Last Friday, the NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.

No sophomore slump here. The second-ever PWHL postseason has been absolute fire. We’re smackdab in the middle of the best-of-five semifinals — and both series have been icy and spicy.

Last but not least, Round 2 of the Stanley Cup Playoffs rage on, bringing down-to-the-wire tilts everywhere you look. Postseason hockey is simply unmatched.

While the remaining NBA playoff teams are locked in second-round battles, the league’s worst squads are eyeing the ping pong balls that’ll decide their draft fate. That’s right, in addition to the high-stakes hoopla, tonight’s the Cooper Flagg sweepstakes NBA Draft Lottery at 7 p.m. ET. In the meantime, here’s the latest from a wild weekend on the hardwood.

On Wednesday, the NY Liberty announced a partnership with Rihanna’s billion-dollar Fenty Beauty empire. The collab is the latest example of a popular, celeb-driven brand carefully curating its sports sponsorships, namely by working with teams and athletes that have prestige and influence.

Forget the yellow brick road, it’s time to skip skate down the Walter Cup freeway as the PWHL’s second-ever postseason hits the ice. Both Game 1s are already in the books, but these feisty best-of-five semis are just beginning.

Think your bestie’s bachelorette was chaotic? Try the NBA Playoffs. For the first time in league history, two 60-win teams are down 0-2 in the second round — an unprecedented double whammy that has us questioning everything.

Hold onto your acorns because, though they moved at a glacial pace, the Utah Hockey Club will now be known as the Utah Mammoth, a thrilling development amid a flurry of Round 2 Stanley Cup Playoff updates. Let’s skate to it.

Last Friday, 10.5K fans showed up at Kansas City’s CPKC Stadium to watch the USA Rugby women’s 15s take on Team Canada. While the bout resulted in a loss for the Americans, the game set a new U.S. attendance record for the sport fueled by its recent surge in popularity.

And just like that, the spicy NHL Playoffs second round is officially underway. Here’s what you need to know about the four remaining series as the quest to hoist Lord Stanley continues.

After a wildly successful sophomore season, the puck drops on the PWHL postseason tonight, with four of the league’s six teams competing to hoist the Walter Cup. Here’s everything you need to know before the icy and spicy fun begins.

Turns out home is where the heartbreak is after all four second-round hosts lost their respective Game 1s for the first time in NBA history.