The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.

The women's gymnastics national semifinals hit the mat tomorrow.

With league enthusiasm (and lewks) at an all-time high, what comes next for the W’s newbies?

The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.

The WNBA has come a long way from basketball’s problematic dress code and gendered expectations, finally allowing players the freedom to wear what they want. Women’s sports leagues are leaning into this now more than ever thanks to increased exposure, which makes athletes worthwhile investments for luxury brands.

With the men’s first of four majors done and dusted, it’s time for the women to take center stage with The Chevron Championship — the first of five women’s majors — teeing off from The Club at Carlton Woods in Texas tomorrow morning.

Love it or hate it, the NBA Play-In Tournament delivered with last night’s thrilling Western Conference (WC) tip-off, giving way to tonight’s Eastern Conference (EC) double-header. Nothing like high- stakes hoops.

After wild and windy conditions took over the first two rounds at the 88th Masters, World No. 1 Scottie Scheffler blew the field away to win his second green jacket in three years.

The U.S. lost to rival Canada in OT in the gold medal match of this year’s IIHF Women’s World Championship last night in Utica, NY. The competition, which began in 1990 and has featured these two nations in the championship 22 out of 23 times, introduced a new element to the ice this year: the PWHL. Here’s how the pro women’s hockey league is impacting the game.

With March Madness over and many of the NCAA’s top players preparing for the WNBA Draft, the court will look different come fall. On top of that, the NCAA transfer portal rules might change soon to allow athletes to transfer more than once. With more than 1.1K players already entered, the transfer portal might get pretty crowded.

This feature is the third in a season-long partnership with the NBA, where, alongside their REPRESENT campaign, we’re celebrating the next generation of Canadian NBA stars. It’s the most wonderful time of the year: the NBA Playoffs. Even without the Toronto Raptors in the mix, there’s plenty of Canadian talent to cheer for. The Play-In tournament featuring two Canadians begins today, with 12 other Canucks waiting for their turn to throw down in the first round. So, let’s get to know the top Canadians expected to make waves.

Tonight marks the start of the drama-filled NBA Play-In Tournament, meaning today’s special edition newsletter includes everything from how it works to a team-by-team breakdown of the postseason action to come.