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About Us

Get to know us

The GIST is a women-founded and operated sports media brand that’s leveling the playing field in sports. Whether it’s a newsletter, podcast or social post, we’re all about providing a fresh and fun perspective on sports.

Our story

Launched across North America in 2019 by three college friends — Jacie deHoop, Ellen Hyslop and Roslyn McLarty — The GIST is all about changing the game in the male-dominated sports industry where less than 14% of journalists are women and less than 4% of coverage is on female athletes.

Three years later, our all-women, 20-person team works day in and day out to change those stats, providing equal coverage on men’s and women’s sports. 

What we do

Think of us as your witty, sports-obsessed best friend. We’re a multimedia destination that's made by and for sports fans who don’t fit (or maybe don’t want to fit) the traditional avid sports fan mold.

We entertain and inform our 700k+ audience with our free, 4x-weekly sports news newsletter, 3x-weekly women's sports biz newsletter, our highly popular podcast The GIST of It and our daily social media posts. And, if you catch us at the right time, you can also snag some coveted GIST merch.

Subscribe to our free, 4x-weekly sports news email and 3x-weekly sports biz newsletter
Listen to our podcast, The GIST of It
Follow us on socials — @thegistusa, @thegistca

So, what do you get?

The Team

Ellen Hyslop
Ellen Hyslop
Co-Founder, Head of Content
Jacie deHoop
Jacie deHoop
Co-Founder, Head of Revenue
Roslyn McLarty
Roslyn McLarty
Co-Founder, Head of Operations & Finance
Laura Pastore
Laura Pastore
Lead Content Editor
Lauren Tuiskula
Lauren Tuiskula
North American Writer/Regional Developmental Editor
Annie Chan
Annie Chan
Fact Checker and Newsletter Operations
Karissa Dzurik
Karissa Dzurik
Regional Content Contributor
Courtney Shin
Courtney Shin
Regional Content Contributor
Katie Kehoe
Katie Kehoe
Regional Editor
Adrianne Dean
Adrianne Dean
Regional Editor
Michelle Lindstrom
Michelle Lindstrom
Regional Editor
Jackie Gutierrez
Jackie Gutierrez
Regional Writer
Courtney Huck
Courtney Huck
Regional Content Contributor
Laura Lozinski
Laura Lozinski
Canadian Content Contributor
Briana Ekanem
Briana Ekanem
Content Operations
Molly Potter
Molly Potter
Regional Editor & Fact-Checker
Justine Jones
Justine Jones
Fact Checker
Lauren Helmbrecht
Lauren Helmbrecht
Ad Copywriter
Pardeep Cattry
Pardeep Cattry
Sports Business Content Manager
Danielle Lab
Danielle Lab
Sports Biz Editor & Fact-Checker
Lisa Minutillo
Lisa Minutillo
Sports Biz Newsletter Operations
Laurel Buchanan
Laurel Buchanan
Operations Associate
Sabrina Khan
Sabrina Khan
Operations & Partnerships Intern
Melanie Allan
Melanie Allan
Partnerships Associate
Melissa Eratostene
Melissa Eratostene
Partnerships Associate
Nadia Ayoub
Nadia Ayoub
Partnerships Account Manager
Miki Kawano
Miki Kawano
Growth Marketing Associate
Robyn Pearson
Robyn Pearson
Social Media Producer
Jessica Aldos
Jessica Aldos
Social Media Producer
Alexis Allison
Alexis Allison
Twitter Manager
Stephanie Rotz
Stephanie Rotz
Podcast Co-Host
Ellen Hyslop
Ellen Hyslop
Co-Founder, Head of Content

Hometown: Carlisle, ON

Favorite sport to play: Soccer, always! 

Favorite sport to watch: I love football, women’s soccer (yes, specifically women’s) and hockey

Favorite athlete: Christine Sinclair

Go-to snack: An apple

A fun fact about yourself: I was a chaser on my university’s varsity quidditch team and am low-key high-key obsessed with Harry Potter

Jacie deHoop
Jacie deHoop
Co-Founder, Head of Revenue

Hometown: Kingston, ON

Favorite sport to play: Tennis, baby! 

