The GIST is a fan-first sports media brand that's shaking up the male-dominated sports industry. We want to reinvent the dialogue around sports by providing equal coverage to women's and men's sports. Whether you catch our newsletter, podcast, or social posts — our fun, digestible content is for all types of fans.
Who we are
We don’t just keep pace, we’re ahead of the game. Fan-first content goes beyond the highlights, addressing new subjects and perspectives that have often been ignored. We’re looking at the sports landscape through a wider lens that acknowledges its full cultural impact.
Our community is what drives us. GISTers are not just sports fans, they’re here for what sports can be — an inclusive and empowering community made for everyone. Aligned with our mission, they’re looking for progress, and that’s what we never stop striving for.
We keep our content straightforward and digestible. Not every topic in sports is light (looking at you, pay equity!), but speaking fan-to-fan means we're succinct and accessible, which is what our GISTers love most about us.
Launched in 2019 by three college friends — Jacie deHoop, Ellen Hyslop and Roslyn McLarty — The GIST is all about changing the game in the male-dominated sports industry where less than 15% of journalists are women and less than 5% of coverage is on female athletes and non-binary folks. Our 40-person team works day in and day out to change those stats.
What we do
Think of us as your witty, sports-obsessed best friend. We’re a multimedia destination that's made by and for sports fans who don’t fit (or maybe don’t want to fit) the traditional avid sports fan mold. We connect with our growing community of 1 million GISTers through our:
Newsletters
- Get "the gist" of what's going on in the sports world in less than 5 minutes every Monday, Wednesday, Friday and Sunday morning in our localized 4x-weekly sports newsletter.
- Interested in the business of women's sports? Try our 3x-weekly sports biz newsletter.
- Big college sports fan? Our 3x-weekly college sports newsletter has you covered.
Podcast, The GIST of It
- Twice a week hosts Ellen Hyslop and Stephanie Rotz discuss current sports topics and how they intersect with pop culture and social issues, covering everything from season previews to calling out the sexist BS we see in sports daily. Expect a hilarious yet informative conversation with a refreshing female perspective on the world of sports.
Job Board
- We're helping women & non-binary folks find work in sports with our job board. All companies and roles are vetted by us, so you can trust that only the best organizations and opportunities will make the cut.
Daily social media
- Follow us on TikTok (@thegistsports), Instagram (@thegistusa, @thegistca) and Twitter (@thegistusa, @thegistca), to stay informed and entertained on the regular.
So, what do you get?
The Team

Ellen Hyslop (she/her)
Co-Founder, Head of Content

Jacie deHoop (she/her)
Co-Founder, Head of Revenue

Roslyn McLarty (she/her)
Co-Founder, Head of Growth, Operations & Finance
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Jessica Aldos (she/her)
Social Media Producer

Alexis Allison (she/her)
Branded Content Manager & Producer

Hannah Armstrong (she/her)
TikTok Content Creator

Nadia Ayoub (she/her)
Partnerships Account Manager

Marcela Bakhshi (she/her)
TikTok Content Creator

Kendra Broddus (she/her)
Fact Checker, College Sports

Laurel Buchanan (she/her)
Data Analyst – Growth, Operations & Revenue
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Pardeep Cattry (she/her)
Content Producer, Sports Business

Annie Chan (she/her)
Fact Checker and Newsletter Operations, Sports News

Adrianne Dean (she/her)
Regional Editor, Sports News

Briana Ekanem (she/her)
Content Operations, Sports News

Melissa Eratostene (she/her)
Account Executive

Christie Gray
Growth & Operations Intern

Lindsay Jost (she/her)
Editor, College Sports
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Miki Kawano (she/her)
Growth Marketing Associate

Katie Kehoe (she/her)
College Sports and Branded Content Producer
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Danielle Lab (she/her)
Developmental Editor & Content Producer, College Sports

Justine Jones (she/her)
Fact Checker, Sports News

Bonnie Lee (she/her)
Fact Checker, Sports Business
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Laura Lozinski (she/her)
Canadian Writer, Sports News

Ruth Lenzen (she/her)
Regional Writer, College Sports

Sam Mason (he/him)
Director of Technology

Jamie McCormick (she/her)
Branded Content Producer & Account Executive

Laura Pastore (she/her)
Lead Editor, Sports News

Robyn Pearson (she/her)
Social Media Producer

Erin Miller (she/her)
Account Executive

Molly Potter (she/her)
Editor, Sports Business

Lisa Minutillo (she/her)
Newsletter Operations, Sports Business & College Sports

Alessandra Puccio (she/her)
Regional Writer, Sports News

Monica Schrock (they/them or she/her)
Regional Writer, Sports News

Aarohi Sheth (they/them or she/her)
Regional Editor, Sports News

Lauren Tuiskula (she/her)
Developmental Editor & Content Producer, Sports News

Olivia Yusuf (she/her)
People & Operations Coordinator

Stephanie Rotz (she/her)
The GIST of It Podcast Co-Host

Marga Sison (she/her)
Content Operations and Producer, Sports News
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