Fandom Belongs to Everyone
Sports culture has spent far too long gatekeeping what it means to be a fan.
We’re here to change that.
Because fandom isn’t one-size-fits-all.
It’s personal, powerful, and belongs to everyone.
Sports have the power to bring us together…
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But for too many fans, sports culture hasn’t rolled out the welcome mat.
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Generations of fans have been overlooked, underrepresented, or made to feel like outsiders.
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Women are one of the most powerful and influential forces in sports fandom.
Fandom isn’t a monolith.
Women are fans.
Queer people are fans.
Casual fans are fans.
Lifelong fanatics are fans.
And every fan belongs.
Welcome to The Academy
Ahead of the world’s biggest sporting event, we’re celebrating the fans who have always shown up, even when sports culture hasn’t shown up for them.
Step inside The GIST’s Academy and meet sports lovers like you redefining what it means to be a fan.
More from The Academy coming soon…
“KNOW MY STUFF” releasing June 23rd
“DATE NIGHT” releasing June 30th
“INTERTWINED” releasing July 7th
“UBER RIDE” releasing July 14th
Fandom shows up in all kinds of ways.
BY THE NUMBERS
The future of sports fandom is already here.
72% of women consider themselves avid sports fans.
In North American men’s professional leagues like the NFL, NBA, MLB, NHL, and MLS, women account for 37% to 45% of the total fan market.
A third of soccer followers are women, 27% of new soccer fans are Black, and young Hispanic women’s soccer participation jumped 82% YoY.
Stay tuned: Fandom Belongs to Everyone merch is coming soon…
ABOUT THE GIST
Sports coverage for the fans who’ve been overlooked.
At The GIST, we believe sports are better when everyone belongs.
That’s why we’re building a sports media company that serves fans who haven’t always seen themselves reflected in sports coverage.
Get smart, approachable, and inclusive sports content delivered to your inbox.
