
Sports Business
WTA Ventures reports 24% revenue growth since 2023 launch
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December 04, 2024
Last March, the WTA established WTA Ventures, a unique strategic partnership with CVC Capital Partners to create a commercial branch of the women’s tennis tour dedicated to boosting revenue and ROI for the tour. And now the results are in: WTA Ventures increased its revenue by 24% in its first year, setting a new record for the tour.
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Well that ain’t it.
Today’s episode of The GIST of It is all about Ironman (no, not this Iron Man) after the sport’s governing body recently announced that women won’t have their own championship race starting in 2026. It’s only been three years since the sport separated the women’s and men’s events — and the ripple effects of shifting back are vast.
Co-hosts Ellen Hyslop and Steph Rotz provide the context you need before digging into the details about the decision itself, including how it will disproportionately affect women competitors. Not cool.