
Sports Business
The 2023 Women's College World Series reaches new viewership highs
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June 12, 2023
The NCAA softball competition reached new viewership highs when Oklahoma scored its third consecutive championship on Thursday, strengthening the tournament’s business bonafides along the way.
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There’s been a major shakeup in Formula 1.
Yesterday, Red Bull team principal Christian Horner was fired after 20 years with the team, sending shockwaves throughout the F1 community. On today’s episode of The GIST of It, F1 girlies and co-hosts Ellen Hyslop and Steph Rotz dig into the curious timing of Horner’s sacking, digging into how Red Bull’s lackluster performance — not previous misconduct allegations — sealed Horner’s fate. Vroom vroom.