The GIST

Women’s sports bars provide community and opportunity for underserved fans

With the rise in women’s sports comes an evolution in women’s sports fandom — pull up a stool and let’s explore an exciting facet of the sports industry: the women’s sports bar, where everybody knows her name, and your game’s always on with sound.

November 17, 2024

Saudi Arabia awarded 2034 FIFA men’s World Cup despite history of human rights abuses

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While trying to distance themselves from a reputation of bribery and corruption, international soccer’s governing body FIFA is once again drawing significant flack after a controversial decision regarding the 2034 men’s World Cup (WC) tournament. Let’s dive in.

December 13, 2024

UK research shows widespread brand interest and success in women’s sports sponsorship

Last week, UK–based charity Women’s Sports Trust (WST) found at least 80% of UK brands involved in sports sponsorship are likely to continue investing in the women’s game in the next three years, among other key findings. To collect data, WST spoke to 49 brand decision-makers about their sponsorship plans, with 69% being existing women’s sports partners.

December 13, 2024

PWHL partners with three new brands in Canada as league offers unique cross-border access

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Hockey is huge in Canada, so naturally, the PWHL’s popularity is growing fast among Canadian fans and sponsors. After tipping off its second season with nearly 50 corporate partnerships, the league inked three more Canadian-based deals this week, demonstrating its interest in reaching women’s sports fans on both sides of the border.

December 13, 2024

NBA Cup semifinals tip off on Saturday

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The NBA Cup, the league’s second annual in-season tournament, is heading to Sin City, with four teams vying for a spot in Tuesday’s grand finale. What happens in Vegas…will send every player on the championship-winning team home with a sweet payday, so let’s toss up the ball and preview tomorrow’s semis tilts.

December 13, 2024

Day two of college volleyball regionals is upon us

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With yesterday’s aforementioned opening action done and dusted, it’s time for day two of the volleyball regionals ahead of the Elite Eight tomorrow and Sunday.

December 13, 2024

The men’s College Cup field is set, with the championship game set to take place on Monday

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From 48 teams down to four, the men’s College Cup semis are set for today, with two spots in Monday’s championship game on the line.

December 13, 2024

Sports News

F1 announces plans for 11th team ahead of the upcoming Qatar Grand Prix

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November 27, 2024

This weekend’s Qatar Grand Prix is the second-to-last race on the cal, but the biggest news out of the paddock is the arrival of a brand new team preparing to join the grid in 2026. Lights out, and away we go.

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The GIST of It Podcast

Ep #420

A Heisman Trophy explainer, way-too-early NFL award predictions & a dive into the Women’s Lacrosse League

December 12, 2024

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A Heisman Trophy explainer, way-too-early NFL award predictions & a dive into the Women’s Lacrosse League

Hey there!

End-of-year awards season chatter is growing by the minute, and the football world is no exception. The fun begins on Saturday, when the Heisman Trophy, aka, the MVP award of college football, will be handed out. Before the winner is named, today’s episode of The GIST of It begins with an explainer on one of the most important trophies in college sports and the four players in contention for the coveted prize.

And the fun doesn’t stop there. With just four weeks left in the NFL regular season, co-hosts Ellen Hyslop and Steph Rotz share their way-too-early picks for some end-of-season NFL awards, along with their thoughts as to how the playoff picture might shape up.

And last but not least, the new Women’s Lacrosse League announced their inaugural four-team names yesterday, so the gals are taking a deep dive into one of the fastest-growing sports in the country.

A big thank you to Aflac for partnering with us on today’s episode! Add Aflac to your team to close the insurance gap today. Learn more at aflac.com/thegist.