The GIST

The GIST and Parity announce groundbreaking partnership for athlete-driven content

Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

April 26, 2024

TikTok bill has implications for athletes and partnerships in the women’s sports space

On Wednesday, President Joe Biden signed a controversial bill that mandates TikTok parent ByteDance either sell its ownership stake in the social media platform or face a ban in the U.S. If TikTok is banned, the move could devastate the economy built around the platform and have unique implications for women’s sports.

April 26, 2024

Ally reaffirms unique NWSLPA partnership in multiyear extension through 2027

Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.

April 24, 2024

New data on Canadian women’s sports fans provides valuable insights for U.S. expansion

Canadian Women & Sport released its latest data on Canadian fans today: “It’s Time: Unlocking the Power of Pro Women’s Sports Fans.” While the initial “It’s Time” report in 2023 mapped out the Canadian landscape for women’s sports development, this edition presents insight into the unique attributes of women’s sports fans in Canada.

April 22, 2024

WNBA, NWSL seeing boosts in merch sales and product development

The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.

April 19, 2024

World Athletics becomes first international governing body to pay Olympic athletes

On Wednesday, international track and field governing body World Athletics announced it will award $50K to each event winner at the Paris 2024 Olympic Games, becoming the first international governing body to do so. This will uplift athletics medalists who, until now, have been classified as amateurs and had to forfeit compensation opportunities.

April 12, 2024

Google Trends releases data for searches related to women’s sports in March

March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.

April 03, 2024

Sports Business

Caitlin Clark expected to influence the WNBA the way Tiger Woods changed golf

March 27, 2024

Caitlin Clark is leading Iowa through March Madness as she broke another scoring record on her way to this weekend’s Sweet 16. As she draws GOAT comparisons, people are also recognizing her potential to transform the business of women’s basketball — WNBA CMO Phil Cook recently told SportsPro that she’s the next Tiger Woods.

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The GIST of It Podcast

Ep #361

Reggie Bush’s Heisman trophy, Larry Nassar settlements & a 2024 NFL Draft preview

April 25, 2024

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Reggie Bush’s Heisman trophy, Larry Nassar settlements & a 2024 NFL Draft preview

Hello!

Content warning: Today’s episode contains mention of sexual assault and abuse.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz round up some major mid-week headlines in a three-part deep dive. First up, El and Steph discuss football star Reggie Bush’s historic Heisman Trophy reinstatement and what it says about the transforming college sports landscape.

Then in part two, the gals discuss the multimillion dollar Department of Justice settlement reached this week for the survivors of disgraced Team USA gymnastics doctor Larry Nassar, a settlement stemming from the FBI’s negligence.

And to round it out, El and Steph kick it back to the football field for an NFL Draft preview before the first names are called on Thursday night.

Thank you to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.