Favorite sport to watch: Love watching basketball 

Favorite athlete: Venus Williams 

Go-to snack: Almonds, preferably chocolate covered 

A fun fact about yourself: My go-to karaoke song is “Not Ready to Make Nice” by the Dixie Chicks

Roslyn McLarty
Roslyn McLarty
Co-Founder, Head of Operations & Finance

Hometown: Ottawa, ON

Favorite sport to play: Soccer

Favorite sport to watch: Basketball. Toronto Raptors ‘till I die. 

Favorite athlete: Serena Williams

Go-to snack: All the coffee (if that’s considered a snack?)

A fun fact about yourself: I make playlists for all my different moods, like a true Cancer

Laura Pastore
Laura Pastore
Lead Content Editor

Hometown: Vaughan, Ont.

Favorite sport to play: Curling. Shout out to the Royal Canadian Curling Club! 

Favorite sport to watch: Nothing beats a Saturday afternoon baseball game at the Rogers Centre. Basketball when I’m watching on TV. 

Favorite athlete: Clara Hughes.

Go-to snack: All the cheese. 

A fun-fact about yourself: I was captain of my highschool basketball team. I am 4'11". 

Lauren Tuiskula
Lauren Tuiskula
North American Writer/Regional Developmental Editor

Hometown: Cherry Valley, MA

Favorite sport to play: Softball 

Favorite sport to watch: Baseball and anything Boston #NewEnglandvsEverybody

Favorite athlete: Current: Chris Sale, Retired: Jess Mendoza

Go-to snack: Cheetos — has to be the crunchy kind!

A fun-fact about yourself: I have dual citizenship in the US and Finland. 

Annie Chan
Annie Chan
Fact Checker and Newsletter Operations

Hometown: Irvine, California

Favorite sport to play: Running, either with friends or with a good podcast 

Favorite sport to watch: Basketball (sweet assists are my jam) and artistic gymnastics

Favorite athlete: Kyla Ross aka Kyla Boss

Go-to snack: White cheddar popcorn

A fun-fact about yourself: I want to visit all 50 U.S. states someday — 17 more to go! 

Karissa Dzurik
Karissa Dzurik
Regional Content Contributor

Hometown: Lancaster, PA

Favorite sport to play: Beach volleyball

Favorite sport to watch: If it’s March or April, I’m picking college basketball. If it’s early December, college volleyball. The rest? I’ll take any football I can get. 

Favorite athlete: This changes on the reg, but currently Kelsey Robinson and Zion Williamson

Go-to snack: Apples with peanut butter

A fun-fact about yourself: I play the NYT daily mini crossword puzzle religiously and my PR is 12 seconds. 

Courtney Shin
Courtney Shin
Regional Content Contributor

Hometown: Cerritos, CA

Favorite sport to play: Running...very slowly

Favorite sport to watch: Soccer, football, fútbol — all of the above

Favorite athlete: N’Golo Kanté

Go-to snack: Takis Fuego forever

A fun-fact about yourself: I once wore clear glasses frames because I considered Jürgen Klopp my style inspiration. (Give me a parka, a baseball cap, some New Balance kicks and we’re basically twins.)

Katie Kehoe
Katie Kehoe
Regional Editor

Hometown: Gurnee, IL (near Chicago)

Favorite sport to play: Boxing — I was a captain of my college boxing team

Favorite sport to watch: Anything and everything Notre Dame 

Favorite athlete: Serena Williams, Patrick Kane, and Sue Bird (my cat, Birdie, is named after her)

Go-to snack: Orville Redenbacher’s Naturals popcorn — best microwave popcorn you’ll ever eat

A fun-fact about yourself: After Chicago won the Stanley Cup in 2015 (#dynasty), I went to the victory rally at Soldier Field, got overheated, and had to be carried out on a stretcher. When I got home that night, my parents (who didn’t know what happened) saw a clip of me being carried out on Chicago's 6 o’clock news. So I’m basically famous.  

Adrianne Dean
Adrianne Dean
Regional Editor

Hometown: Toms River, NJ

Favorite sport to play: Tennis

Favorite sport to watch: NCAA Football (Go ‘Canes!)

