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👀 Upfront about it👀 Upfront about it
2025 media upfronts shed light on 2024 wins for sports networks and streamers
Last week, broadcast networks and streamers shared a glimpse into current strategies during the 2025 Upfronts in NYC. Companies like NBC, Amazon, Netflix, and Disney all observed the same trend: It’s smart to double down on live sports because of the impressive engagement the industry generates, both from viewers and advertisers.
May 19, 2025
⛸️ Meet Patrick Chan⛸️ Meet Patrick Chan
Inside the Lines with A.J. Andrews and Patrick Chan
We’re back with part two of our Inside the Lines series: a candid conversation with Canadian figure skating icon and three-time Olympic medalist Patrick Chan on “Navigating High-Stakes Moments.”
May 13, 2025
🤸 Meet Katelyn Ohashi🤸 Meet Katelyn Ohashi
Inside the Line with A.J. Andrews and Katelyn Ohashi
We’re flipping out over the first guest in our Inside the Lines series: former UCLA gymnast Katelyn Ohashi, who took the internet by storm with her viral 2019 floor routine, a massive comeback after significant time away from the sport due to injury.
May 06, 2025
⚖️ Everyone’s a winner⚖️ Everyone’s a winner
New data on UK fans shows vast majority are keen on the women’s game
A new data report from Sky Sports — the UK’s largest investor in media rights across women’s sports properties — proves women’s sports are very mainstream, with 80% of UK fans expressing interest in at least one women’s sport.
April 30, 2025
✨ Serving looks✨ Serving looks
Designer brands Coach and Miu Miu seek women athletes to promote new collections
The overlap between luxury fashion and women’s sports continued this week with two designer-driven deals that recruited popular women athletes. On Wednesday, Coach revealed its athlete roster for its latest sneaker campaign, while New Balance (NB) furthered its Miu Miu collab the same day by debuting a Coco Gauff collection.
April 25, 2025
🏓 Causing a racket🏓 Causing a racket
Pro Padel League CEO Mike Dorfman discusses the sport’s marketing allure
Last month, Pro Padel League (PPL) — the top U.S. professional padel league — raised a $10M seed round led by Left Lane Capital, a VC firm backing other startup leagues like LOVB and Shaun White’s Snow League. This week, we spoke with PPL CEO Mike Dorfman about why investors and sponsors are seizing the padel opportunity in the U.S.
April 25, 2025
💰 Duck duck (golden) goose💰 Duck duck (golden) goose
Aflac plays on brand success in closing the gender wage gap in women’s sports
Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.
April 18, 2025
🛍️ Getting the bag🛍️ Getting the bag
Luxury and elevated retail brands cater to WNBA and NWSL fans with timely partnerships
While luxury retail brands have long been drawn to sports with affluent fanbases like tennis and golf, the industry is now seeing opportunities in women’s sports leagues like the WNBA and NWSL. Let’s take a closer look at two recent sponsorships that illustrate why it's smart to target women’s basketball and soccer fans.
April 14, 2025
📺 Ad it on📺 Ad it on
Sports Illustrated and Scripps Sports capitalize on women’s sports spend through new competition
On Wednesday, Sports Illustrated (SI) announced the creation of the SI Women’s Games, a six-sport competition scheduled for this fall. The tournament aims to capitalize on the surging popularity of women’s sports and exemplifies media companies working together to innovate ad packaging and scale up advertising inventory in the space.
April 11, 2025
The Ultimate Women’s Hockey Watch Party PlaybookThe Ultimate Women’s Hockey Watch Party Playbook
Together With
The Ultimate Women’s Hockey Watch Party Playbook
This feature is brought to you by Smirnoff, the perfect spirit for gathering your crew to watch women’s hockey the right way — with great drinks and even better company.
April 07, 2025
📈 NIL by the numbers📈 NIL by the numbers
Emerging brands and platforms make a splash in latest SponsorUnited NIL report
On Wednesday, data insights platform SponsorUnited released its 2024–2025 NIL Endorsements Report, which affirms what we already know: Women athletes, especially basketball players, are consistent winners in terms of engagement, hence their skyrocketing NIL deals.
April 04, 2025
📉 Out of market📉 Out of market
Imminent U.S. trade tariffs have damaging effect on sports apparel industry
The impacts of President Trump’s U.S. trade policy have officially gone from bad to worse. On Wednesday, Trump announced that the U.S. will apply a 10% baseline tariff on all imports, with a higher rate for nations that the U.S. considers to be unfair trade partners. Trump’s “reciprocal tariffs” proposal has created enough worrisome sentiment to spook the stock market.
April 04, 2025
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