The GIST

Women’s Pro Baseball League begins inaugural season

The Women’s Pro Baseball League (WPBL) makes its long-awaited debut in front of a sold out crowd tomorrow at 6 p.m. ET, airing on ESPN Select in the U.S. and on YouTube for those outside the States. Here’s everything you need to know ahead of the historic first pitch.

July 31, 2026

Lack of planning impacts mysteriously postponed 2026 WAFCON

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July 30, 2026

The WNBA trade deadlines looms as rivals take the hardwood

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A tunnel ’fit that speaks for itself, eyebrow-raising rumors ahead of Sunday’s 3 p.m. ET trade deadline, one of the best rivalries in basketball on deck — no one does it quite like the WNBA.

July 29, 2026

NWSL mid-week preview, Esther González leaves Gotham FC for personal reasons

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Still missing the FIFA men’s World Cup? We have the perfect mid-week pick-me-up: The second half of the NWSL season is almost here and while teams like the Washington Spirit and Utah Royals are rising to the top, there’s still plenty of footy to play before the eight-team playoff field is finalized this fall. Here’s the latest moves and matches from the pitch.

July 29, 2026

2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact

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Any way you slice it, the 2026 WNBA All-Star Weekend (ASW) in Chicago was a true success, from impressive attendance at the game itself to the many brand activations and presidential pep talks. The event celebrated the power of women’s sports and showcased the profitability of the W. Reaching new heights.

July 28, 2026

Two storylines to watch in the second half of the 2026 WNBA season

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The Group Chat popped off about all things WNBA All-Star Weekend, from the historic three-point contest to the most chaotic livestream in sports to the collection of ’fits that belong in the Louvre. Now, it’s back to reality as the second half of the season tips off tomorrow.

July 27, 2026

Utah Talons repeat as AUSL champions

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The Utah Talons are your 2026 Athletes Unlimited Softball League (AUSL) champions, defending their crown by sweeping the Chicago Bandits in this weekend’s best-of-three championship series.

July 27, 2026

Delta’s WNBA deal is winning over Gen Z women travelers

Sports Business

Delta’s WNBA deal is winning over Gen Z women travelers

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July 25, 2026

For 2026 WNBA All-Star Weekend (ASW), Delta rolled out a new activation that hits on a few key marketing notes to draw in their target demographic of young women. It involves exclusive membership, loyalty points, and free stuff — all things consumers love. We spoke with Emmakate Young, Delta’s managing director of sponsorships and partnership management, about the airline’s latest campaign and the wins it’s seen since its WNBA partnership has taken flight.

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The GIST of It Podcast

Ep #575

The hoops and the happenings ahead of WNBA All-Star Weekend

July 23, 2026

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The hoops and the happenings ahead of WNBA All-Star Weekend

Ready to get your game on and go play? So are the WNBA’s best. That’s why on today’s episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula are going all in on All-Star Weekend, breaking down the on-court action and putting their crystal balls to the test. And because it’s the WNBA — the spiciest league in sports — there’s some tea to spill, too. Let’s hoop to it.