
Sports Business
The WNBA announces historic preseason expansion as fan, sponsor interest rises
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April 30, 2025
Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.
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This one’s a toughie.
As we’ve covered extensively at The GIST, hockey culture is in desperate need of a reckoning — and the ongoing Hockey Canada trial is the perfect example of why. Today’s episode of The GIST of It takes listeners through the latest updates from the courtroom, as co-hosts Ellen Hyslop and Steph Rotz discuss toxicity in the sport and provide key insight as to why this trial may be different from the rest. Take care.