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MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
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ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
The Sports Bra provides new crowdfunding opportunity to scale up business while letting fans investThe Sports Bra provides new crowdfunding opportunity to scale up business while letting fans invest
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The Sports Bra provides new crowdfunding opportunity to scale up business while letting fans invest
May 19, 2026
Everyone wants to be in the women’s sports bar business these days, so The Sports Bra is making it easy for anyone to own a piece of the action. Yesterday, the Portland-based enterprise built on its expanding franchise business by rolling out a new investment opportunity: A crowdfunding campaign called “Own a Piece of The Bra.”
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Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press  Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press 

The men’s FIFA World Cup is just three weeks away — which means it’s time to start studying up on the tournament’s biggest edition ever. Good thing USWNT legends Tobin Heath and Christen Press are today’s guests on The GIST of It, spilling the tea on their World Cup plans, the teams they’re most excited to cheer on, and their World Cup partnership with Don Julio 1942. Cheers to that.

Guides, Glossaries, FAQs
The GIST’s Comprehensive Beginner’s Guide to Fantasy HockeyThe GIST’s Comprehensive Beginner’s Guide to Fantasy Hockey
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The GIST’s Comprehensive Beginner’s Guide to Fantasy Hockey

The GIST's Beginner's Guide to Sports BettingThe GIST's Beginner's Guide to Sports Betting
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The GIST's Beginner's Guide to Sports Betting

The GIST's Comprehensive Beginner's Guide to Fantasy FootballThe GIST's Comprehensive Beginner's Guide to Fantasy Football
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The GIST's Comprehensive Beginner's Guide to Fantasy Football

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Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy
Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy
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The Golden State Valkyries may as well be in Valhalla (or Ballhalla, as they call it). Shortly after the team shared its season two promotional campaign, CNBC deemed the Valks a billion-dollar franchise — the first in women’s sports history. That’s no accident. Valkyries president Jess Smith and her team have been busy building a juggernaut brand — and in a region full of fervent fans and powerful sponsors, that becomes a billion-dollar pursuit. Last month, we spoke with Smith about the strategies she’s implemented to reach this pinnacle, as well as what’s going to keep the club climbing in year two.
May 15, 2026
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