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From The GIST (hi@thegistsports.com)
Happy Friday!
And happy Final Four weekend. March Madness is nearing its grand finale — let’s set the stage with today’s newsletter.
- P.S. Want to help us level the playing field? We’re looking for a regional newsletter writer to join our team. Make like your favorite NCAA hoopers and shoot your shot today.


— Injured USC women’s basketball star JuJu Watkins, after being named the Naismith National Player of the Year (POY) on Wednesday. Watkins also won AP Player of the Year honors yesterday. Truly ballin’.
Women’s Final Four
🎓🏀 Best day ever

The GIST: The sun is shining, women’s March Madness viewership numbers are skyrocketing, and the women’s Final Four is the hottest ticket in Tampa. Just another day in women’s sports.
- We’ll be back in your inbox with a championship preview on Sunday, but until then, let’s break down tonight’s semifinal tilts.
No. 1 seed Texas vs. No. 1 South Carolina — 7 p.m. ET: The defending champ Gamecocks aren’t the undefeated juggernaut they were last year, but South Carolina’s still hooping for their third title in four years. And though they don’t boast a bonafide superstar like the other Final Four contenders, this squad is deep: Seven different players have led the team in single-game scoring this season.
- But points will be hard to come by against a Longhorns squad that hangs its hat on relentless defense. In fact, Texas’ D held both No. 5 Tennessee and No. 2 TCU to almost 30 points below their season averages in the last two rounds. Stifling.
- Tonight’s game is the third meeting of these SEC foes this season: All-American Madison Booker led the Longhorns to a hotly contested 66–62 regular-season dub in February, but South Carolina dominated in the conference championship in March. Rubber match ready.
No. 2 UConn vs. No. 1 UCLA — 9 p.m. ET: The Huskies boast the country’s best offense: They have the best field goal percentage, the third fewest turnovers, and hit threes like it's their day job. Not to mention, everything runs through a little someone named Paige Bueckers, who’s hoping to add an elusive national championship to an already impressive collegiate résumé.
- As for the Bruins, their MO is letting six-foot-seven superstar junior Lauren Betts cook in the paint — and she’s as good a passer as she is a scorer, meaning the Huskies’ lack of size could be a serious problem down the stretch in this one.
Men’s Final Four
🏀 It’s the final countdown

The GIST: One of the chalkiest Final Fours in men’s hoops history hits the court tomorrow, and boy, are we in for a treat. While the lack of Cinderellas in this year’s tourney means less Madness, we have a chance to see the country’s most talented players and (in theory) best squads duke it out for a trip to Monday’s title game. Preemptive chills.
No. 1 Florida Gators vs. No. 1 Auburn Tigers — 6:09 p.m. ET: This is a matchup between the two top teams in the best conference, the SEC. It could hang on the health of Tigers superstar and POY contender Johni (pronounced juh-NIGH) Broome, who picked up ankle and elbow injuries (along with 25 points and 14 rebounds) in their Elite Eight win over No. 2 Michigan State.
- If injuries limit him, it could leave room for Florida’s first-team All-American guard Walter Clayton Jr. and forward Thomas Haugh to take over, as they did to guide the Gators’ comeback win against No. 3 Texas Tech last weekend.
- These teams met once this year, a February 8th clash in which Florida upset then– No. 1 ranked Auburn on their home court. Broome and Clayton were absolute cinema head-to-head, so expect fireworks once again in this high-stakes SEC rematch.
No. 1 Houston Cougars vs. No. 1 Duke Blue Devils — 8:49 p.m. ET: Duke cruised through the first four rounds, winning each game by an average of 23.5 points — including a stunning 85–65 Elite Eight takedown of No. 2 Alabama.
- It’s hard to imagine anyone stopping the all-star trio of Cooper Flagg, Khaman Maluach (pronounced Ma-lu-watch), and Kon Knueppel (pronounced kuh-nipple), all projected first-rounders in the upcoming NBA Draft.
- But if anyone can do it, it’s the country’s fiercest defense, coached by living legend Kelvin Sampson. Sampson’s one of the winningest active men’s coaches to have never won a title — but soon, we’ll see if his Cougars can prove that D does in fact win championships.
Together With Truly Hard Seltzer
🏒 Are you Canada’s next great hockey creator?

