Genius Sports shares new insights into women’s sports fans and sports cultureGenius Sports shares new insights into women’s sports fans and sports culture
Genius Sports shares new insights into women’s sports fans and sports culture
June 18, 2026
Today, sports data leader Genius Sports (which acquired Sports Innovation Lab in 2025) published the fifth edition of The Fan Project, Sports Innovation Lab’s long-running report series that examines the economic value of women’s sports fandom. The latest release, “Turning Culture Into Commerce,” shows how the culture of women’s sports is shaped by athlete entrepreneurs.
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 Previewing CanMNT & USMNT’s second group stage games Previewing CanMNT & USMNT’s second group stage games

Today, the Canadian men’s national team takes the field in their second World Cup game, playing Qatar at 6 p.m. ET. To celebrate, we’re previewing the match, shouting out the players you need to know, plus sharing why Canada shouldn’t doubt inexperienced Qatar. Then, their World Cup co-hosts, the undefeated Americans, take the pitch for their second game, tomorrow at 3 p.m. ET against Australia. Of course, we’re previewing that group stage tilt, too. You’re welcome.

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