Favorite athlete: James Blake / Serena Williams / Simone Biles

Go-to snack: Lay’s Original Potato Chips, I can devour a family-sized bag no problem (but I try my darndest not to).

A fun-fact about yourself: I earned my black belt by the age of 16, after training for nearly 9 years. It was the best and most rewarding experience of my young life.

Michelle Lindstrom
Michelle Lindstrom
Regional Editor

Hometown: Sherwood Park, AB (Canada)

Favorite sport to play: running, baseball or volleyball

Favorite sport to watch: Anything live/in person but on TV, soccer or volleyball are my faves

Favorite athlete: Christine Sinclair or Serena Williams or Hayley Wickenheiser

Go-to snack: Chocolate covered blueberries...or anything chocolate

A fun-fact about yourself: I have a few careers under my belt: I’m a trained architectural technologist, journalist, editor, girl empowerment program creator/facilitator and AFLCA certified group fitness instructor.

Jackie Gutierrez
Jackie Gutierrez
Regional Writer

Hometown: Moreno Valley, CA

Favorite sport to play: Soccer

Favorite sport to watch: Also soccer, specifically, any team in the NWSL.

Favorite athlete: Ali Krieger

Go-to snack: Any type of sour candy.

A fun-fact about yourself: My real name was supposed to be Jacqueline, but when my mom had me, she forgot how she wanted to spell it and named me Jackie instead since it would be shortened to that anyway. Thanks, Mom.

Courtney Huck
Courtney Huck
Regional Content Contributor

Hometown: Decatur, Illinois

Favorite sport to play: Volleyball

Favorite sport to watch: Volleyball, specifically indoor women’s.

Favorite athlete: Kerri Walsh Jennings

Go-to snack: Reeses’ (but really anything that combines chocolate and peanut butter!)

A fun-fact about yourself: I lack absolutely any kind of dance rhythm, but I can continue hula-hooping until I get too tired to keep going.

Laura Lozinski
Laura Lozinski
Canadian Content Contributor
Briana Ekanem
Briana Ekanem
Content Operations

Hometown: Columbus, Ohio

Favorite sport to play: Basketball (beach volleyball is a very close second)

Favorite sport to watch: College basketball (go Hoosiers!), football at any level

Favorite athlete: I’m an Ohio girl, gotta root for my boy LeBron! Skylar Diggins is also one of my heroes. 

Go-to snack: Nutella….just give me a spoon! (don’t judge)

A fun-fact about yourself: I’m currently living in Berlin, Germany and can speak a small bit of Deutsch but it’s very much a work in progress.

Molly Potter
Molly Potter
Regional Editor & Fact-Checker

Hometown: Portland, OR

Favorite sport to play: Soccer. 

Favorite sport to watch: It’s a big tie between soccer, basketball and college football. 

Favorite athlete: Tobin Heath (her footwork is next level!)

Go-to snack: A bowl of pretzels mixed with chocolate chips.

A fun-fact about yourself: I’ve always wanted to live in a lighthouse. 

Justine Jones
Justine Jones
Fact Checker

Hometown: Newmarket, ON

Favorite sport to play: I really dig volleyball, played as a libero on the varsity team in university

Favorite sport to watch: Basketball, forever campaigning for Toronto to get a WNBA team

Favorite athlete: Simone Biles and Steph Curry

Go-to snack: Love me some chocolate covered almonds

A fun-fact about yourself: I went to my first Raptors game at four months old and was also there to witness Kawhi’s shot, we the Champs baby!

Lauren Helmbrecht
Lauren Helmbrecht
Ad Copywriter

Hometown: Spokane, WA

Favorite sport to play: Running, only because jumping rope isn’t a sport!

Favorite sport to watch: Football (go Seahawks) and futbol (USWNT all the way).

Favorite athlete: Bobby Wagner

Go-to snack: Sour Cream & Onion Pringles

A fun-fact about yourself: I used to have a British accent.

Pardeep Cattry
Pardeep Cattry
Sports Business Content Manager

Hometown: New York, NY

Favorite sport to play: Tennis

Favorite sport to watch: Soccer

Favorite athlete: Serena and Venus Williams

Go-to snack: Anything with chocolate

A fun-fact about yourself: I taught myself how to turn off my sense of smell.

