![🧢 Merch party](https://cdn.sanity.io/images/rdxk7lfa/production/5b218a14ab599b50cbf4bac489bf2039cf18e3a6-8501x5667.jpg?w=1200&h=800&auto=format)
Sports Business
Klarna, Sports Innovation Lab, Togethxr, and Ali Krieger team up to close gender gap in sports merch
June 28, 2024
The gender gap in sports viewership and valuations may be closing, but there’s one area of the women’s sports ecosystem where supply is far behind demand: merchandise. On Wednesday, payment network Klarna and fan intelligence company Sports Innovation Lab (SIL) estimated the value of the women’s sports merch market at $4B.
Read Full Story![Gender parity at the Paris Olympics](https://cdn.sanity.io/images/rdxk7lfa/production/0d2fc983d85363027610e617a095882e00e603ad-634x415.jpg?w=634&h=415&auto=format)
The Paris Olympics are almost here!
In a very special episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive into gender parity at the Olympics, sponsored by our pals at Canadian Tire. Since 1900 when women first competed at the Olympics to 2024, there’s been enormous progress in terms of gender equity at the Games — and the Paris Olympics will be the most equitable ever.
In addition to discussing the history of women at the Olympics, this episode features two insightful conversations with Kim Saunders of Canadian Tire and Julia Wilkinson, a former Team Canada Olympic swimmer, who have both seen the growth of women’s sports firsthand from a business and athlete perspective. Trust us — you don’t want to miss this.