❓What is Juneteenth?
Celebrating Juneteenth and the intersection of sports and activism
Today’s Juneteenth — a U.S. holiday celebrating Black history and commemorating the emancipation of enslaved people in the States. But the landmark day only became a U.S. federal holiday in 2021, following a summer of protests against racial injustice in 2020.
June 19, 2024
A League of HER Own is building girls’ self-esteem through community hoops
A League of HER Own is building girls’ self-esteem through community hoops
This feature is brought to you by the Toronto Raptors and MLSE Foundation’s A League of HER Own, a girls-only basketball league created in partnership with the Toronto Community Housing Corporation to address the gender participation gap in sports.
June 18, 2024
🚙 The importance of dads in sports
Celebrating fathers and father figures in sports
Today’s scroll is all about the intersection of fatherhood and sports, with a focus on the #GirlDads who make us proud, the men changing the world for their children, and the best practices for papas raising sporty spices of their own, courtesy of The GIST team.
June 16, 2024
🏟️ A title run
Alexis Ohanian outlines award tiers for groundbreaking women’s track invitational
Tech entrepreneur and investor Alexis Ohanian — who co-founded Reddit and is married to Serena Williams — shared further details with Front Office Sports on the 776 Invitational, a pro women’s track and field event offering record prize money.
June 14, 2024
🔙 The backstory
Say goodbye to the Pac-12 as we know it — here's what you need to know moving forward
On Monday, the Pac-12 conference (as we know it) has officially shuttered. Let’s bid the Pac farewell by diving deep into its implosion, storied past, and tenuous future.
June 12, 2024
🏒 Ice, ice baby
Florida Panthers and Edmonton Oilers face off in Stanley Cup Final
After nearly two months of electric postseason play, the Stanley Cup Final has arrived with the Eastern Conference champ Florida Panthers battling the Western Conference–winning Edmonton Oilers in pursuit of Lord Stanley.
June 07, 2024
🏀 Golden opportunity
New data demonstrates the WNBA’s opportunity value compared to men’s leagues
Sponsorship insight platform SponsorPulse recently published its Sport Team Sponsorship Value Guide, which estimates and ranks the value of NFL, NBA, MLB, NHL, MLS, and WNBA teams’ brand partnerships. While no WNBA team cracks the top 50, the report contains key insights about the league’s potential value.
June 07, 2024
🥒 A bit of a pickle
Texas pickleball ecosystem flourishes amid sports sponsorship gender gap
Everything is bigger in Texas…even pickleball. This weekend, Dallas hosted the CIBC Texas Open, which included both amateurs and Professional Pickleball Association Tour pro players. Last Tuesday, The GIST spoke with Twisted Pickle — a Dallas-based pickleball marketing agency co-owned by Ashlee Erickson Blakley and Suzanne Greever — about the sport’s explosive growth.
June 03, 2024
🌈 The history
Celebrating the LGBTQIA+ sports community
To celebrate the first Sunday of June, today’s scroll is all about the LGBTQIA+ sports community — from the trailblazers who bravely paved the way to the progress made so far. Plenty to celebrate, but lots of work still to be done.
June 02, 2024
👟 The Dream Team
Nike hosts youth coaching conference to address gender gap
Last week, Nike hosted its first-ever Coach The Dream event at its world headquarters in Beaverton, Oregon. The goal was to highlight the impact of coaching on the next generation of athletes and discuss how the sports ecosystem can evolve to keep kids in the game through conscientious coaching, which could lessen the gender gap in youth sports.
May 29, 2024