Danielle Lab
Danielle Lab
Sports Biz Editor & Fact-Checker

Hometown: Bowling Green, OH

Favorite sport to play: Softball/baseball

Favorite sport to watch: Soccer, softball/baseball and all college sports (Spartans Will!)

Favorite athlete: Current: Crystal Dunn, Sue Bird
       Retired: Lisa Fernandez, Mia Hamm

Go-to snack: Jeni’s ice cream or Trader Joe’s chocolate-covered PB pretzels. Or one topped with the other!

A fun-fact about yourself: I bungee-jumped 150 meters (the world’s highest bungee at the time) from a parasail, backwards, into shark-filled waters. 100% would recommend.

Lisa Minutillo
Lisa Minutillo
Sports Biz Newsletter Operations

Hometown: Brantford, Canada

Favorite sport to play: Basketball and golf. I like shooting threes and driving the golf ball into hazards.

Favorite sport to watch: Some Sunday afternoon NBA action sandwiched between a Formula One race and Sunday Night Football. It doesn’t happen often, but when it does *chef’s kiss*

Favorite athlete: Serena Williams, Lewis Hamilton and Tom Brady aka the GOATs

Go-to snack: Stale sour keys — terrible for the permanent retainer, good for the soul.

A fun-fact about yourself: Outside of my childhood home where I lived for 18 years, I haven’t lived in one house/apartment for more than a year. I’m very adept at living out of a suitcase; I’ve traveled to 22 countries and lived in three.

Laurel Buchanan
Laurel Buchanan
Operations Associate

Hometown: Waterloo, ON

Favorite sport to play: Volleyball

Favorite sport to watch: Basketball

Favorite athlete: Eluid Kipchoge

Go-to snack: Anything with peanut butter on it

A fun-fact about yourself: I never learned how to tie my shoes properly, I still do the two bunny ears method

Sabrina Khan
Sabrina Khan
Operations & Partnerships Intern

Hometown: Oakville, ON

Favorite sport to play: Running or kayaking

Favorite sport to watch: Hockey or F1

Favorite athlete: Tuukka Rask, David Pastrnak, Marie-Philip Poulin

Go-to snack: All-Dressed Ruffles >>>

A fun-fact about yourself: I spent part of my childhood living in England!

Melanie Allan
Melanie Allan
Partnerships Associate

Hometown: Montreal, Canada

Favorite sport to play: Basketball & Golf 

Favorite sport to watch: Hockey & UMich Sports - Go Blue!

Favorite athlete: Clara Hughes 

Go-to snack: A Montreal Bagel (and yes Montreal specifically) 

A fun-fact about yourself: I’m the world’s Best Worst Karaoke singer.  

Melissa Eratostene
Melissa Eratostene
Partnerships Associate

Hometown: Toronto, ON

Favorite sport to play: Figure Skating

Favorite sport to watch: Baseball and Hockey

Favorite athlete: Tessa Virtue

Go-to snack: Movie theatre popcorn or Reese’s

A fun-fact about yourself: One of my goals is to travel to every MLB stadium to watch a game! 

Nadia Ayoub
Nadia Ayoub
Partnerships Account Manager

Hometown: Ottawa, ON

Favorite sport to play: Soccer - I miss being out on the field!!

Favorite sport to watch: Hockey - my first birthday consisted of me being wheeled out to the Ottawa Senators Theme Song.

Favorite athlete: Tessa Virtue - She is such an inspiration.

Go-to snack: Can never go wrong with a solid fruit salad.

A fun-fact about yourself: I’ve been to over 60 concerts in my lifetime. Absolutely buzzing to get back in the stands.

Miki Kawano
Miki Kawano
Growth Marketing Associate

Hometown: Banff, AB

Favorite sport to play: Really hard to pick but spikeball & skiing atm. Also is flirting a sport? Is hot tubbing for 3 hours a sport? 1000%

Favorite sport to watch: Freeride/big mountain skiing

Favorite athlete: Katie Burrell (professional leisure athlete)

Go-to snack: Fake nachos aka saltine crackers with melted cheese and salsa. Sounds kinda gross but it slaps

A fun-fact about yourself: I own two pairs of roller blades and one pair of heelys because wheels on your feet = fast and fast = fun

Robyn Pearson
Robyn Pearson
Social Media Producer

Hometown: Toronto, ON

Favorite sport to play: Basketball or beach volleyball down by the pier! 

