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Teeing off on the lucrative growth of women’s golf

Teeing off on the lucrative growth of women’s golf

Sports Business

Teeing off on the lucrative growth of women’s golf

The prize pool for this weekend’s KPMG Women’s PGA Championship is an astounding $13M, the largest purse in women’s golf history. As the players, ahem, swing into action this morning, let’s tee off on the lucrative growth of the women's game.

World No. 2 Rory McIlroy wins second consecutive Masters

World No. 2 Rory McIlroy wins second consecutive Masters

World No. 2 Rory McIlroy wins second consecutive Masters

World No. 2 Rory McIlroy has cemented his legacy among golf’s greats, winning his second consecutive Masters yesterday. McIlroy’s victory wasn’t straightforward, but was decidedly human — par for the course for the Northern Irishman — complete with both brilliant strokes and bonehead swings. Truly a tradition unlike any other.

Everything you need to know about the 90th Masters Tournament

Everything you need to know about the 90th Masters Tournament

Everything you need to know about the 90th Masters Tournament

The first of the PGA’s four majors, the Masters Tournament is typically held during the first full week of April. Unlike other majors, which are held at different courses every year, the Augusta National Golf Club in Augusta, Georgia, is the permanent home of the Masters and has been since the tournament’s inception in 1934.

Everything you need to know about the LPGA’s 76th season

Everything you need to know about the LPGA’s 76th season

Everything you need to know about the LPGA’s 76th season

The fairways are trimmed, and the greens are rolled — golf’s best are ready for the Hilton Grand Vacations (HGV) Tournament of Champions, the LPGA’s first event of the season. Let’s spill the tee before the Tour’s 76th edition begins tomorrow.

January 28, 2026

TGL announces WTGL in partnership with LPGA as women’s golf attracts young, tech-savvy audience

TGL announces WTGL in partnership with LPGA as women’s golf attracts young, tech-savvy audience

TGL announces WTGL in partnership with LPGA as women’s golf attracts young, tech-savvy audience

After months of consideration, Tomorrow Golf League (TGL) is teaming up with the LPGA to launch the WTGL, a virtual offseason golf league featuring LPGA athletes. When announcing the league on ESPN’s SportsCenter, LPGA star Lexi Thompson said WTGL “brings in a whole different fan base” than traditional golf does.

January 08, 2026

Everything you need to know about the 2025 Ryder Cup

Everything you need to know about the 2025 Ryder Cup

Everything you need to know about the 2025 Ryder Cup

Grab your clubs because the fan-favorite Ryder Cup tees off today, a biennial three-day tournament featuring 12 of the best American men’s golfers against Europe’s top 12. Unlike most golf competitions, this one is a team sport, making it a uniquely electric event both players and fans have circled on their calendars months in advance.

September 26, 2025

Canadian Brooke Henderson wins second CPKC Women’s Open title

Canadian Brooke Henderson wins second CPKC Women’s Open title

Canadian Brooke Henderson wins second CPKC Women’s Open title

Canadians have been dominating the sports world all year long, and another name joined the fun yesterday: world No. 58 Brooke Henderson. The pride of Smith Falls, Ontario, came out on top at the CPKC Women’s Open in Mississauga, claiming her second national title. Eh-mazing.

August 25, 2025

Miyū Yamashita secures first major title at AIG Women's Open

Miyū Yamashita secures first major title at AIG Women's Open

Sports News

Miyū Yamashita secures first major title at AIG Women's Open

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August 04, 2025

The AIG Women’s Open grand finale drew a record-setting crowd in Wales, and while the U.K.’s very own Charley Hull made a run for the title, it was Japan’s Miyū Yamashita who took home the last major of the women’s golf season yesterday.

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The GIST of It Podcast

Normalizing motherhood in sport

June 25, 2026

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Normalizing motherhood in sport

Normalizing motherhood in sport

We’re celebrating for all the right reasons today. Blayre Turnbull of the Toronto Sceptres is pregnant, marking the first PWHL player going through pregnancy in the league’s three-year history. It felt like as good a time as any to explore what the PWHL’s maternity policy is and how it stacks up to the rest of the pro women’s sports landscape.

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Everything you need to know about the LPGA’s fifth and final major

Everything you need to know about the LPGA’s fifth and final major

Everything you need to know about the LPGA’s fifth and final major

The AIG Women's Open heads to Wales for stunning scenery and top-tier golf.

Everything you need to know about the LPGA’s fourth major

Everything you need to know about the LPGA’s fourth major

Everything you need to know about the LPGA’s fourth major

It’s time to par-tee, or should we say faire la fête, because the world’s best golfers are swinging into the Amundi Evian Championship — the fourth major of the year — from the stunning French Alps. Here’s everything you need to know before the 31st edition begins tomorrow.

Australian Minjee Lee wins KPMG Women’s PGA Championship, becomes 16th different event winner in 2025

Australian Minjee Lee wins KPMG Women’s PGA Championship, becomes 16th different event winner in 2025

Australian Minjee Lee wins KPMG Women’s PGA Championship, becomes 16th different event winner in 2025

Putters were broken, and patience was tested at this weekend’s KPMG Women’s PGA Championship, the third major of five on the LPGA calendar — but none of that fazed World No. 24 Minjee Lee: The Australian cruised through the competition to win her third career major.

World No. 1 Scottie Scheffler is the favorite heading into the U.S. Open

World No. 1 Scottie Scheffler is the favorite heading into the U.S. Open

World No. 1 Scottie Scheffler is the favorite heading into the U.S. Open

The 125th U.S. Open — the third PGA Tour major of the year — begins at Pittsburgh’s notoriously difficult Oakmont Country Club tomorrow, teeing up a tremendous test for the best golfers in the game. Before the fellas hit the fairway, here are the top storylines to watch.

World No. 1 Nelly Korda swings to end winless streak at U.S. Women’s Open

World No. 1 Nelly Korda swings to end winless streak at U.S. Women’s Open

World No. 1 Nelly Korda swings to end winless streak at U.S. Women’s Open

The U.S. Women’s Open — the second LPGA major of the season — is underway from Wisconsin’s gorgeous and notoriously challenging Erin Hills amid palpable buzz surrounding women’s golf. Excitement’s in the air — here’s what you need to know as the gals tear up the tee boxes.

Rory McIlroy plays perfect playoff hole to win elusive green jacket at the 89th Masters

Rory McIlroy plays perfect playoff hole to win elusive green jacket at the 89th Masters

Rory McIlroy plays perfect playoff hole to win elusive green jacket at the 89th Masters

Emotional, thrilling, and historic — yesterday was Rory McIlroy’s ultimate masterpiece. As you read, the Irishman beat England’s Justin Rose in dramatic fashion, draining a birdie putt on the first playoff hole to win his first-ever green jacket at the 89th Masters.

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