
Sports Business
U.S. and UK will bring FIFA Women’s World Cup tournaments to top women’s soccer markets
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April 04, 2025
Yesterday, FIFA confirmed the hosts for the 2031 and 2035 Women’s World Cup (WWC) tournaments in 2031 and 2035 as the U.S. and the UK, respectively. While these nations were the only ones to submit valid bids by the deadline, the confirmation is still a significant milestone for both burgeoning women’s soccer markets.
Read Full StoryThe GIST of It Podcast
Ep #476Don’t sleep on Sweden: A Women’s Euro quarter-final preview
July 15, 2025

It’s the final countdown.
The group stage of the Women’s Euro is done and dusted, leaving eight teams to compete in this week’s knockout round. On this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on two teams, No. 6 Sweden and No. 10 France, that could finally turn their respective country’s luck around and hoist the trophy. Is this the year a bridesmaid finally becomes a bride?