The GIST

SOURCE: ROB NEWELL - CAMERASPORT VIA GETTY IMAGES

According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.

May 31, 2023

Lego launches Play Unstoppable campaign with an assist from women's soccer stars

⚽

The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.

May 31, 2023

SOURCE: C. MORGAN ENGEL/NCAA PHOTOS VIA GETTY IMAGES

LSU champion Angel Reese becomes brand ambassador for Mielle Organics

🏀

On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

May 26, 2023

Source: Eric Alonso - Formula 1/Formula 1 via Getty Images

Hello Sunshine's upcoming slate features two projects centered on women's sports

For this month’s Sports Biz Breakfast, we spoke to Hello Sunshine's Sara Rea on the company’s upcoming slate and why documentaries can pay dividends for women’s sports.

May 26, 2023

DAZN’s free UEFA Women’s Champions League broadcasts are paying dividends

⚽

The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.

May 24, 2023

The Las Vegas Aces and NY Liberty increased 2023 season ticket sales

🏀

Before the WNBA season tipped off last Friday, both the Las Vegas Aces and NY Liberty reported increased 2023 ticket sales thanks to the buzz surrounding both teams’ new roster additions.

May 22, 2023

NBC launches Fortius program to help Olympic and Paralympic hopefuls build their brands

NBC launched Fortius on Thursday, a program to help between 15 and 20 Olympic or Paralympic hopefuls build their brands ahead of next year’s Games — and potentially ensure NBC’s return on investment for the event.

May 22, 2023

Sports Biz

The WNBA scores three new solution-oriented deals with CarMax, Priority Pass and Gaming Society

🏀

May 19, 2023

Fresh off a successful trip to Toronto and ahead of tonight’s season tip-off, the league and its players scored three solution-oriented deals with CarMax, Priority Pass, and Gaming Society this week.

Read Full Story

The Gist of it Podcast

Ep #274

Ep #274: Women’s College World Series primer & MLB Pride Month WTFs

June 01, 2023

Happy Pride Month!

On today’s episode of The GIST of It, Steph Rotz and guest host Lauren Tuiskula chat through one up and one down from the diamond. The gals start off with a preview of the always thrilling NCAA softball Women’s College World Series (WCWS), where eight teams begin their quest for the natty title today.

Then, after the break, comes the down. MLB’s kicking off Pride Month by making all the wrong headlines, with ongoing controversy surrounding the LA Dodgers’ upcoming Pride Night and a Toronto Blue Jays pitcher sharing anti-LGBTQIA+ posts. A true swing and a miss.

A big thank you to SportChek for sponsoring today’s special episode! For everything you need to keep the girls in your life in the game, head on over to SportChek.

Listen on Spotify Listen on Apple Music