The Group Chat: Grab your racoon and let’s party
From The GIST (hi@thegistsports.com)
The FIFA men’s World Cup Final between Spain and Argentina kicks off today at 3 p.m. ET (don’t worry, we’ll have a full preview in your inbox later today), but the off-pitch World Cup winners have already been determined.
- Here are a few cultural moments from this year’s tournament that we’ll remember long after the confetti falls. Spoiler alert: A certain Norwegian king is the star.



🏴 The Tartan Army invades Boston
Scottish fans descended on Boston for group stage matches with their kilts and near-unintelligible accents…and a new international love affair was born. Bostonians were charmed as the Tartan Army took over Fenway Park for a Red Sox game (bagpipes blaring of course), and drank the bars out of beer.
- Glasgow residents also brought Boston in on one of their national inside jokes: placing traffic cones on statues around the city — a wee act of collective mischief.
Together With Visa
✨ Talk about golazos

⚽️ We don’t have to tell you just how impactful sports can be for young girls — but sadly, far too many drop out at an early age. That’s why Visa teamed up with Canada Soccer to create the Visa Play & Stay program, designed to encourage girls ages 11 through 16 to stay involved and thriving in soccer.
- 🏟️ With a little help from CANMNT defender Richie Laryea, over 60 young soccer stars took to Toronto Soccerplex this spring.
- ⭐️ The girls were mentored by the pros, introduced to new pathways into their sport and, most importantly, shown they belong. Nothing better.
- 🏆 The cherry on top? Four lucky girls won a pair of tickets to Canada’s first match the the FIFA World Cup 2026™ to witness history.
The future of soccer is being shaped right now, and Visa and Canada Soccer are making sure girls know they belong in it. Truly changing the game.
The GIST’s List
Plan your ’fit for today’s Final

🦆 Merlín the Duck becomes Mexican tournament ambassador
Sorry, Lionel Messi — the true face of this World Cup is a feathered Mexico City resident who loves to party. Merlín went viral when fans spotted him sporting his very own Team Mexico jersey and custom shoes while celebrating El Tri’s opening win over South Africa. Suddenly, he was the unofficial Team Mexico mascot.
- Since his rise to stardom, he’s featured in an official Televisa spot at the Azteca, the stadium in Mexico City, and even done a presser with Mexican President Claudia Sheinbaum. One lucky duck.

💦 Hydration breaks emerge as Public Enemy No. 1
International soccer is always played in 45-minute halves — but this year, FIFA introduced mandatory two-minute “hydration breaks” bisecting each half. Coaches, players, and fans alike say the breaks force strategic changes and disrupt game flow, and the proof is in the pudding: The Wall Street Journal reported that in early group stage games, a quarter of goals happened right after a break.
- The breaks were added to protect players’ health against the hot summer…but when they’re enforced even on comfortable days and in climate-controlled arenas, it sure seems like they’re mainly to bring FIFA more ad money and president Gianni Infantino glamour shots. At least fans are using the time well.
Have you seen the pic of Argentina’s Lionel Messi…bathing Spain’s Lamine Yamal? In 2007, Messi, then 20 years old and already a star at FC Barcelona, participated in a charity photo shoot for UNICEF in which he posed holding and bathing a six-month-old baby.
- That baby grew up to become an international soccer superstar, too: 19-year-old Barca standout and Spanish national team member Lamine Yamal, who’s heading to the World Cup Final and a date with the GOAT. You couldn’t script it any better.
Together With Dove

⚽ The greatest sports memories can come from the smallest moments. The pre-game jitters, the in-game high-fives, the simple but unparalleled feeling of being on a team — these seemingly little moments inspired Dove’s #TheGameIsOurs campaign.
- As an official sponsor of the FIFA World Cup 2026™, Dove is sharing the stories of athletes like Canadian soccer players Olivia Smith and Desiree Scott — alongside women across the country — to show how confidence, community, and joy can help girls stay in the game. Obsessed is an understatement.

🇳🇴 Erling Haaland steals the show
Many North American fans will remember this World Cup as the one that inspired a million Erling Haaland memes. The Channing Tatum doppelgänger Norwegian striker was already an international superstar thanks to his prodigious career with Manchester City, but his sense of humor and trademark hair style elevated him to obsession-status this side of the Atlantic.
- From his bromance with England star Jude Bellingham to his epic Snapchat game to his…unexpected World Cup souvenirs, nearly everything Haaland did this tournament set social media ablaze. Even Google got in on the fun with an Internet-wide Viking Row.
- Haaland’s as beloved on the pitch as he is off it…which is why he gained more than 22M Instagram followers since kick-off. Fans simply cannot get enough of the Viking King (who turns 26 on Tuesday — happy early birthday, Erling!).
‼️ Calling all Canada Soccer fans: Three lucky GISTers will win an exclusive Canada Soccer x Gatorade prize pack featuring Gatorade's limited-edition Glacier Punch bottle signed by Canadian men’s soccer star Tajon Buchanan. Enter now.
✋ Done with toxic sports bros in the comment section? Same. Join The GIST Plus to hang out with a community of fellow fans celebrating women’s sports. You’ll also get bonus content from us and exclusive member discounts.

At The GIST HQ

🤝 Volunteering: To be part of LA28.
👗 Bowing down: To the tunnel ’fit queen.
🎞️ Watching: The star-studded blockbuster of the summer.
🥰 Giggling: About this athlete romance.
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