Women’s March Madness was expected to be more compelling than the men’s, and the numbers proved this. The tournament hype — largely driven by Iowa’s star guard Caitlin Clark — resulted in the most-watched college basketball games in ESPN history.

Viewership numbers from women’s March Madness prove the women’s game is thriving, yet significant infrastructure issues are still holding the tournament back from realizing its full potential (and revenue opportunities).

Sixty-eight teams and almost three weeks of women’s hoops Madness later, it all comes down to two No. 1 seeds: The South Carolina Gamecocks and Iowa Hawkeyes.

The men’s Final Four start their semifinal dance tomorrow on TBS, and both blockbuster matchups feature powerhouse programs vs. scrappy underdogs.

Record-setting viewership, stunning starpower, and a whole lot of hoopla later, the women’s March Madness tournament culminates this weekend. First up, tonight’s stacked Final Four lineup, with two spots in Sunday’s 3 p.m. ET championship game on the line.

The women’s and men’s Final Fours are officially set, but before they tip off this weekend, let’s take a look at a few of the gals’ recent history-making stats.

Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.

The women’s Sweet 16 tips off with four games today before another four tomorrow, and either team could win in every one of these must-watch matchups…but a few look especially unpredictable.

The women’s Sweet 16 tips off today with eight show-stopping showdowns on deck over the next 48 hours, including four games headlined by the No. 1 seeds (senior Kamilla Cardoso’s South Carolina, senior Caitlin Clark’s Iowa, freshman JuJu Watkin’s USC, and freshman Madison Booker’s Texas).

Last night’s Sweet 16 games decided the first four Elite Eight teams decided the first four Elite Eight teams, and tonight’s matchups will determine the other four who’ll advance.

Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.

The men’s Sweet 16 tips off with a tantalizing four-game slate tomorrow. Saving you from two whole days without NCAA basketball? The survivors of the East and West regions.