Sports Business | The GIST

AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

July 11, 2025

SponsorUnited reveals June’s most popular brands based on marketing campaign buzz

Last week, sports sponsorship data insights platform SponsorUnited revealed the 30 most-searched sponsors on its platform for June. The platform’s search data indicated which brands were most buzzworthy last month, with each employing different marketing strategies to make waves with sports fans.

July 07, 2025

3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

June 30, 2025

Sundial Media and Technology Group inks unique partnership with Grand Slam Track

Sundial Media and Technology Group (SMTG) — the media and live events company behind Essence, Afropunk, and Refinery29 — finalized a unique partnership with Grand Slam Track (GST), a new track and field competition that kicked off this year. SMTG will facilitate media coverage of GST in addition to improving track day experiences for fans.

June 23, 2025

Tubi secures rights to new Naomi Osaka project as streamers develop more women’s sports content

As interest in women’s sports grows, so does the enthusiasm for content surrounding the women’s game. After seeing Netflix benefit from cult faves Drive to Survive and Full Swing, documentaries that converted new fans to F1 and golf, fellow streamers are considering how to leverage storytelling to win over young, more casual sports fans.

June 18, 2025

Investing in women athletes could be a game-changer for brands

Unlike the limit, the perfect women’s sports brand marketing strategy does exist — at least according to Parity, who released its latest research report yesterday about the business of women’s sports.

June 13, 2025

Final approval of House v. NCAA settlement agreement will reshape college sports

Last Friday, the $2.8B lawsuit settlement that will remake the business of college sports, House v. NCAA, was officially approved. This will usher in a new era where athletic departments can share up to about $20.5M of revenue per year directly with student-athletes via name, image, and likeness (NIL) deals.

June 09, 2025

Sports Business

SponsorUnited shares insights on WNBA and NWSL sponsorship revenue

June 06, 2025

This week, data insights platform SponsorUnited (SU) shared new intel with The GIST about revenue generation in the WNBA and NWSL. After comparing revenue and existing deals, the findings illustrate the leagues’ immense YoY growth while still underlining the remaining gap when compared to men’s sports.

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The GIST of It Podcast

Ep #476

Don’t sleep on Sweden: A Women’s Euro quarter-final preview

July 15, 2025

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Don’t sleep on Sweden: A Women’s Euro quarter-final preview

It’s the final countdown.

The group stage of the Women’s Euro is done and dusted, leaving eight teams to compete in this week’s knockout round. On this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on two teams, No. 6 Sweden and No. 10 France, that could finally turn their respective country’s luck around and hoist the trophy. Is this the year a bridesmaid finally becomes a bride?