
Sports Business
MLB’s strategy to attract women? Go with the (Aunt) Flow
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May 23, 2026
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow.
This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
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Ep #590Alex Ovechkin’s concerning relationship with Vladimir Putin
September 17, 2026

Today is Washington Capitals captain Alex Ovechkin’s 41st birthday. It’s also the first day of training camp ahead of his 22nd and perhaps final season in the NHL, which should be cause for celebration as one of the league’s all-time greats. However, on today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz detail Ovi’s relationship with Russian president Vladimir Putin, inspired by the hockey player's recent ad endorsing Putin’s party ahead of parliamentary elections.




















