The GIST

Looking at three decades of the cultural impact of WNBA fashion

The WNBA is the most-followed women’s sports league in the world, and its 30th anniversary has been a celebration of the players and the everyday people contributing to that achievement. From a branding perspective, the W has always been one-of-one, and the look and feel of this league is just as remarkable and impactful today as it was in the 90s.

September 19, 2026

MARKETING BREW | The women’s sports revolution is coming to audio

The sports podcast charts have long been dominated by men, but this year, there’s been a boom in sports podcasts by, for, and about women.

September 18, 2026

Three things to watch as the WNBA regular-season winds down

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The WNBA’s most-viewed season returned to the hardwood with last night’s five-game slate. The on-court action is thrilling as ever, but scoreboard watching is what’s en vogue as the postseason looms. Let’s discuss.

September 18, 2026

New data underscores a record-breaking regular season for the WNBA

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Over 1.2M people watched Team USA win its fifth consecutive FIBA Women’s Basketball World Cup despite competing with the US Open men’s final and the NFL’s first Sunday of the season. Needless to say, fans are ready for more hoops.

September 17, 2026

Top-10 college football matchup heightened by Lane Kiffin drama

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College football coaches aren’t just rude to women journalists, sometimes they beef with each other — and tomorrow’s 7:30 p.m. ET matchup between No. 7 LSU and No. 8 Ole Miss has Shakespearian levels of drama related to one man: Lane Kiffin.

September 17, 2026

The two first-round matchups on our WNBA wishlist

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With the FIBA Women’s World Cup in the rearview mirror, the WNBA is so back, returning with tomorrow’s five-game slate. The eight playoff contenders are locked in, but each team’s remaining four regular-season games will decide seeding. Here are two potential first-round matchups topping our hoops hope list.

September 16, 2026

Racing Louisville FC’s future in doubt following unprecedented league growth

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There are a lot of questions surrounding the future of Racing Louisville FC in the NWSL. While most clubs are making (or considering) major infrastructure investments and looking to capitalize on the bright future of women’s soccer, Racing Louisville is falling behind despite only being in the league for five years.

September 15, 2026

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

Sports Business

Disastrous Sydney Sweeney ad sparks empowering social response from women athletes

September 15, 2026

We said it once and we’ll say it again, that ad sucked. Whether it was intended as rage bait or just the most recent flop in a series of problematic sports adverts, it’s exhausting. Content creators are leading the backlash against said ad, and no one is doing it better, or more empowering, than actual women in sports.

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The GIST of It Podcast

Ep #590

Alex Ovechkin’s concerning relationship with Vladimir Putin

September 17, 2026

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Alex Ovechkin’s concerning relationship with Vladimir Putin

Today is Washington Capitals captain Alex Ovechkin’s 41st birthday. It’s also the first day of training camp ahead of his 22nd and perhaps final season in the NHL, which should be cause for celebration as one of the league’s all-time greats. However, on today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz detail Ovi’s relationship with Russian president Vladimir Putin, inspired by the hockey player's recent ad endorsing Putin’s party ahead of parliamentary elections.