NWSL COO Sarah Jones Simmer discusses the league’s growth strategy ahead of 2026 season kick-offNWSL COO Sarah Jones Simmer discusses the league’s growth strategy ahead of 2026 season kick-off
NWSL COO Sarah Jones Simmer discusses the league’s growth strategy ahead of 2026 season kick-off
March 14, 2026
In 2025, everyone wanted in on the NWSL. Average crowds exceeded 10K for the third straight year, including a record 40K at San Francisco’s Oracle Park, while season viewership rose 22% YoY (especially among young women).
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 Yes, Alex Morgan has a favorite NWSL player Yes, Alex Morgan has a favorite NWSL player

There’s legends, and then there’s Alex Morgan.

The two-time FIFA Women’s World Cup champ is now a certified friend of The GIST after chatting with podcast producer Alessandra Puccio before the start of the biggest-ever NWSL season. Morgan is using her platform to make youth soccer safer across the country and spilling tea along the way, from her future as a youth soccer coach to her favorite players to watch in the NWSL. Pour yourself a cuppa.

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