The GIST

The U.S. and Mexico have officially withdrawn their joint bid to host the 2027 FIFA Women’s World Cup (WWC), leaving Brazil and a joint bid from the Netherlands, Belgium, and Germany in the race. The North American contingent noted it will instead focus on securing rights for 2031, which they believe has potential for bigger ROI.

May 01, 2024

Cricket Australia reveals 10-year plan to bolster women’s cricket in Australia

After investing millions in women’s soccer and restructuring the WNBL, Australia is turning its attention to women’s cricket. Governing body Cricket Australia (CA) unveiled a 10-year plan yesterday formulated with input from top players on how to grow the game, which includes a goal to boost revenue by $65.3M to reach $79.1M by 2034.

May 01, 2024

Candace Parker outlines future business plans in her retirement announcement

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WNBA legend Candace Parker announced her retirement yesterday, and like everything else she does, Parker did it differently. In the announcement, she outlined plans to ramp up her business aspirations, which include owning a WNBA team and an NBA team.

April 29, 2024

Boston Unity Soccer Partners field community concerns about White Stadium renovation

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Last September, Boston Unity Soccer Partners (BUSP) announced its successful bid for an NWSL team that would play in Boston’s historic White Stadium. With $100M worth of renovations slated to start this year, the ownership group is fielding community pushback amid concerns about how an NWSL team would change the stadium’s accessibility for the local community.

April 29, 2024

The GIST and Parity announce groundbreaking partnership for athlete-driven content

Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

April 26, 2024

TikTok bill has implications for athletes and partnerships in the women’s sports space

On Wednesday, President Joe Biden signed a controversial bill that mandates TikTok parent ByteDance either sell its ownership stake in the social media platform or face a ban in the U.S. If TikTok is banned, the move could devastate the economy built around the platform and have unique implications for women’s sports.

April 26, 2024

Ally reaffirms unique NWSLPA partnership in multiyear extension through 2027

Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.

April 24, 2024

Sports Business

Caitlin Clark’s marketability continues to rise

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April 22, 2024

Caitlin Clark continues to dominate headlines as she heads into her first WNBA season. While we wait for Clark to bring her game to the Indiana Fever’s court, here’s the latest on how she’s changing the women’s basketball (business) game.

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The GIST of It Podcast

Ep #363

Women’s soccer roundup & WNBA Canada Game preview

May 02, 2024

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Women’s soccer roundup & WNBA Canada Game preview

Guess what…it’s (already) May!

Today’s episode of The GIST of It is all women’s sports, all the time. Co-hosts Ellen Hyslop and Steph Rotz kick things off with women’s soccer, first diving into Project ACL, a research initiative examining the environmental factors influencing the knee injury epidemic in the women’s game, before discussing allegations that may keep Zambia’s team out of the Paris Olympics.

Then get ready to hoop in part two, as the gals preview the second-ever WNBA Canada game, a preseason battle between the LA Sparks and the Seattle Storm that’s going down this Saturday in Edmonton.

Big shout out to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.