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Everything you need to know about NBA All-Star Weekend

Everything you need to know about NBA All-Star Weekend

Everything you need to know about NBA All-Star Weekend

The fun tips off with tonight’s Rising Stars game, the NBA’s annual showcase of the best young talent...well, most of it. Twenty-one rookies and second-year players were drafted onto three teams coached by league legends Vince Carter, Tracy McGrady, and Carmelo Anthony. The fourth team features G League players and is helmed by former NBAer Austin Rivers.

February 13, 2026

The weight of expectation: Ilia Malinin goes for gold in today’s men’s free skate

The weight of expectation: Ilia Malinin goes for gold in today’s men’s free skate

The weight of expectation: Ilia Malinin goes for gold in today’s men’s free skate

Today’s the day — 21-year-old American Ilia Malinin, who leads the men’s individual figure skating competition following Tuesday’s short program, will skate for gold. Much has been made of the self-proclaimed Quad God’s promise, so let’s explore why many folks believe the rising star could become the greatest figure skater of all time.

February 13, 2026

Athletes, celebrities, and executives illustrate brand opportunity at Winter Olympics

The Winter Olympics are underway and seem to be trekking in the footsteps of Paris 2024, a.k.a. the “Social Media Olympics.” Once again, we’re seeing trends play out in real time as athletes and celebrity fans play an increased role in driving brand engagement. We’re breaking down the top headlines out of Milano Cortina this week.

February 12, 2026

Everything you need to know about Canada men’s hockey at the Milano Cortina Olympics

Everything you need to know about Canada men’s hockey at the Milano Cortina Olympics

Everything you need to know about Canada men’s hockey at the Milano Cortina Olympics

As the women’s hockey preliminary round wraps up today, the juggernaut Canadian men are preparing for puck drop on the first Olympic tournament since 2014 to feature NHL players. And with star-studded lineups across the board, nothing is guaranteed…

February 12, 2026

Nordic combined is exclusively a men’s Olympic event — yes, seriously

Nordic combined is exclusively a men’s Olympic event — yes, seriously

Nordic combined is exclusively a men’s Olympic event — yes, seriously

The first of three men’s Nordic combined events is currently underway, but their women counterparts weren’t even invited to the Olympic party. That’s right, Nordic combined’s the only current winter Olympic sport exclusively contested by men. Certainly don’t love that.

February 11, 2026

Team USA, Team Canada women's hockey to meet in group stage

Team USA, Team Canada women's hockey to meet in group stage

Team USA, Team Canada women's hockey to meet in group stage

Keep your friends close, but your Olympic frenemies closer — we’re breaking down both sides of today’s 2:10 p.m. ET women’s hockey group stage game between tourney favorites and archrivals Team Canada and Team USA.

February 10, 2026

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

Super Bowl (SB) ads are often a pulse check on trends in the year to come, at least from an advertising perspective — after all, these are the companies betting big on reaching the most Americans possible in a single spot. And this year, many SB ads featured AI companies and some were even created by AI, although a majority of SB viewers didn’t like them.

February 10, 2026

Seattle Seahawks put on defensive masterclass in Super LX win

Seattle Seahawks put on defensive masterclass in Super LX win

Sports News

Seattle Seahawks put on defensive masterclass in Super LX win

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February 09, 2026

The best course of action in life’s big moments? A return to the classics, like Dunkin’s star-studded Super Bowl commercial and the Seattle Seahawks’ defense-focused gameplan in last night’s 29–13 Vince Lombardi Trophy–clinching win over the New England Patriots. Let’s dig into the deets.

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The GIST of It Podcast

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

February 10, 2026

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Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

The iciest, spiciest rivalry.

Today, we’re doing what we do best at The GIST: discuss perhaps the best rivalry in all of sports — Team Canada vs. Team USA women’s hockey. With the group stage of the Olympic women’s tourney almost wrapped, today’s 2:10 p.m. ET showdown is shaping up to be a gold medal match preview. Let’s skate to it.

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The only Super Bowl LX preview you need

The only Super Bowl LX preview you need

The only Super Bowl LX preview you need

The last time the Patriots were underdogs entering the Super Bowl? 2001, the season they won their first-ever title and kicked off a dynastic run that included six Lombardi Trophies. Speaking of, a win today and they’ll break a tie with the Pittsburgh Steelers for the most Super Bowl victories in NFL history.

February 08, 2026

Brands at the Super Bowl are considering women’s sports, women fans more than ever

Brands at the Super Bowl are considering women’s sports, women fans more than ever

Brands at the Super Bowl are considering women’s sports, women fans more than ever

Women make their way to Radio Row

February 07, 2026

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

On Monday, women athlete partnership platform Parity shared results from a survey of almost 12K adults across the U.S., Canada, the UK, Ireland, and Australia on how sports fans perceive gender equity in the upcoming Winter Olympics.

February 05, 2026

Mark McMorris withdraws from big air competition after scary crash

Mark McMorris withdraws from big air competition after scary crash

Mark McMorris withdraws from big air competition after scary crash

Preparing for the Games is no easy feat, never mind adding in an untimely injury. Sadly, that’s exactly what happened to beloved Canadian snowboarder Mark McMorris and iconic American skier Lindsey Vonn. Let’s discuss the latest on these Olympic powerhouses.

February 05, 2026

Milan’s main ice hockey arena good to go as Olympics begin

Milan’s main ice hockey arena good to go as Olympics begin

Milan’s main ice hockey arena good to go as Olympics begin

Nothing like just beating a deadline

February 04, 2026

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

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