🏒 Ice cold
PWHL lands three key partnerships as U.S. companies increase sponsorship in league
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The PWHL just keeps winning. This week, the women’s hockey league signed the Women’s Sports Network (WSN) as its first U.S. national broadcast partner and brought on two financial services companies — Bread Financial and Discover.
February 16, 2024
🏒 Lookin’ at the truth
PWHL showcase draws a record 16.4K crowd at NHL All-Star Weekend
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The stars were out last Thursday during NHL All-Star Weekend, but Justin Bieber wasn’t the only one to steal the show. PWHL players shone in a 3-on-3 showcase in front of 16.4K fans at Toronto’s Scotiabank Arena, marking the first complete official event for women’s hockey at All-Star Weekend.
February 05, 2024
🍺 Worth a shot
Woody Creek Distillers is the first premier U.S. partner of the PWHL
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With the move, the Colorado distillery follows a trend of alcoholic beverage companies investing extensively in women’s sports.
January 10, 2024
🏒 Pucking up steam
Highlights of the inaugural PWHL season so far
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It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.
January 08, 2024
The PWHL is the first pro North American women's sports league with a CBA in place before its inaugural game
The PWHL is the first pro North American women's sports league with a CBA in place before its inaugural game
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This milestone marks a crucial culture change for women's sports and should have positive reverberations across the new league.
September 13, 2023
PHF in talks with investor groups to buy existing or potential expansion teams
PHF in talks with investor groups to buy existing or potential expansion teams
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Per a Wednesday report, the PHF is in talks with five investor groups to buy existing or potential expansion teams in an effort to change its current ownership structure.
April 07, 2023
The PWHPA is flying south for the winter
The PWHPA is flying south for the winter
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January 11, 2023
On Monday, the women’s hockey union teamed up with the NHL’s Tampa Bay Lightning for an upcoming PWHPA Dream Gap Tour event, marking the latest collab between North American women’s and men’s hockey organizations.
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 An Athletes Unlimited and Formula One preview
Ep #344

An Athletes Unlimited and Formula One preview

February 29, 2024

Hey there!

Today’s episode of The GIST of It is a season preview doubleheader, with co-hosts Ellen Hyslop and Steph Rotz breaking down the need-to-know storylines from the upcoming Athletes Unlimited Pro Basketball and Formula 1 campaigns.

First, the gals dive into the wild world of Athletes Unlimited, a unique pro sports league that operates under a fantasy-style system, crowning an individual champion at the end of each short season. Will your favorite WNBA superstar win it all this year?

And start your engines because part two is all about F1, the high-intensity, elite racing league loved by celebs and GISTers alike. And with just as much drama off the track as on it, this season is a must-watch, whether or not you’ve binged all six seasons of Drive to Survive.

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The PHF announced plans to double its salary cap ($750K to $1.5 million) for the 2023–24 season
The PHF announced plans to double its salary cap ($750K to $1.5 million) for the 2023–24 season
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The PHF announced plans to double its salary cap for the 2023–24 season on Wednesday, and didn’t stop there, announcing a splashy All-Star weekend yesterday — two major steps towards luring top talent from the PWHPA and solidifying itself as a power player in the budding women’s hockey space.
December 16, 2022
EA Sports introduced women's national teams in NHL 23
EA Sports introduced women's national teams in NHL 23
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EA Sports introduced women’s national teams in the newly-released NHL 23, continuing the growing inclusion of women’s sports in video games.
October 17, 2022
PHF: Partners in strategic development
PHF: Partners in strategic development
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The GIST: The PHF (formerly NWHL) is on a power play. The women’s hockey league announced a strategic development partnership with marketing agency Octagon on Tuesday, and the parties have a wide range of plans.
March 16, 2022