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MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
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ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Baseball trailblazer Justine Siegal announces launch of pro women’s baseball leagueBaseball trailblazer Justine Siegal announces launch of pro women’s baseball league
Baseball trailblazer Justine Siegal announces launch of pro women’s baseball league
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Women keep stepping up to the plate in the baseball world, and it’s not just in MLB front offices. On Tuesday, the Women’s Pro Baseball League (WPBL) announced its launch as the only professional women’s baseball league in the U.S.
November 01, 2024
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