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Sports Business
WNBA secures $2.2B for historic 11-year media rights deal
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July 19, 2024
The WNBA just netted another record — this time, for the most lucrative media rights contracts in women’s sports history. On Tuesday, The Athletic reported the WNBA signed three media rights deals alongside the NBA for a grand total of $2.2B over the next 11 years — and they’re likely not done yet.
Read Full Story![Gender parity at the Paris Olympics](https://cdn.sanity.io/images/rdxk7lfa/production/0d2fc983d85363027610e617a095882e00e603ad-634x415.jpg?w=634&h=415&auto=format)
The Paris Olympics are almost here!
In a very special episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive into gender parity at the Olympics, sponsored by our pals at Canadian Tire. Since 1900 when women first competed at the Olympics to 2024, there’s been enormous progress in terms of gender equity at the Games — and the Paris Olympics will be the most equitable ever.
In addition to discussing the history of women at the Olympics, this episode features two insightful conversations with Kim Saunders of Canadian Tire and Julia Wilkinson, a former Team Canada Olympic swimmer, who have both seen the growth of women’s sports firsthand from a business and athlete perspective. Trust us — you don’t want to miss this.