The Football Association's new sponsorship guidelines could affect players ahead of World Cup
According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.
May 31, 2023
Lego launches Play Unstoppable campaign with an assist from women's soccer stars
The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.
May 31, 2023
DAZN’s free UEFA Women’s Champions League broadcasts are paying dividends
The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.
May 24, 2023
FIFA threatens a Women's World Cup broadcast blackout
Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.
May 03, 2023
Women’s World Cup is the world’s most valuable women’s-only sporting event
According to a Monday report, world soccer’s governing body finally calculated the worth of Women’s World Cup (WWC) broadcast rights and landed on $300M, making it the world’s most valuable women’s-only sporting event.
April 26, 2023
The fourth annual NWSL Challenge Cup preview
April 19, 2023
The fourth annual Challenge Cup kicks off tonight with an exciting new format and 10 of the league’s 12 teams in action.Read Full Story
Two OL Groupe women’s soccer teams are for sale
he France-based ownership group said Wednesday that it will sell the NWSL’s OL Reign and is reportedly set to separately peddle French powerhouse Olympique Lyonnais Féminin (Lyon) to American businesswoman Michele Kang.
April 14, 2023
Visa signed deals with 33 women's soccer players
On Monday, the financial services company signed deals with 33 women’s soccer players from 27 countries ahead of July’s FIFA Women’s World Cup (WWC), highlighting the sport’s growing global appeal.
April 12, 2023
The Bay Area will host the NWSL’s third California team in 2024
The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.
April 05, 2023
NWSL inked non-exclusive broadcast deals with DAZN and Tigo for global markets
In the buildup to a record-setting opening weekend, the league inked international, non-exclusive broadcast deals with DAZN and Tigo
March 27, 2023
Kicking off the 2023 NWSL season
The season kicks off today and will run through November, with two separate weeks off in the summer to accommodate for the Women’s World Cup down under.
March 25, 2023