The GIST

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Topps teams up with the Winners Alliancefor the first group licensing agreement in tennis history

The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.

March 24, 2023

Name, image and likeness endorsement deals grew 146% compared to 2021

According to a Wednesday report, the number of endorsement deals in college sports from January 2022 to March 2023 grew 146% compared to 2021, and plenty of sponsorship dollars went towards women’s sports.

March 24, 2023

On signs head-to-toe apparel deal with tennis stars

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On Monday, the sportswear company signed head-to-toe apparel deals with WTA world No. 1 Iga Świątek and ATP No. 39 Ben Shelton, who became the first tennis players to score sponsorship agreements with the emerging brand.

March 22, 2023

LeBron James partners with Cash App for NIL-themed game show

LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.

March 22, 2023

On3 releases its top 10 list of women’s March Madness NIL valuations

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Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.

March 20, 2023

SOURCE: ERICA DENHOFF/ICON SPORTSWIRE VIA GETTY IMAGES

NCAA president meets with U.S. Congress about NIL legislation

According to a Friday report, new president Charlie Baker spent his first few weeks on the job meeting with nine members of U.S. Congress from both parties about upcoming NIL legislation.

March 20, 2023

Under Armour unveils new and improved "Protect This House" campaign

This week, the sportswear brand unveiled its new and improved “Protect This House” spot, starring a trio of basketball stars in an effort to step up its Gen Z game.

March 17, 2023

SOURCE: DAVID JENSEN/ICON SPORTSWIRE VIA GETTY IMAGES

Sports Biz

NCAA women’s basketball tournament advertising inventory is sold out

March 15, 2023

Advertisers are mad for March Madness. Yesterday, ESPN announced that it sold out its NCAA women’s basketball tournament advertising inventory — including branding opportunities outside of the competition's 67 games — for the second consecutive year.

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The Gist of it Podcast

Ep #255

Ep #255: The Madness continues & the NWSL season begins

March 23, 2023

Hello hello!

Hope you don’t have any plans this weekend because, along with the men’s and women’s March Madness tourneys rolling right along, the 2023 NWSL season kicks off on Saturday. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz have everything you need to know about the Sweet 16 hoops matchups and the exciting soccer season ahead. Madness, managed.

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