The GIST

Get to know the top Canadians in the NBA Playoffs

This feature is the third in a season-long partnership with the NBA, where, alongside their REPRESENT campaign, we’re celebrating the next generation of Canadian NBA stars. It’s the most wonderful time of the year: the NBA Playoffs. Even without the Toronto Raptors in the mix, there’s plenty of Canadian talent to cheer for. The Play-In tournament featuring two Canadians begins today, with 12 other Canucks waiting for their turn to throw down in the first round. So, let’s get to know the top Canadians expected to make waves.

April 15, 2024

Blockbuster matchups headline the last weekend of NCAA softball’s regular season

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It’s the last weekend of the regular season, and the season titles are still up for grabs in three stacked Power Five conferences.

May 03, 2024

Major moves rock NCAA basketball and football as spring transfer portal windows close

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Unlimited trips to the transfer portal mean basketball and football players always keep us on our toes, even in the offseason.

May 01, 2024

Top NCAA women’s lacrosse teams are fighting for automatic NCAA bids in conference tourneys

Teams are feverishly trying to lock down conference tournament trophies — and the automatic berths to the national tournament that come with them — ahead of Sunday’s selection show.

May 01, 2024

Next generation of NBA stars lighting up the postseason

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With two decades of dominance possibly in the rearview mirror, here’s a refresher on a few of the next gen hoopers lighting up the postseason.

May 01, 2024

Who clinched and who’s knocking at the door at the NHL playoffs

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Somebody call Jeff Probst because teams are channeling their best outwit, outplay, outlast mentality as the Stanley Cup Playoffs continue.

May 01, 2024

U.S. and Mexico withdraw their bid to host 2027 FIFA Women’s World Cup

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The U.S. and Mexico have officially withdrawn their joint bid to host the 2027 FIFA Women’s World Cup (WWC), leaving Brazil and a joint bid from the Netherlands, Belgium, and Germany in the race. The North American contingent noted it will instead focus on securing rights for 2031, which they believe has potential for bigger ROI.

May 01, 2024

Sports Business

The GIST and Parity announce groundbreaking partnership for athlete-driven content

April 26, 2024

Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

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The GIST of It Podcast

Ep #363

Women’s soccer roundup & WNBA Canada Game preview

May 02, 2024

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Women’s soccer roundup & WNBA Canada Game preview

Guess what…it’s (already) May!

Today’s episode of The GIST of It is all women’s sports, all the time. Co-hosts Ellen Hyslop and Steph Rotz kick things off with women’s soccer, first diving into Project ACL, a research initiative examining the environmental factors influencing the knee injury epidemic in the women’s game, before discussing allegations that may keep Zambia’s team out of the Paris Olympics.

Then get ready to hoop in part two, as the gals preview the second-ever WNBA Canada game, a preseason battle between the LA Sparks and the Seattle Storm that’s going down this Saturday in Edmonton.

Big shout out to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.