The GIST

Caitlin Clark’s Xfinity partnership brings men’s sports fans into the WNBA fold

Every women’s sports fan knows the struggle of not finding the game they want to watch on TV. That’s the driver behind Xfinity’s campaign to highlight its expanding WNBA coverage across platforms — and to underscore its message, the telecomms company brought in one of the faces of the league: former Iowa Hawkeye and current Indiana Fever sensation Caitlin Clark.

June 11, 2026

An update on the WNBA Commissioner’s Cup

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Every game matters when it comes to the WNBA Commissioner’s Cup with only the top team in each conference advancing to the June 30th final. And now that we’re officially halfway through group play, the true Cup contenders are beginning to emerge.

June 10, 2026

This is major: Chase and KPMG Women's PGA Championship are teaming up

IN PARTNERSHIP WITH

This is major: Chase and KPMG Women's PGA Championship are teaming up

June 10, 2026

Azzi Fudd details why Cash App’s investment in her brand has long-term benefits

Dallas Wings star Azzi Fudd spoke with The GIST last week about her recent community court activation brought to life by Cash App. Last Tuesday, the payment app hosted a community basketball clinic and donated $35K to a local nonprofit that provides sports equipment and programming for young girls.

June 09, 2026

Athletes Unlimited Softball League (AUSL) begins first city-based season

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Missing softball following last week’s epic Women’s College World Series (WCWS)? You’re in luck. Athletes Unlimited Softball League (AUSL) begins its second season tomorrow, boasting more teams, more games, and more ways to watch than ever before. Going, going, gone.

June 08, 2026

More diverse soccer fanbase impacts men’s FIFA World Cup marketing strategies

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The men’s FIFA World Cup is right around the corner, and the U.S. is hosting the global soccer tournament (alongside Canada and Mexico) for the first time in 32 years. A lot has changed since then — for starters, the sport’s fanbase is more diverse than ever, especially in younger demographics. Let’s explore soccer’s changing audience and how this tourney is an unbeatable opportunity for brands to reach and engage diverse audiences.

June 06, 2026

Three questions to ponder as the CFL’s 68th season kicks off

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One less down, the (modified) rouge, longer fields (for now) — there’s nothing quite like Canadian football. And the 68th CFL season started with a bang as the Montreal Alouettes beat the Hamilton Tiger-Cats 30–27 in overtime last night.

June 05, 2026

Texas softball repeats as NCAA champions

Sports News

Texas softball repeats as NCAA champions

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June 05, 2026

The first-ever Women’s College World Series championship series rematch ended in familiar fashion, with reigning champs No. 2 Texas defending their crown by defeating last year’s runners-up, No. 11 Texas Tech 4–1 last night.

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The GIST of It Podcast

Ep #562

Christine Sinclair reflects on her youth soccer career, as Canadian Tire Jumpstart Charities pushes the game forward

June 09, 2026

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Christine Sinclair reflects on her youth soccer career, as Canadian Tire Jumpstart Charities pushes the game forward

Ahead of the biggest soccer tournament ever, we have a special treat. In collaboration with our friends at Canadian Tire Jumpstart Charities, today’s episode of The GIST of It features two thrilling conversations about the state of Canadian soccer and how Jumpstart is expanding youth access to pitches across the country.

First, you’ll hear from CanWNT legend Christine Sinclair, who reflects on how youth soccer programs changed her life, before Marco Di Buono, the President of Jumpstart, discusses findings from the latest State of Youth Sport report. She shoots, we score.