The GIST is a fan-first sports media brand that's shaking up the male-dominated sports industry. We want to reinvent the dialogue around sports by providing equal coverage to women's and men's sports. Whether you catch our newsletter, podcast, or social posts — our fun, digestible content is for all types of fans.

Who we are

We don’t just keep pace, we’re ahead of the game. Fan-first content goes beyond the highlights, addressing new subjects and perspectives that have often been ignored. We’re looking at the sports landscape through a wider lens that acknowledges its full cultural impact. 

Our community is what drives us. GISTers are not just sports fans, they’re here for what sports can be — an inclusive and empowering community made for everyone. Aligned with our mission, they’re looking for progress, and that’s what we never stop striving for.

We keep our content straightforward and digestible. Not every topic in sports is light (looking at you, pay equity!), but speaking fan-to-fan means we're succinct and accessible, which is what our GISTers love most about us.

Launched in 2019 by three college friends — Jacie deHoop, Ellen Hyslop and Roslyn McLarty — The GIST is all about changing the game in the male-dominated sports industry where less than 15% of journalists are women and less than 5% of coverage is on female athletes and non-binary folks. Our 40-person team works day in and day out to change those stats.

What we do

Think of us as your witty, sports-obsessed best friend. We’re a multimedia destination that's made by and for sports fans who don’t fit (or maybe don’t want to fit) the traditional avid sports fan mold. We connect with our growing community of 1 million GISTers through our:

Newsletters

Podcast, The GIST of It

  • Twice a week hosts Ellen Hyslop and Stephanie Rotz discuss current sports topics and how they intersect with pop culture and social issues, covering everything from season previews to calling out the sexist BS we see in sports daily. Expect a hilarious yet informative conversation with a refreshing female perspective on the world of sports.

Job Board

  • We're helping women & non-binary folks find work in sports with our job board. All companies and roles are vetted by us, so you can trust that only the best organizations and opportunities will make the cut.

Daily social media

So, what do you get?

The Team

Ellen Hyslop (she/her)
Ellen Hyslop (she/her)
Co-Founder, Head of Content
Jacie deHoop (she/her)
Jacie deHoop (she/her)
Co-Founder, Head of Revenue
Roslyn McLarty (she/her)
Roslyn McLarty (she/her)
Co-Founder, Head of Growth, Operations & Finance
Jessica Aldos (she/her)
Jessica Aldos (she/her)
Social Media Producer
Alexis Allison (she/her)
Alexis Allison (she/her)
Branded Content Manager & Producer
Hannah Armstrong (she/her)
Hannah Armstrong (she/her)
TikTok Content Creator
Nadia Ayoub (she/her)
Nadia Ayoub (she/her)
Partnerships Account Manager
Marcela Bakhshi (she/her)
Marcela Bakhshi (she/her)
TikTok Content Creator
Kendra Broddus (she/her)
Kendra Broddus (she/her)
Fact Checker, College Sports
Laurel Buchanan (she/her)
Laurel Buchanan (she/her)
Data Analyst – Growth, Operations & Revenue
Pardeep Cattry (she/her)
Pardeep Cattry (she/her)
Content Producer, Sports Business
Annie Chan (she/her)
Annie Chan (she/her)
Fact Checker and Newsletter Operations, Sports News
Adrianne Dean (she/her)
Adrianne Dean (she/her)
Regional Editor, Sports News
Briana Ekanem (she/her)
Briana Ekanem (she/her)
Content Operations, Sports News
Melissa Eratostene (she/her)
Melissa Eratostene (she/her)
Account Executive
Christie Gray
Christie Gray
Growth & Operations Intern
Lindsay Jost (she/her)
Lindsay Jost (she/her)
Editor, College Sports
Miki Kawano (she/her)
Miki Kawano (she/her)
Growth Marketing Associate
Katie Kehoe (she/her)
Katie Kehoe (she/her)
College Sports and Branded Content Producer
Danielle Lab (she/her)
Danielle Lab (she/her)
Developmental Editor & Content Producer, College Sports
Justine Jones (she/her)
Justine Jones (she/her)
Fact Checker, Sports News
Bonnie Lee (she/her)
Bonnie Lee (she/her)
Fact Checker, Sports Business
Laura Lozinski (she/her)
Laura Lozinski (she/her)
Canadian Writer, Sports News
Ruth Lenzen (she/her)
Ruth Lenzen (she/her)
Regional Writer, College Sports
Sam Mason (he/him)
Sam Mason (he/him)
Director of Technology
Jamie McCormick (she/her)
Jamie McCormick (she/her)
Branded Content Producer & Account Executive
Laura Pastore (she/her)
Laura Pastore (she/her)
Lead Editor, Sports News
Robyn Pearson (she/her)
Robyn Pearson (she/her)
Social Media Producer
Erin Miller (she/her)
Erin Miller (she/her)
Account Executive
Molly Potter (she/her)
Molly Potter (she/her)
Editor, Sports Business
Lisa Minutillo (she/her)
Lisa Minutillo (she/her)
Newsletter Operations, Sports Business & College Sports
Alessandra Puccio (she/her)
Alessandra Puccio (she/her)
Regional Writer, Sports News
Monica Schrock (they/them or she/her)
Monica Schrock (they/them or she/her)
Regional Writer, Sports News
Aarohi Sheth (they/them or she/her)
Aarohi Sheth (they/them or she/her)
Regional Editor, Sports News
Lauren Tuiskula (she/her)
Lauren Tuiskula (she/her)
Developmental Editor & Content Producer, Sports News
Olivia Yusuf (she/her)
Olivia Yusuf (she/her)
People & Operations Coordinator
Stephanie Rotz (she/her)
Stephanie Rotz (she/her)
The GIST of It Podcast Co-Host
Marga Sison (she/her)
Marga Sison (she/her)
Content Operations and Producer, Sports News

As seen in

30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media
Forbes
30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media
Fed up with the traditional sports media’s meager coverage of women’s athletics, college friends Jacie deHoop, Ellen Hyslop and Roslyn McLarty, all 27, started The Gist, a newsletter for women covering sports in Canada and the U.S.
Forbes
Flare
Front Office Sports
CBC
The Toronto Star