It’s hard loving sports when you feel like you don’t belong — that’s why The GIST is here to level the playing field, uplifting diverse, underrepresented voices to ensure the beautiful game is actually for everyone.
In that spirit, we’re taking our mission to the ice and partnering with Truly, the Official Hard Seltzer of the NHL® in Canada. Together, we’re setting out to find Canada’s Next Great Hockey Creator. Here’s who we’re looking for:
🧊 A passionate hockey fan…duh.
🤳 A creative storyteller. You don’t just post — you captivate.
✍️ An up-and-coming creator with an eye for moments that matter.
✅ Check, check, and check? Then enter now for a chance to create content with Truly and win an epic grand prize: $10K, opportunities with The GIST, and of course, lots of Truly.
- On top of that, we are sending the winner to the 2025 Stanley Cup® Finals, with access to exclusive opportunities with the NHL®. Sip sip, hooray.
⚽ Mark your calendar — the U.S. will host the 2031 FIFA Women’s World Cup, and will become the first country to host the tourney three times.
🇨🇦 As for our red and white squads, now–No. 30 CanMNT has risen to their highest-ever ranking, while No. 7 CanWNT takes on No. 33 Argentina in an international friendly tonight at 10:30 p.m. ET.
✊ NJ/NY Gotham FC has banned the season ticket holder who yelled hateful comments at Orlando Pride star Barba Banda during the Bats’ March 23rd home opener. The right call.
🎓🏀 One more year — LSU women’s hoops star Flau’Jae Johnson will reportedly use her final year of college eligibility to stay with the Tigers (and head coach Kim Mulkey).
🏒 Ovi alert: Washington Capitals captain Alexander Ovechkin is three goals away from breaking Wayne Gretzky’s all-time NHL scoring record and has two chances to get it done this weekend.
- The Caps face the Chicago Blackhawks tonight at 7 p.m. ET and the NY Islanders Sunday at 12:30 p.m. ET. Could history be in the making?
🏎️ Start your engines: The lights will go out at the Japanese Grand Prix Sunday at 1 a.m. ET, where a confident Yuki Tsunoda will make his Red Bull debut at his home race. No pressure, no diamonds points.
🥌 Helmed by Brad Jacobs, Team Canada sits in first with two round robin games left to play at the World Men’s Curling Championship, with playoffs beginning tomorrow at 11 a.m. ET.
🏃 Grand Slam Track, a brand new pro track and field league, makes its grand debut this weekend — and the competition is fierce.
- Defending 800m World champion, Canadian Marco Arop, will compete in the men’s 1500m and 800m, taking on American Olympic medalists Cole Hocker and Yared Nuguse.
Here’s what passed The GIST squad’s vibe check this week:
🏀 Where to look
The sidelines. Some coaches have been bringing fashion back to the court during this year’s March Madness. Think bold suits, statement pieces, and a whole lot of style.
🎨 What to check out
Jayda Noble’s custom kicks. The Cal basketball player is painting sneakers for WNBA, NBA, and NFL players.
👏 Who to know
The Black coaches in the NCAA Tournament. Sixteen Black coaches helped lead teams in this year's women’s bracket, up from nine in 2019.
Two fierce teams, but only one can advance to Sunday’s 3 p.m. ET championship game. Who do you think will come out on top in this SEC matchup?
Today’s email was brought to you by Katie Kehoe Foster, Alessandra Puccio, Lisa Minutillo, Lauren Tuiskula, Marga Sison, Megan Murray, and Briana Ekanem. Editing by Laura Pastore. Fact-checking by Marga Sison and Rachel Fuenzalida. Ops by Briana Ekanem and Marga Sison. Ads by Katie Kehoe Foster, Alessandra Puccio, and Lisa Minutillo. Managing edits by Lauren Tuiskula and Alessandra Puccio. Head of content Ellen Hyslop.