
Sports Business
Investing in women athletes could be a game-changer for brands
June 13, 2025
Unlike the limit, the perfect women’s sports brand marketing strategy does exist — at least according to Parity, who released its latest research report yesterday about the business of women’s sports.
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Hey now, you’re an All-Star.
Cue up Smash Mouth because it’s officially WNBA All-Star Weekend — and The GIST of It co-host Ellen Hyslop will be in Indianapolis for all the fun. Tune in to this episode to hear El and Steph Rotz preview the weekend, from the on-court festivities to the off-court negotiations surrounding the league’s collective bargaining agreement. Can you say spicy?