According to a recent Opendorse report, women’s sports are outpacing most men’s sports in terms of NIL activity as brands continue to recognize women student-athletes’ marketing appeal.

Tuesday report offered a glance at the league’s player marketing agreements (PMAs), which are designed to amplify the W’s reputation and help solve its well-publicized salary issues.

Oakland is mounting a full-court expansion press. Yesterday, two-time WNBA defensive player of the year Alana Beard provided an update on her dream of bringing women’s basketball to NorCal, a timely reminder as the W nears its expected two-team expansion announcement.

Following Brittney Griner’s safe return home thanks to a prisoner swap with Russia, the WNBA is exploring a “full-out transformation” of its economic model to ensure players are paid enough to forgo playing internationally in the future.

Most of Aflac’s media spend during next year’s March Madness will be directed towards the women’s tournament — the brand will run more than 30 spots during the tourney, compared to 10 during the men’s event.

Moolah Kicks booked the Connecticut Sun’s Courtney Williams yesterday to promote its goods, demonstrating the footwear company’s growing presence in the women’s basketball space.

The Athletic and Google unveiled a multiplatform project yesterday to expand its newsroom and double its coverage of professional women’s sports.

UCLA freshman hooper Kiki Rice scored Jordan Brand’s first-ever name, image and likeness (NIL) deal on Monday, firmly establishing her as an athlete to watch.

On Wednesday, investment app Stackwell enlisted at least six teams to encourage Black millennials and Gen Zers to grow their wealth. Count it.