Basketball

WNBA sponsors lean into winning marketing trends at this year’s WNBA Live event

This year will mark the fourth edition of WNBA Live at WNBA All-Star Weekend, where 25 event sponsors will offer IRL activations for fans. The efficacy of experiential advertising pairs well with the impressive purchase consideration from women’s sports fans, who boast higher awareness and devotion to sponsors in women’s sports.

July 14, 2025

WNBA announces three new expansion teams as league favors experienced ownership

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The WNBA tipped off Monday with major news: The league is awarding three new expansion franchises to Cleveland, Detroit, and Philadelphia. Each of the winning bids agreed to pay a record $250M expansion fee — higher than the valuations of half the W — with additional investments committed to team and facility development.

July 02, 2025

Sportico releases WNBA valuations as Golden State tops the list at $500M

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Yesterday, Sportico published its estimated WNBA valuations, illustrating YoY valuation gains for teams across the board. One significant surprise? The financial power of the Golden State Valkyries, which tipped off its inaugural season last month and already leads the league in valuation, just ahead of the NY Liberty and Indiana Fever.

June 25, 2025

Ion bags WNBA on Friday nights as network touts benefits of appointment viewing

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On Friday, Scripps-owned network Ion Television renewed its media rights agreement with the WNBA nearly a year after the league inked a joint multinetwork package alongside the NBA. Despite the WNBA’s attainment of expensive, major network deals, there’s still considerable value in what Ion uniquely brings to the table: A distinct audience and capacity for appointment viewing.

June 16, 2025

Historically male-dominated hoops spaces are becoming more women-forward

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You already know that women’s basketball is booming — according to a recent report from Global Sports Properties, the WNBA saw a 322% increase in global online searches last year. However, the sport’s impact extends beyond the pro court: The male-dominated spaces long associated with hoops are becoming more women-forward…and it’s about time.

June 11, 2025

WNBA valuations skyrocket in Forbes’ latest evaluation

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According to Forbes, WNBA teams are valued at a league-high average of $272M, a monstrous 183% increase from the estimated average valuation in 2024. It’s all about supply and demand (and a little dash of optimism).

June 09, 2025

Pinterest stakes out space in growing sports lifestyle economy with NY Liberty partnership

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Yesterday, social media giant Pinterest announced its entry into the sports space with a groundbreaking, multiyear NY Liberty partnership. Driven by the rising popularity and influence of WNBA athletes, Pinterest has reimagined what sports sponsorship can look like with its multifaceted brand integration.

May 30, 2025

Sports Business

Caitlin Clark’s injury underscores potential issues WNBA’s new star-powered era

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May 28, 2025

This week, WNBA fans are learning about the downsides of the Caitlin Clark Effect as the Indiana Fever superstar is sitting out for at least two weeks with a quadriceps strain. It’s the first time Clark has missed any time during her collegiate or pro career, leaving fans and venues in the lurch.

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The GIST of It Podcast

Ep #476

Don’t sleep on Sweden: A Women’s Euro quarter-final preview

July 15, 2025

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Don’t sleep on Sweden: A Women’s Euro quarter-final preview

It’s the final countdown.

The group stage of the Women’s Euro is done and dusted, leaving eight teams to compete in this week’s knockout round. On this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on two teams, No. 6 Sweden and No. 10 France, that could finally turn their respective country’s luck around and hoist the trophy. Is this the year a bridesmaid finally becomes a bride?