The Group Chat: NY’s hottest club is Arthur Ashe Stadium
From The GIST (hi@thegistsports.com)

The US Open, the fourth and final Grand Slam of the tennis season, officially begins today at the USTA Billie Jean King National Tennis Center in Queens, NY. The competition is fierce, but the US Open is much more than a major tourney: it’s a bucket list item.
- So today, we’re highlighting the many cultural touchstones of the US Open, from the “City That Never Sleeps” atmosphere to the tourney’s famous signature cocktail. Aces all around.

🙌 Attending the US Open isn’t just about the tennis — it’s about the atmosphere. Much like NYC itself, there’s an air of exclusivity at the tournament, from the Moët champagne to endless celebrity sightings (more on those later). But most of all, the vibe at the US Open is that of a feel-good party..
- The stadiums are absolutely packed, with more than 1M fans descending upon Queens for last year’s tourney, a number that broke the previous record set in 2023.
- Meanwhile, unlike another prestigious major, Wimbledon, where there’s a strict 11 p.m. local time curfew, night sessions are a staple at the US Open, with the latest match lasting until 2:50 a.m. ET. That’s right, get your caffeine of choice ready.


According to this Town & Country piece, there are two major reasons why US Open crowds are growing: playing tennis became more popular during the pandemic, and the marketing of the US Open changed after many of the sport’s legends retired.
Tennis was a safe, socially distant activity for folks to partake in. That led to the growth of the sport on a recreational level, which then translated to more people following pro tennis and wanting to attend events like the US Open. Makes sense.
The second reason requires some more unpacking. Many of the game’s legends have waved goodbye in the last few years, including icons Serena Williams and Roger Federer.
- These stars were once the main draw for attending an event like the US Open, but as the world gets to know tennis’ next generation, the Grand Slam shifted their strategy to focus less on the athletes and more on the aura.
- The reimagining of the US Open as an end-of-summer social scene is helping to draw in people who aren’t necessarily tennis fans, but rather are there to experience the hype, from the luxury activations to $23 Honey Deuces. Cheers.

🍹 The Masters has the Azalea, the Kentucky Derby has the Mint Julep — enter: the US Open Honey Deuce, the signature cocktail crowds can’t get enough of. This light and tart sip you’ve seen all over your Instagram feed is traditionally made with lemonade, raspberry liqueur, and Grey Goose vodka (or if you’re Serena Williams, tequila), and garnished with tennis ball-shaped honeydew.
- Last year, the US Open made $13M in revenue on Honey Deuces alone, up from $10M in 2023. At least you get to keep the cup.
Your US Open Packing List

👀 Finally, the US Open takes people-watching to a new level — especially when it comes to celebrity sightings. From influencers to A-listers, everyone wants a seat in Arthur Ashe Stadium, a chance to see the world’s best tennis players in action and be seen by the cameras.
- Tickets are still available for this year’s competition, but if it’s too last minute to jet to NYC, have no fear. Pull up your cal and set an early June reminder to check for passes for the 2026 event. You’ll be so ready to serve.

At The GIST HQ

📺Watching: What We Do In The Shadows, the perfect spooky season comedy.
🎶Listening: To Laufey’s new album A Matter of Time that give all the jazz vibes.
🖊️Writing: With these erasable pens that work like magic.
👟Walking: In the New Balance 240L sneakers, for the cutest fall outfit.
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