Favorite sport to watch: The W baby! Or anything basketball, NBA, college, you name it. 

Favorite athlete: Diana Turasi, Sue Bird or Tim Duncan, like, I could name at least 11 more.

Go-to snack: Gotta say I’m a big chips or popcorn kinda gal. Especially homemade popcorn with fun toppings! 

A fun-fact about yourself: I’ve traveled to 6 of the 7 continents -  next up: Antarctica! 

Jessica Aldos
Jessica Aldos
Social Media Producer

Hometown: Montreal, QC

Favorite sport to play: Basketball

Favorite sport to watch: Basketball (ball is life) and hockey (Go Habs Go)!

Favorite athlete: Kevin Durant, Carey Price and Scottie Barnes

Go-to snack: Double-layered movie theatre popcorn – I’ll go to the movies just to pick some up

A fun-fact about yourself: I can name all 50 American states in alphabetical order. I’m Canadian.

Alexis Allison
Alexis Allison
Twitter Manager

Hometown: Trenton, Ont.

Favorite sport to play: Hockey! But also give me a frisbee and a nice park day and I’m set

Favorite sport to watch: Football, love the short season and full Sunday lineups

Favourite athlete: Current: Bianca Andreescu. Retired: Tie Domi. Don’t @ me

Go-to snack: Toast? I like toast a lot. Bread not as much though.

A fun fact about yourself: When I was young (real young) my dream job was being a garbage-woman because I wanted to hang off the back of the truck as it drove around.

Stephanie Rotz
Stephanie Rotz
Podcast Co-Host

Hometown: Toronto, Ontario

Favorite sport to play: Hockey

Favorite sport to watch: Women’s hockey Canada vs USA 😈  or WNBA

Favorite athlete: Current: Marie-Philip Poulin, Retired: Hayley Wickenheiser

Go-to snack: Popcorn with ketchup seasoning 

A fun-fact about yourself: I dress up as a different Britney Spears every Halloween 

Our Story

It all started on a Thursday night in February 2017 when co-founders, Ellen Hyslop, Jacie deHoop and Roslyn McLarty, were catching up over dinner and wine (because, of course). The three had been friends since college, and at the time were working in finance in Toronto.

Ellen, an avid sports fan, could barely contain her excitement over the Toronto Maple Leafs’ big win the night before. She explained to Roslyn and Jacie that the Leafs’ win meant they were headed to the playoffs. In 2017, this was a BFD: the team hadn’t made the playoffs in four years and most people thought the team would be in serious rebuild mode for a few more years. 

Ellen’s passion was contagious and her storytelling had a conversational and millennial voice that felt like a breath of fresh air in today’s typical (read: primarily male) sports culture, and it left Roslyn and Jacie wanting to know more — something they didn’t normally feel when hearing about sports from traditional outlets. 

Roslyn and Jacie weren’t exactly avid sports fans. While they played competitive sports growing up, it didn’t translate to fandom. It’s difficult to pinpoint why, but it just never felt like it was something for them. 

So the team did a bit of digging to find out why so many women feel like sports just isn’t for them. And while it’s no secret that the world of professional sports is male-dominated, the numbers are pretty alarming: 

It became clear that sports content is created for the avid male fan. And this lack of gender diversity manifests itself in many ways. 

It’s not that Roslyn and Jacie weren’t interested in knowing more or being part of the sports community — they would feel the city’s energy and want to join in on the fun when their teams were in the playoffs — but staying up to date on sports felt like a ton of work...and not that much fun. The traditional sports media outlets give a lot of info and assume you already know the backstory to it all. 

As an avid female fan, Ellen found her knowledge and fandom constantly being challenged (rolls eyes), and, unlike her male counterparts, she wasn’t automatically invited to be part of the brackets and pools.

And this is really too bad because sports really are an incredible social connector in our society. They have a unique ability to unite people, regardless of age, gender, race, religion, socio-economic class — you name it. How often do you hear, “You watch the game last night?”

So, they decided to do something about it.