The GIST

The Northern Super League is finally here

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The Northern Super League is finally here

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This feature is brought to you in partnership with BMO.

April 13, 2025

Gainbridge announces USL Super League title partnership as U.S. women’s soccer pyramid expands

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Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.

April 23, 2025

Relo Metrics adds NWSL sponsorship insights to its data suite

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Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.

April 23, 2025

Everything you need to know about the 2025 NFL Draft

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Hope you like bear hugs because the 2025 NFL Draft starts tomorrow at 8 p.m. ET from Green Bay, Wisconsin. That’s right, the pick is (almost) in.

April 23, 2025

Everything you need to know about the 2024–25 NHL Playoffs

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After grinding through 82 regular-season games, it’s time to wipe the slate clean. Sixteen NHL playoff teams are contending for the Stanley Cup, the hardest trophy to win in sports.

April 19, 2025

Aflac plays on brand success in closing the gender wage gap in women’s sports

Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.

April 18, 2025

Breaking down the five postseason-bound Canadian teams

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Count ’em — not one, not two, not three, not four, but five Canadian NHL teams are playoff-bound this season, the most since 2017. That means five chances to end Canada’s 32-year Stanley Cup drought. Eh-xcellent.

April 18, 2025

Sports News

Rory McIlroy plays perfect playoff hole to win elusive green jacket at the 89th Masters

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April 14, 2025

Emotional, thrilling, and historic — yesterday was Rory McIlroy’s ultimate masterpiece. As you read, the Irishman beat England’s Justin Rose in dramatic fashion, draining a birdie putt on the first playoff hole to win his first-ever green jacket at the 89th Masters.

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The GIST of It Podcast

Ep #453

Drama & dysfunction: How the Dallas Mavericks’ Luka Dončić era imploded

April 22, 2025

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Drama & dysfunction: How the Dallas Mavericks’ Luka Dončić era imploded

The NBA is so the drama.

If you thought the first few games of the NBA playoffs were exciting, just wait until you hear what’s going on behind-the-scenes. On Monday, ESPN dropped a bombshell article detailing the Dallas Mavericks’ dysfunction amidst the blockbuster trade that sent franchise star and generational talent, Luka Dončić, to the LA Lakers.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz share their takeaways from the report, including the questionable decisions general manager Nico Harrison has been making for years. Don’t miss this one.

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