Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.

According to a Monday report, world soccer’s governing body finally calculated the worth of Women’s World Cup (WWC) broadcast rights and landed on $300M, making it the world’s most valuable women’s-only sporting event.

A recent report projects that the players’ union will earn several million dollars this year from multiple revenue streams, largely due to the upcoming FIFA Women’s World Cup (WWC).

he France-based ownership group said Wednesday that it will sell the NWSL’s OL Reign and is reportedly set to separately peddle French powerhouse Olympique Lyonnais Féminin (Lyon) to American businesswoman Michele Kang.

On Monday, the financial services company signed deals with 33 women’s soccer players from 27 countries ahead of July’s FIFA Women’s World Cup (WWC), highlighting the sport’s growing global appeal.

The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.

In the buildup to a record-setting opening weekend, the league inked international, non-exclusive broadcast deals with DAZN and Tigo

The season kicks off today and will run through November, with two separate weeks off in the summer to accommodate for the Women’s World Cup down under.

We chatted with a few power players in women’s soccer about the NWSL’s 2023 marketing efforts, and the crucial role athletes play in driving awareness to the sport.