Soccer

Numerous records already broken at the 2025 UEFA Women’s Euro

From attendance to international viewership and the 89 (!!!) goals already scored, records on records are falling at the 2025 UEFA Women’s Euro — and that’s just through the group stage. The win-or-go-home knockout round begins this afternoon, with four quarter-final matches today through Saturday. Here’s a peek at the first two on the docket.

July 16, 2025

Everything you need to know ahead of the final UEFA Women’s Euro group stage weekend

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The group stage results are trickling in: World No. 16 Norway and host country No. 23 Switzerland are the first teams through to the UEFA Women’s Euro knockout stage after closing out Group A in dramatic fashion yesterday. With the final group stage games scheduled today through Sunday at 3 p.m. ET, scroll on to learn who’s advancing — and which group is in their Marie Kondo era.

July 11, 2025

No. 5 England becomes first reigning champ to lose UEFA Women’s Euro opener

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Wondering just how warm a European summer is? Safe to say it’s the hottest ticket in town after a record-breaking 34,063 fans took in last week’s Women’s Euro opening day (the host nation’s opener) in Switzerland. Here’s to even more golazos as the group stage rolls on.

July 07, 2025

Why you need to watch the UEFA Women’s Euro

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While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.

July 02, 2025

Disney+ acquires European rights for Women’s Champions League as streamers snatch up women’s sports

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Last week, Disney+ acquired the European rights for the Women’s Champions League through a five-year deal. The news is indicative of a wider trend of streaming interest in women’s sports, which offers both pros and cons for the women’s sports space.

June 02, 2025

Alex Cooper’s Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships

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Last Friday, the NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.

May 12, 2025

New SponsorPulse insights reveal opportunity for activation among Canadian women’s soccer fans

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Last Friday, sports data insights platform SponsorPulse made the case for why Canada is primed for women’s soccer fandom. The latest data affirms that even though Canadian interest in the sport is surging, the North remains an oft-overlooked market for American companies looking to reach soccer fans.

May 05, 2025

Sports Business

NWSL shares proposal for second-tier affiliate league as U.S. soccer pyramid flourishes

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April 28, 2025

Last week, it was announced that the NWSL, per CBS Sports, formally applied to the U.S. Soccer Federation (USSF) to create a new Division II league in 2026. The timing is interesting, as it comes on the heels of big shake-ups in the U.S. soccer pyramid. Let’s recap and dig into the business opportunity for brands and owners alike.

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The GIST of It Podcast

Ep #476

Don’t sleep on Sweden: A Women’s Euro quarter-final preview

July 15, 2025

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Don’t sleep on Sweden: A Women’s Euro quarter-final preview

It’s the final countdown.

The group stage of the Women’s Euro is done and dusted, leaving eight teams to compete in this week’s knockout round. On this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on two teams, No. 6 Sweden and No. 10 France, that could finally turn their respective country’s luck around and hoist the trophy. Is this the year a bridesmaid finally becomes a bride?