⚽ 2031 is gonna be our year
U.S. and Mexico withdraw their bid to host 2027 FIFA Women’s World Cup
The U.S. and Mexico have officially withdrawn their joint bid to host the 2027 FIFA Women’s World Cup (WWC), leaving Brazil and a joint bid from the Netherlands, Belgium, and Germany in the race. The North American contingent noted it will instead focus on securing rights for 2031, which they believe has potential for bigger ROI.
May 01, 2024
🏟️ Hurdles in the Hub
Boston Unity Soccer Partners field community concerns about White Stadium renovation
Last September, Boston Unity Soccer Partners (BUSP) announced its successful bid for an NWSL team that would play in Boston’s historic White Stadium. With $100M worth of renovations slated to start this year, the ownership group is fielding community pushback amid concerns about how an NWSL team would change the stadium’s accessibility for the local community.
April 29, 2024
⚽ Keep her runnin’ back and forth, soccer team
The ninth annual SheBelieves Cup kicks off tomorrow
The ninth annual SheBelieves Cup kicks off tomorrow, with four of the world’s best women’s footy squads competing in a preview of this year’s Paris Olympics. Oui oui.
April 05, 2024
⚽ The whole kit and caboodle
Ally expands its investment in The Soccer Tournament through new partnership
Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.
March 29, 2024
⚽ The Cup runneth over
NWSL announces new intraleague competition with Mexico’s Liga MX Femenil
After a successful inaugural W Gold Cup, the NWSL and Liga MX Femenil — Mexico’s top pro women’s soccer league — will compete in the first-ever NWSL x Liga MX Femenil Summer Cup this year. Similar to Europe’s UEFA Women’s Champions League, it further proves the viability of international women’s soccer tourneys in the Western Hemisphere.
March 22, 2024
💸 Making it Reign
Seattle Sounders and Carlyle Group agree to purchase Seattle Reign FC for $58M
Private equity (PE) giant Carlyle Group and MLS' Seattle Sounders agreed to purchase Seattle Reign FC for $58M, up from the NWSL club’s $49M October valuation. After the surprise sale of the San Diego Wave for $120M, this makes Reign FC the second NWSL team sold within a week, with both fetching more than their previous valuations.
March 20, 2024
⚽ For angels to fly
Angel City FC reportedly exploring sale of controlling stake in club
March 18, 2024
The NWSL is selling like hot cakes — within the last week, two of its highest-valued franchises have put up the ‘for sale’ sign. A day after the San Diego Wave announced its impending $120M sale, Sportico reported that Angel City hopes to sell a controlling stake amid ownership friction.
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Ep #366

A WNBA season preview

May 14, 2024
A WNBA season preview

Merry WNBA season start!

It’s all hoops, all the time on today’s episode of The GIST of It as co-hosts Ellen Hyslop and Steph Rotz preview everything you need to know before the new WNBA season tips off tonight. From the league’s off-court moves to the teams and players to keep an eye on, El and Steph are here to help you prepare for the most anticipated W season…ever.

Thank you to Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.

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👀 What’s new
Everything you need to know about the 2024 NWSL season
Beyond arming each team with splashy new kits, the league is evolving to stay competitive with Europe’s pro women’s leagues, like England’s Women’s Super League (WSL), Spain’s Liga F, and France’s Division 1 Féminine.
March 15, 2024
⚽ Primed for success
NWSL expands use of Amazon’s suite of services with extensive multiyear partnership
Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.
March 13, 2024
🏟️ Elevate her pitch
WSL attendance is on the rise as clubs continue to break records
The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.
March 11, 2024
⚽ Let the rain fall down
No. 10 CanWNT crashes out of the inaugural Concacaf W Gold Cup
The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.
March 08, 2024
⚽ Let the rain fall down
No. 2 USWNT advances to the inaugural Concacaf W Gold Cup final
The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.
March 08, 2024
⚽ 24K magic
24 Hour Fitness becomes founding partner of Angel City FC through multiyear deal
24 Hour Fitness is bulking up its existing NWSL ties. After renewing and expanding its year-long sponsorship of San Diego Wave FC last month, the gym brand signed a multiyear deal yesterday to become a founding level partner of Angel City FC.
March 08, 2024