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✨ All the world’s a stage

✨ All the world’s a stage

Sports Business

Athlos plans on debuting long jump event in unique Times Square venue

Athlos — the women’s track meet launched last year — is returning this fall with a clever plan to win over fans. Yesterday, the organization confirmed it will host a portion of its competition in the heart of Times Square. This is reminiscent of recent PLL and WLL strategy, illustrating how niche sports and upstart leagues are using unconventional gimmicks to hook viewers.

Breaking waves, breaking barriers: Meet the first woman driver in SailGP history

Breaking waves, breaking barriers: Meet the first woman driver in SailGP history

Breaking waves, breaking barriers: Meet the first woman driver in SailGP history

ICYMI, we have a new obsession: it’s the Rolex SailGP Championship, the most exciting sport to ever hit international waters, featuring 12 co-ed teams driving ultra-fast F50 catamarans.

AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

SponsorUnited reveals June’s most popular brands based on marketing campaign buzz

Last week, sports sponsorship data insights platform SponsorUnited revealed the 30 most-searched sponsors on its platform for June. The platform’s search data indicated which brands were most buzzworthy last month, with each employing different marketing strategies to make waves with sports fans.

🍺 Bar down

🍺 Bar down

3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

📺 Dialed in

📺 Dialed in

Sundial Media and Technology Group inks unique partnership with Grand Slam Track

Sundial Media and Technology Group (SMTG) — the media and live events company behind Essence, Afropunk, and Refinery29 — finalized a unique partnership with Grand Slam Track (GST), a new track and field competition that kicked off this year. SMTG will facilitate media coverage of GST in addition to improving track day experiences for fans.

🚦 Red light, greenlight

🚦 Red light, greenlight

Tubi secures rights to new Naomi Osaka project as streamers develop more women’s sports content

As interest in women’s sports grows, so does the enthusiasm for content surrounding the women’s game. After seeing Netflix benefit from cult faves Drive to Survive and Full Swing, documentaries that converted new fans to F1 and golf, fellow streamers are considering how to leverage storytelling to win over young, more casual sports fans.

📈 A recipe for success

📈 A recipe for success

Sports Business

Investing in women athletes could be a game-changer for brands

June 13, 2025

Unlike the limit, the perfect women’s sports brand marketing strategy does exist — at least according to Parity, who released its latest research report yesterday about the business of women’s sports.

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The GIST of It Podcast

El's going to WNBA All-Star Weekend

July 17, 2025

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El's going to WNBA All-Star Weekend

El's going to WNBA All-Star Weekend

Hey now, you’re an All-Star.

Cue up Smash Mouth because it’s officially WNBA All-Star Weekend — and The GIST of It co-host Ellen Hyslop will be in Indianapolis for all the fun. Tune in to this episode to hear El and Steph Rotz preview the weekend, from the on-court festivities to the off-court negotiations surrounding the league’s collective bargaining agreement. Can you say spicy?

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👟 Meet Anna Hall

👟 Meet Anna Hall

Inside the Lines with A.J. Andrews and Anna Hall

🏫 Pay ’em what you owe ’em

🏫 Pay ’em what you owe ’em

Final approval of House v. NCAA settlement agreement will reshape college sports

Last Friday, the $2.8B lawsuit settlement that will remake the business of college sports, House v. NCAA, was officially approved. This will usher in a new era where athletic departments can share up to about $20.5M of revenue per year directly with student-athletes via name, image, and likeness (NIL) deals.

💸 It’s payday

💸 It’s payday

SponsorUnited shares insights on WNBA and NWSL sponsorship revenue

This week, data insights platform SponsorUnited (SU) shared new intel with The GIST about revenue generation in the WNBA and NWSL. After comparing revenue and existing deals, the findings illustrate the leagues’ immense YoY growth while still underlining the remaining gap when compared to men’s sports.

🍺 Beer and there

🍺 Beer and there

The Sports Bra announces first franchise sites as women’s sports bars multiply across the country

Yesterday, Portland-based women’s sports bar The Sports Bra named the first four cities for its forthcoming expansion. Since opening in 2022, The Sports Bra has spurred a movement of independent women’s sports bars popping up across the U.S. and is now looking to become a multi-city franchise of its own.

Everything you need to know about the Rolex SailGP Championship

Everything you need to know about the Rolex SailGP Championship

Everything you need to know about the Rolex SailGP Championship

Forget what you think you know about sailing — SailGP is a high-speed thrill ride where co-ed national teams race at jaw-dropping speeds up to 100 km/hour. And with Canada making waves as this season’s Cinderella story, there’s never been a better time to jump on board.

⚽ Meet Jozy Altidore

⚽ Meet Jozy Altidore

Inside the Lines with A.J. Andrews and Jozy Altidore

Welcome back to another installment of Inside the Lines, featuring a guest that knows all about golazos. Today we’re chatting with two-time U.S. Soccer Athlete of the Year–turned–business mogul and dad Jozy (pronounced JOE-zee) Altidore, exploring how he finds strength in self-care. Toxic masculinity? Not here.

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