
Sports Business
NWSL shares proposal for second-tier affiliate league as U.S. soccer pyramid flourishes
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April 28, 2025
Last week, it was announced that the NWSL, per CBS Sports, formally applied to the U.S. Soccer Federation (USSF) to create a new Division II league in 2026. The timing is interesting, as it comes on the heels of big shake-ups in the U.S. soccer pyramid. Let’s recap and dig into the business opportunity for brands and owners alike.
Read Full StoryThe GIST of It Podcast
Ep #476Don’t sleep on Sweden: A Women’s Euro quarter-final preview
July 15, 2025

It’s the final countdown.
The group stage of the Women’s Euro is done and dusted, leaving eight teams to compete in this week’s knockout round. On this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on two teams, No. 6 Sweden and No. 10 France, that could finally turn their respective country’s luck around and hoist the trophy. Is this the year a bridesmaid finally becomes a bride?