The GIST

LOVB SF owners on unique Bay Area ecosystem that makes volleyball franchise a smash hit

This Thursday, LOVB serves up its championship weekend, which will air on USA Sports for the first time. This will be the last chip featuring the league’s inaugural six teams as three expansion teams will be added next year, including LOVB San Francisco.

April 14, 2026

Caddix lacrosse cleats fill crucial need in women’s market as Nike eyes lacrosse space

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Nike netted a multiyear agreement with the Premier Lacrosse League (PLL) and the Women’s Lacrosse League (WLL) yesterday as the official apparel partner of both leagues. This includes Nike-designed uniforms and sideline apparel, but doesn’t include cleats, a white space in the women’s lacrosse world — one that Caddix, a new USA Lacrosse partner, is busy filling.

April 14, 2026

World No. 2 Rory McIlroy wins second consecutive Masters

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World No. 2 Rory McIlroy has cemented his legacy among golf’s greats, winning his second consecutive Masters yesterday. McIlroy’s victory wasn’t straightforward, but was decidedly human — par for the course for the Northern Irishman — complete with both brilliant strokes and bonehead swings. Truly a tradition unlike any other.

April 13, 2026

WNBA free agency and the entry draft: An exercise in roster building

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WNBA free agency has lived up to the hype, with a myriad of moves coming after the official signing period opened on Saturday. All that action has set the stage for tonight’s 7 p.m. ET three-round entry draft in NYC. Keep those notifications on — women’s basketball never sleeps.

April 13, 2026

Women’s sports memorabilia is the next big thing, and The Realest is ready

In sports, fashion, media, and beyond, we’re seeing a multigenerational interest in nostalgia, one that women’s sports hasn’t always had the resources to meet. But that’s changing fast thanks to companies like The Realest, the authenticated memorabilia platform that raised $12M in funding earlier this year. In February, we spoke with founder and CEO Scott Keeney about how the new verified memorabilia brand has been able to break into the market, address authentication issues, and serve the women’s sports community like no one has before.

April 11, 2026

The impact of the 65-game rule on the NBA MVP race

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The NBA postseason picture is taking shape ahead of the regular-season finale on Sunday. And while the Eastern Conference middle-of-the-standings traffic jam is intriguing, the league MVP race is providing the real drama. The culprit? A little something called the 65-game rule. Let’s discuss.

April 10, 2026

Everything you need to know about the 90th Masters Tournament

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The first of the PGA’s four majors, the Masters Tournament is typically held during the first full week of April. Unlike other majors, which are held at different courses every year, the Augusta National Golf Club in Augusta, Georgia, is the permanent home of the Masters and has been since the tournament’s inception in 1934.

April 09, 2026

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

Sports Business

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

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April 09, 2026

On Tuesday, the WNBA launched its campaign to celebrate its 30th season. The initiatives play into the nostalgia love among W fans, and we chatted with WNBA business growth AVP Keri Lenker last week about the league’s plans, the data that informed the campaign, and why brands are jumping on the bandwagon. All aboard.

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The GIST of It Podcast

Ep #546

The Masters: The good, the bad, and the pimento cheese

April 09, 2026

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The Masters: The good, the bad, and the pimento cheese

It’s tee time.

The 90th edition of the Masters kicks off at Augusta National today. The Masters isn’t just the first of the PGA’s four major tournaments of the season — it’s also a golf competition steeped in tradition, both good and bad. On today’s episode of the GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on the Masters’ cultural significance, from the lush greens to the tournament’s history of racism and misogyny, before highlighting a few standout players we’re keeping an extra-close eye on this weekend.