The GIST

Why you need to watch the UEFA Women’s Euro

While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.

July 02, 2025

Everything you need to know ahead of the final UEFA Women’s Euro group stage weekend

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The group stage results are trickling in: World No. 16 Norway and host country No. 23 Switzerland are the first teams through to the UEFA Women’s Euro knockout stage after closing out Group A in dramatic fashion yesterday. With the final group stage games scheduled today through Sunday at 3 p.m. ET, scroll on to learn who’s advancing — and which group is in their Marie Kondo era.

July 11, 2025

Breaking down the final weekend at Wimbledon

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There are plenty of scorching hot questions surrounding the Wimbledon grand finale weekend, with champs set to be crowned in the coming days. Grab an umbrella hat and some ice packs because the on-court heat has reached its boiling point.

July 11, 2025

AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

July 11, 2025

Everything you need to know about the LPGA’s fourth major

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It’s time to par-tee, or should we say faire la fête, because the world’s best golfers are swinging into the Amundi Evian Championship — the fourth major of the year — from the stunning French Alps. Here’s everything you need to know before the 31st edition begins tomorrow.

July 09, 2025

PLL and WLL play lacrosse’s first game on water as sports leagues consider alternative venues

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Tomorrow, the men’s Premier Lacrosse League (PLL) and its new women’s arm, the Women’s Lacrosse League (WLL), will be playing the sport’s first-ever match on a river — a stunt tied to mutual brand partner Whirlpool.

July 09, 2025

World No. 1 Aryna Sabalenka forces comeback to advance to Wimbledon semis

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Forget champagne bottles — Wimbledon has been all about the tea, with piping hot stories steeped in drama across both the women’s and men’s singles competitions. Read on to fill your cup(pa) with all the latest.

July 09, 2025

Sports Business

3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships

June 30, 2025

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

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The GIST of It Podcast

Ep #475

See ya never: Red Bull fires Christian Horner

July 10, 2025

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See ya never: Red Bull fires Christian Horner

There’s been a major shakeup in Formula 1.

Yesterday, Red Bull team principal Christian Horner was fired after 20 years with the team, sending shockwaves throughout the F1 community. On today’s episode of The GIST of It, F1 girlies and co-hosts Ellen Hyslop and Steph Rotz dig into the curious timing of Horner’s sacking, digging into how Red Bull’s lackluster performance — not previous misconduct allegations — sealed Horner’s fate. Vroom vroom.