The GIST

New reports reveal feature key data around women’s sports fandom

Not one, but two major reports have dropped since our last newsletter and the results overwhelmingly show that women’s sports are no longer a trend, but a triumph. From increased viewership to brand loyalty and women impacting the growth of men’s sports, the data is singing the praises of this movement and it’s a song we love to hear.

August 18, 2026

Recapping an iconic weekend for women in hoops

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It was a great weekend for women in hoops, with an iconic No. 3 jersey raised to the rafters in Phoenix, and three legendary W hoopers adding an orange blazer to their closets. Let’s give the gals their flowers.

August 16, 2026

Olympic spots on the line at flag football World Championships

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August 14, 2026

New data shows market gap in fans wanting to watch women’s sports

Sports Poll by SSRS — the world’s longest-running market research study on sports fandom — dropped some data proving what we’ve known all along: it shouldn’t be this hard to watch women’s sports.

August 13, 2026

WAFCON semis kick off today, featuring Algeria, Malawi, Morocco, and Cameroon

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Though it’s been infamously difficult to watch here in North America, the WAFCON semis kick off in Morocco today. All four African nations automatically booked their spots in next year’s FIFA Women’s World Cup by making it this far — now, it’s all about continental glory. Here’s what to expect on the pitch.

August 12, 2026

A WNBA update: on-court headlines only

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Believe it or not, there’s plenty of actual basketball happening in the WNBA these days, so let’s catch up on the latest from the hardwood.

August 12, 2026

WNBA leadership set to meet on rising tensions surrounding trans athletes

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In the 30 years since the WNBA was founded, exactly zero transgender women have played in the league. And yet, the conversation surrounding trans athletes is reaching dangerous levels as the attempts to turn this tiny, vulnerable group of people into a supposed threat to women’s sports increase each day.

August 11, 2026

Nigeria’s quarter-final exit opens up WAFCON competition; Cameroon, Algeria, Morocco, and Malawi advance to the semifinals on Wednesday.

Sports News

Nigeria’s quarter-final exit opens up WAFCON competition; Cameroon, Algeria, Morocco, and Malawi advance to the semifinals on Wednesday.

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August 10, 2026

The WAFCON semis are officially set, but not without a major plot twist. Defending champs Nigeria are heading home with a double dose of heartbreak — their title defense is over, and they might not be heading to next summer’s Women’s World Cup either. Here’s how it went down and what’s still at stake.

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The GIST of It Podcast

Ep #582

A brilliant money move: Diana Taurasi explores the athlete-to-owner pipeline

August 18, 2026

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A brilliant money move: Diana Taurasi explores the athlete-to-owner pipeline

Over the weekend, WNBA legend Diana Taurasi’s jersey was officially retired by the Phoenix Mercury — but her legacy in the desert is far from over: She told ESPN that she hopes to join the Mercury’s ownership group in the near future. Investing in a sports team is so hot right now. On today’s episode, The GIST of It co-hosts Steph Rotz and Alessandra Puccio explore why it’s all the rage in a rapidly changing world.