The GIST is a women-founded and operated sports media brand that's leveling the playing field in sports. Whether it's a newsletter, podcast or social post, we're all about providing a fresh and fun perspective on sports.

Our story

Launched across North America in 2019 by three college friends — Jacie deHoop, Ellen Hyslop and Roslyn McLarty — The GIST is all about changing the game in the male-dominated sports industry where less than 14% of journalists are women and less than 4% of coverage is on female athletes.

Three years later, our team of 25+ women and non-binary folks works day in and day out to change those stats, providing equal coverage on men’s and women’s sports.  

What we do

Think of us as your witty, sports-obsessed best friend. We’re a multimedia destination that's made by and for sports fans who don’t fit (or maybe don’t want to fit) the traditional avid sports fan mold.

We entertain and inform our 700k+ audience with our free:

  • 4x-weekly sports news newsletter
  • 3x-weekly women's sports biz newsletter
  • 3x-weekly college sports newsletter 
  • Highly popular 2x-weekly podcast The GIST of It 
  • Daily social media posts. 

And, if you catch us at the right time, you can also snag some coveted GIST merch.

So, what do you get?

The Team

Ellen Hyslop
Ellen Hyslop
Co-Founder, Head of Content
Jacie deHoop
Jacie deHoop
Co-Founder, Head of Revenue
Roslyn McLarty
Roslyn McLarty
Co-Founder, Head of Growth, Operations & Finance
Lauren Tuiskula
Lauren Tuiskula
Developmental Editor & Content Producer, Sports News
Danielle Lab
Danielle Lab
Developmental Editor & Content Producer, College Sports
Alexis Allison
Alexis Allison
Branded Content Manager & Producer
Pardeep Cattry
Pardeep Cattry
Content Producer, Sports Business
Jessica Aldos
Jessica Aldos
Social Media Producer
Nadia Ayoub
Nadia Ayoub
Partnerships Account Manager
Robyn Pearson
Robyn Pearson
Social Media Producer
Laurel Buchanan
Laurel Buchanan
Data Analyst – Growth, Operations & Revenue
Melissa Eratostene
Melissa Eratostene
Account Executive
Melanie Allan
Melanie Allan
Account Executive
Miki Kawano
Miki Kawano
Growth Marketing Associate
Olivia Yusuf
Olivia Yusuf
People & Operations Coordinator
Sabrina Khan
Sabrina Khan
Operations & Partnerships Intern
Annie Chan
Annie Chan
Fact Checker and Newsletter Operations, Sports News
Stephanie Rotz
Stephanie Rotz
The GIST of It Podcast Co-Host
Adrianne Dean
Adrianne Dean
Regional Editor, Sports News
Laura Pastore
Laura Pastore
Lead Editor, Sports News
Katie Kehoe
Katie Kehoe
Conference Writer, College Sports
Briana Ekanem
Briana Ekanem
Content Operations, Sports News
Molly Potter
Molly Potter
Editor, Sports Business
Laura Lozinski
Laura Lozinski
Canadian Writer, Sports News
Justine Jones
Justine Jones
Fact Checker, Sports News
Lisa Minutillo
Lisa Minutillo
Newsletter Operations, Sports Business & College Sports
Hannah Armstrong
Hannah Armstrong
TikTok Content Creator
Jamie McCormick
Jamie McCormick
Branded Content Producer & Account Executive
Erin Miller
Erin Miller
Account Executive
Aarohi Sheth
Aarohi Sheth
Regional Editor, Sports News
Lindsay Jost
Lindsay Jost
Editor, College Sports
Ruth Lenzen
Ruth Lenzen
Regional Writer, College Sports
Alessandra Puccio
Alessandra Puccio
Regional Writer, Sports News
Marga Sison
Marga Sison
Regional Writer, Sports News
Monica Schrock
Monica Schrock
Regional Writer, Sports News

As seen in

30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media
Forbes
30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media
Fed up with the traditional sports media’s meager coverage of women’s athletics, college friends Jacie deHoop, Ellen Hyslop and Roslyn McLarty, all 27, started The Gist, a newsletter for women covering sports in Canada and the U.S.
Forbes
Flare
Front Office Sports
CBC
The Toronto Star