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Checking in on the NCAA men’s basketball conference tournaments

Checking in on the NCAA men’s basketball conference tournaments

Checking in on the NCAA men’s basketball conference tournaments

Dust off your dancing shoes because March Madness is right around the corner with Selection Sunday slated for, you guessed it, this Sunday. Most of the women’s conference tournaments have already wrapped, but the men are in the thick of it. Let’s shimmy into the latest.

Everything you need to know about the 2026 NWSL season

Everything you need to know about the 2026 NWSL season

Everything you need to know about the 2026 NWSL season

The NWSL keeps growing and will feature 16 teams this season, with expansion squads Boston Legacy FC and Denver Summit FC joining the fun. Every club will compete in 30 regular-season matches (up from 26 in 2025), facing every team twice — once at home and once away.

Sephora enters F1 Academy partnership as beauty brands consider racing’s women fans

Sephora enters F1 Academy partnership as beauty brands consider racing’s women fans

Sephora enters F1 Academy partnership as beauty brands consider racing’s women fans

Today, F1 Academy — the racing league’s circuit for women drivers — named Sephora as its official beauty retail partner. The global beauty store is the latest in the space to flag racing as a place to connect with women fans, as many are being drawn to the sport.

NFL teams ready to spend as free agency officially kicks off

NFL teams ready to spend as free agency officially kicks off

NFL teams ready to spend as free agency officially kicks off

The NFL’s free agency period starts today, kicking off the 2026 league year. And there’s New Year resolutions everywhere you look as contenders fill out their rosters, stars hunt for new homes, and the trade market heats up. No dropping the ball here — let’s discuss the latest.

Flau’jae Johnson’s confident smile is her not-so secret weapon

Flau’jae Johnson’s confident smile is her not-so secret weapon

Flau’jae Johnson’s confident smile is her not-so secret weapon

This feature is brought to you on partnership with Invisalign®.

Data from Nielsen, SponsorUnited highlight brand opportunity among women’s sports audiences

Last week, Nielsen shared impressive statistics illustrating the growth of women’s sports U.S. viewership in 2025 across many disciplines and audiences. SponsorUnited also shared its own YoY data on trends in women’s sports investment, spanning leagues and industries.

ATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletes

ATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletes

ATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletes

Last week, Front Office Sports covered the ATX Open’s rage room, an idea that came from Jessica Pegula on the podcast she launched alongside Madison Keys, Jennifer Brady, and Desirae Kawczyk. After countless women players have been criticized for showing their frustrations on the court, Pegula argued athletes need this — and the tournament agreed.

March 10th deadline looms as WNBA CBA negotiations continue

March 10th deadline looms as WNBA CBA negotiations continue

Sports News

March 10th deadline looms as WNBA CBA negotiations continue

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March 09, 2026

The WNBA’s self-imposed March 10th collective bargaining agreement (CBA) deadline is…tomorrow — and despite the exchange of highly-classified counterproposals over the weekend, the two sides have yet to agree on a new deal. Let’s hoop to it.

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The GIST of It Podcast

Taylor Heise’s golden advice for her March Madness-bound brother

March 12, 2026

Listen on Apple Music Listen on Spotify

Taylor Heise’s golden advice for her March Madness-bound brother

Taylor Heise’s golden advice for her March Madness-bound brother

A Heise hat trick? Say less.

All Team USA and Minnesota Frost forward Taylor Heise does is win, whether she’s donning a gold medal or hoisting the PWHL’s Walter Cup. And today, she’s on The GIST of It. Heise sat down with co-host Lauren Tuiskula to yap about three of our favorite things: Olympic hockey, the PWHL playoffs, and…March Madness? Talk about the perfect sports trifecta.

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What men’s sports can learn from Heated Rivalry

What men’s sports can learn from Heated Rivalry

What men’s sports can learn from Heated Rivalry

ICYMI, the queer love story framed through a hockey rivalry has become a massive phenomenon averaging 10.6M U.S. viewers per episode, with millions of Canadian viewers returning to rewatch Shane Hollander and Ilya Rozanov’s love story. It’s HBO’s most-watched acquired series ever, and the book that inspired it is currently Canada’s top-selling novel.

Three things to know about the Milano Cortina Paralympics

Three things to know about the Milano Cortina Paralympics

Three things to know about the Milano Cortina Paralympics

Experiencing curling withdrawals? Same. Luckily, the Milano Cortina Paralympics officially begin with today’s 2 p.m. ET Opening Ceremony, marking the 50-year anniversary of the Paralympic Games. Here are three storylines to watch as it all begins in Italy.

Plenty of changes as Formula 1 drives into 2026 season

Plenty of changes as Formula 1 drives into 2026 season

Plenty of changes as Formula 1 drives into 2026 season

Start your engines because Formula 1 (F1) is back, with a record-tying 24-race season on deck. From new car numbers to shiny new regulations, plenty has changed ahead of tomorrow’s 11 p.m. ET Australian Grand Prix. Buckle up.

Parity sheds light on the power of Paralympic athletes and fans in latest research

Parity sheds light on the power of Paralympic athletes and fans in latest research

Parity sheds light on the power of Paralympic athletes and fans in latest research

Yesterday, Parity followed up its recent report on the Olympics with one about fan interest in the Paralympics, which officially kick off tomorrow. Parity’s data illustrates how those who are fans of the Paralympics and women’s sports — spaces where equity is front and center — are excited about Para women athletes and are very aware of brands in the space.

StubHub creates dedicated platform for women’s sports tickets in response to surging demand

StubHub creates dedicated platform for women’s sports tickets in response to surging demand

StubHub creates dedicated platform for women’s sports tickets in response to surging demand

This week, StubHub launched HerSportsHub, the first dedicated place for reselling tickets to women’s sports events. The platform will include access to WNBA, NWSL, PWHL, and NCAA women’s basketball games, aligning with StubHub’s latest data-driven insights on how fandom is surging across these sectors.

A guide to the NCAA women’s basketball conference tournaments

A guide to the NCAA women’s basketball conference tournaments

A guide to the NCAA women’s basketball conference tournaments

March Madness is nearly here, but first conference tournaments serve as the perfect warmup, with NCAA squads fighting for rivalry wins, trophies, and most importantly, automatic bids to The Big Dance. The women’s action gets underway today — let’s boogie right into this primer.

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