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The GIST
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More sponsorship deals for the LPGA
Sports Business
More sponsorship deals for the LPGA
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According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.
July 07, 2023
Callaway and KPMG increase financial support at PGA Women's Championship
Callaway and KPMG increase financial support at PGA Women's Championship
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Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.
June 23, 2023
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
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After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.
June 16, 2023
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
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Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.
June 09, 2023
Delta Air Lines signs deals with four golf athletes
Delta Air Lines signs deals with four golf athletes
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The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.
June 02, 2023
LIV CEO suggests a women's equivalent tour
LIV CEO suggests a women's equivalent tour
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While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.
April 24, 2023
LPGA announced agreement with Legends experiential services agency
Sports Business
LPGA announced agreement with Legends experiential services agency
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April 19, 2023
On Monday, the golf tour announced an agreement with experiential services agency Legends to level up its business output through onsite experiences and partnership strategy.
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Ep #305: A conversation with LPGA stars Nelly Korda, Stacy Lewis, and Lilia Vu before the Solheim Cup
The GIST of It Podcast
Ep #305

Ep #305: A conversation with LPGA stars Nelly Korda, Stacy Lewis, and Lilia Vu before the Solheim Cup

September 21, 2023

Fore!

We have an extra special treat on today’s episode of The GIST of It — a conversation with a trio of Team USA’s best golfers: world No. 2 Lilia Vu, world No. 3 Nelly Korda, and the squad’s Solheim Cup captain, Stacy Lewis. Our producer Dee Lab sat down with the gals to discuss all the deets on the Solheim Cup, one of golf’s most anticipated tourneys.

They’ll chat through the state of women’s golf, what makes the Solheim Cup so unique, how they’re preparing, and what it means to tee it up for Team USA. Happy listening!


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NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
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This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.
March 29, 2023
LPGA and PGA golfers will hit the links together in 2023
LPGA and PGA golfers will hit the links together in 2023
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After reports of a collab surfaced last year, the women’s and men’s golf tours announced the Grant Thornton Invitational on Wednesday
February 24, 2023
LPGA: In the pipeline
LPGA: In the pipeline
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The Epson Tour announced yesterday that players will compete for a total of $4.9 million over 22 events in 2023, the largest-ever kitty in the LPGA qualification tour’s 43-year history.
January 06, 2023
LPGA and PGA to create a mixed team event starting in 2023
LPGA and PGA to create a mixed team event starting in 2023
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According to a Monday report, the QBE Shootout will become a mixed team event starting next year, an initial step towards the PGA’s longstanding aim to organize more competitions featuring the best female and male golfers.
December 07, 2022
LPGA to award $101.4 million in prize money throughout 2023
LPGA to award $101.4 million in prize money throughout 2023
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On Friday, the LGPA golf tour announced that players will be awarded $101.4 million in prize money across 33 tournaments in 2023, its largest kitty to date.
November 21, 2022
LPGA announced a strategic deal with technology services agency Next League
LPGA announced a strategic deal with technology services agency Next League
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Yesterday, the golf association announced a strategic deal with technology services agency Next League, which will involve consulting on business practices and embracing tech.
October 19, 2022
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