The GIST

Natalie White on being ready when your moment comes

Natalie White was born ready: She had the idea behind Moolah Kicks as a senior at Boston College and willed it into being, learning everything from startup finance to biomechanics to build the company from the ground up. Come for her wild story about pitching Mark Cuban in a hotel gym at 10 p.m., stay for the motivation to believe you can do anything you set your mind to.

November 05, 2026

What we know about the new Premier Flag league

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A hot new league just entered the pro sports space: Premier Flag, the flag football brainchild of the NFL and TMRW Sports, is set to launch next summer — one year before the sport’s debut at the 2028 LA Olympics. There are flags on this play, but only the green kind. Let’s discuss.

November 04, 2026

The commercial cost of the short NWSL postseason

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After the electric, weeks-long narrative buildup of the WNBA Finals, the NWSL playoffs — kicking off this Friday — feel uncharacteristically flat. And that’s not saying this was a boring season: The NWSL does so much right, and the soaring franchise valuations, record-breaking attendance, and skyrocketing retail sales are proof of that.

November 03, 2026

The Golden State Valkyries’ unprecedented Finals run

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The Golden State Valkyries are WNBA champs in just their second season after beating the Atlanta Dream 68–63 in Saturday’s Game 7. Let’s relish in this unprecedented Valks run.

November 02, 2026

Leela Srinivasan on being an outsider with transferable skills

Leela Srinivasan’s role as CEO of Parity, a women’s pro sports consultancy, is her first job in sports. She started in tech and found her way in at the highest level. Her insights are useful for anyone seeking a new role in sports, whether you’re just a rookie or a vet looking for a new corner of the industry.

October 29, 2026

Scheduling conflict moves Game 6 of WNBA Finals to unprecedented midweek time slot

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Yesterday, the WNBA announced that Game 6 of the WNBA Finals Game 6 between the Golden State Valkyries and Atlanta Dream will be played at State Farm Arena on Thursday at 12:30 p.m. ET. After the Valks’ victory last night, this contest could crown a new champion and the decision to hold it in the middle of a weekday drew…intense reactions.

October 27, 2026

Breaking down three key storylines ahead of WNBA Finals Game 6

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Call in sick, take an extra long lunch, or stream under your desk because Game 6 of the WNBA Finals is tomorrow at 12:30 p.m. ET — and the Golden State Valkyries (up 3-2) could be crowned champs. Here are the storylines lighting up the group chat ahead of tipoff in Atlanta.

October 27, 2026

Milwaukee Brewers two wins away from first World Series title

Sports News

Milwaukee Brewers two wins away from first World Series title

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October 26, 2026

The Brew Crew won Saturday’s Game 2 in dramatic fashion, meaning they could be World Series champs before our next newsletter. Teams with a 2-0 lead in the World Series have an 81% championship win rate, and no team has ever come back from a three-game deficit, so it’s officially do-or-die time for the Rays as the series switches to a fully-restored Tropicana Field for Game 3 tonight at 8 p.m. ET.

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The GIST of It Podcast

Ep #601

Does anyone want free agent Sophie Cunningham?

November 03, 2026

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Does anyone want free agent Sophie Cunningham?

The Golden State Valkyries are your 2026 WNBA champs which means at long last, the WNBA season is over. That said, we’re looking at yet another important offseason, with some splashy free agents officially on the market and a certain commissioner role up for grabs. Today, we’re going to share some off-court storylines that will certainly impact next season and beyond when it comes to the future of the WNBA.