MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Breaking down baseball’s biggest plot twist: The ABS Challenge SystemBreaking down baseball’s biggest plot twist: The ABS Challenge System
Breaking down baseball’s biggest plot twist: The ABS Challenge System
March 25, 2026
This year’s campaign features an intriguing plot twist: The introduction of the Automated Ball-Strike (ABS) challenge system, which will allow players — specifically the batter, the pitcher, and the catcher — to challenge an umpire’s ball or strike call. From how it works to the unexpected fallout , here’s everything you need to know.
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 A brilliant money move: Diana Taurasi explores the athlete-to-owner pipeline A brilliant money move: Diana Taurasi explores the athlete-to-owner pipeline

Over the weekend, WNBA legend Diana Taurasi’s jersey was officially retired by the Phoenix Mercury — but her legacy in the desert is far from over: She told ESPN that she hopes to join the Mercury’s ownership group in the near future. Investing in a sports team is so hot right now. On today’s episode, The GIST of It co-hosts Steph Rotz and Alessandra Puccio explore why it’s all the rage in a rapidly changing world.

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