Sports Business | The GIST

AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

July 11, 2025

PLL and WLL play lacrosse’s first game on water as sports leagues consider alternative venues

🥍

Tomorrow, the men’s Premier Lacrosse League (PLL) and its new women’s arm, the Women’s Lacrosse League (WLL), will be playing the sport’s first-ever match on a river — a stunt tied to mutual brand partner Whirlpool.

July 09, 2025

SponsorUnited reveals June’s most popular brands based on marketing campaign buzz

Last week, sports sponsorship data insights platform SponsorUnited revealed the 30 most-searched sponsors on its platform for June. The platform’s search data indicated which brands were most buzzworthy last month, with each employing different marketing strategies to make waves with sports fans.

July 07, 2025

WNBA announces three new expansion teams as league favors experienced ownership

🏀

The WNBA tipped off Monday with major news: The league is awarding three new expansion franchises to Cleveland, Detroit, and Philadelphia. Each of the winning bids agreed to pay a record $250M expansion fee — higher than the valuations of half the W — with additional investments committed to team and facility development.

July 02, 2025

SponsorPulse shares data insights on Wimbledon fandom in U.S. as sponsorship opportunities loom

🎾

With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

June 30, 2025

3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

June 30, 2025

Sportico releases WNBA valuations as Golden State tops the list at $500M

🏀

Yesterday, Sportico published its estimated WNBA valuations, illustrating YoY valuation gains for teams across the board. One significant surprise? The financial power of the Golden State Valkyries, which tipped off its inaugural season last month and already leads the league in valuation, just ahead of the NY Liberty and Indiana Fever.

June 25, 2025

Sports Business

Sundial Media and Technology Group inks unique partnership with Grand Slam Track

June 23, 2025

Sundial Media and Technology Group (SMTG) — the media and live events company behind Essence, Afropunk, and Refinery29 — finalized a unique partnership with Grand Slam Track (GST), a new track and field competition that kicked off this year. SMTG will facilitate media coverage of GST in addition to improving track day experiences for fans.

Read Full Story

The GIST of It Podcast

Ep #475

See ya never: Red Bull fires Christian Horner

July 10, 2025

Listen on Apple Music Listen on Spotify

See ya never: Red Bull fires Christian Horner

There’s been a major shakeup in Formula 1.

Yesterday, Red Bull team principal Christian Horner was fired after 20 years with the team, sending shockwaves throughout the F1 community. On today’s episode of The GIST of It, F1 girlies and co-hosts Ellen Hyslop and Steph Rotz dig into the curious timing of Horner’s sacking, digging into how Red Bull’s lackluster performance — not previous misconduct allegations — sealed Horner’s fate. Vroom vroom.