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Breaking waves, breaking barriers: Meet the first woman driver in SailGP history

Breaking waves, breaking barriers: Meet the first woman driver in SailGP history

Breaking waves, breaking barriers: Meet the first woman driver in SailGP history

ICYMI, we have a new obsession: it’s the Rolex SailGP Championship, the most exciting sport to ever hit international waters, featuring 12 co-ed teams driving ultra-fast F50 catamarans.

⚽ Dodge, duck, dip, dive, and dodge

⚽ Dodge, duck, dip, dive, and dodge

No. 5 England advances to UEFA Women’s Euro semifinal

Two UEFA Women’s Euro quarter-finals (QFs) down, two to go — and the knockout round drama is already unmatched. Scroll on to see who’s already booked a spot in the semis before reading up on this weekend’s must-see matches.

✨ All the world’s a stage

✨ All the world’s a stage

Athlos plans on debuting long jump event in unique Times Square venue

Athlos — the women’s track meet launched last year — is returning this fall with a clever plan to win over fans. Yesterday, the organization confirmed it will host a portion of its competition in the heart of Times Square. This is reminiscent of recent PLL and WLL strategy, illustrating how niche sports and upstart leagues are using unconventional gimmicks to hook viewers.

⚾ The rest is still unwritten

⚾ The rest is still unwritten

Storylines to watch in the second half of the MLB season

One home run–filled and historic All-Star break later, the second half of an already epic MLB season gets underway today. From the hottest divisions to the players swinging for the record books, here are the questions on our mind as the sprint to the playoffs begins.

⚙️ The details

⚙️ The details

Everything you need to know about the WNBA’s All-Star Weekend

And it’s not just the typical Midwest summer weather — it’s WNBA All-Star Weekend (ASW), where the league’s best will converge on Indianapolis for two days of hoopla. Cue Smash Mouth and let’s go play.

⚽ Splish splash

⚽ Splish splash

Numerous records already broken at the 2025 UEFA Women’s Euro

From attendance to international viewership and the 89 (!!!) goals already scored, records on records are falling at the 2025 UEFA Women’s Euro — and that’s just through the group stage. The win-or-go-home knockout round begins this afternoon, with four quarter-final matches today through Saturday. Here’s a peek at the first two on the docket.

🏀 At tea time, <s>everybody</s> nobody agrees

🏀 At tea time, <s>everybody</s> nobody agrees

Portland brings back the Fire ahead of All-Star Weekend and spicy CBA negotiations

The star-studded All-Star Weekend three-point contest lineup was revealed yesterday and Sunday’s Dallas Wings vs. Indiana Fever showdown drew historic numbers — but that’s not even the buzziest W news so far this week.

‼️ The history, the hype, and how it works

‼️ The history, the hype, and how it works

Sports News

Everything you need to know about the always-epic MLB Home Run Derby

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July 14, 2025

The high-flying event is the highlight of the league’s All-Star break, and this year’s edition features some of the game’s biggest names swinging for glory. Grab a hot dog and scroll on before the balls are going, going, gone.

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The GIST of It Podcast

El's going to WNBA All-Star Weekend

July 17, 2025

Listen on Apple Music Listen on Spotify

El's going to WNBA All-Star Weekend

El's going to WNBA All-Star Weekend

Hey now, you’re an All-Star.

Cue up Smash Mouth because it’s officially WNBA All-Star Weekend — and The GIST of It co-host Ellen Hyslop will be in Indianapolis for all the fun. Tune in to this episode to hear El and Steph Rotz preview the weekend, from the on-court festivities to the off-court negotiations surrounding the league’s collective bargaining agreement. Can you say spicy?

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🔥 A fiery debate

🔥 A fiery debate

Portland Fire unveils team branding amid mixed fan reactions

Yesterday, Portland’s WNBA expansion team finally launched its long-awaited brand reveal, showcasing its name and logo as the Portland Fire. While there are some local criticisms about the name, Portland made this decision with significant intentionality, which may have influenced the overall positive response to the name.

🙌 Win them over

🙌 Win them over

WNBA sponsors lean into winning marketing trends at this year’s WNBA Live event

This year will mark the fourth edition of WNBA Live at WNBA All-Star Weekend, where 25 event sponsors will offer IRL activations for fans. The efficacy of experiential advertising pairs well with the impressive purchase consideration from women’s sports fans, who boast higher awareness and devotion to sponsors in women’s sports.

⚽ It’s a cruel summer

⚽ It’s a cruel summer

Everything you need to know ahead of the final UEFA Women’s Euro group stage weekend

The group stage results are trickling in: World No. 16 Norway and host country No. 23 Switzerland are the first teams through to the UEFA Women’s Euro knockout stage after closing out Group A in dramatic fashion yesterday. With the final group stage games scheduled today through Sunday at 3 p.m. ET, scroll on to learn who’s advancing — and which group is in their Marie Kondo era.

🎾 Smash hits only

🎾 Smash hits only

Breaking down the final weekend at Wimbledon

There are plenty of scorching hot questions surrounding the Wimbledon grand finale weekend, with champs set to be crowned in the coming days. Grab an umbrella hat and some ice packs because the on-court heat has reached its boiling point.

AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

⛳ The grass is always greener

⛳ The grass is always greener

Everything you need to know about the LPGA’s fourth major

It’s time to par-tee, or should we say faire la fête, because the world’s best golfers are swinging into the Amundi Evian Championship — the fourth major of the year — from the stunning French Alps. Here’s everything you need to know before the 31st edition begins tomorrow.

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