The GIST of It Podcast 
It’s all fun and games until someone throws a beer.
And unfortunately, that’s exactly what happened at the Ryder Cup over the weekend. The biennial men’s golf competition between Team USA and Team Europe reached new levels of drama this year, as fans at NY’s Bethpage Black berated the European golfers, even launching physical attacks at members of their families.
On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz detail and react to the spectator behavior at the Ryder Cup before considering what to expect with the U.S. hosting two more major international team competitions through President Donald Trump’s second term: the 2026 men’s FIFA World Cup and the 2028 LA Olympics.
This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.
Behind-the-scenes of the Golden State Valkyries with team president Jess Smith
The Golden State Valkyries are that team.
ICYMI, the WNBA’s 13th team absolutely crushed it in their debut season, becoming the first expansion team to make the playoffs in their inaugural campaign — but the on-court accomplishments are only half the story. The Valks sold out every single home game in 2025, creating an ultra-supportive women’s hoops fanbase that’s now considered the blueprint for success as the W continues to grow. Today, The GIST’s co-founder Ellen Hyslop sits down with Valkyries team president Jess Smith for a behind-the-scenes convo on the business behind the basketball, from making crucial decisions with the front office to her advice for young leaders. Don’t miss it.
We’re not talking enough about four-time WNBA MVP A’ja Wilson
Crown her.
Las Vegas Aces icon A’ja Wilson won a historic fourth career WNBA MVP on Sunday, the most of any player in league history. Wilson’s more than just the WNBA’s best player; she is the moment in women’s sports…but when it comes to marketing, she’s simply not getting her due. In this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dig into Wilson’s unprecedented season before diving into the disparities in WNBA athlete marketing, namely, how Wilson sees fewer sponsorship opportunities than her relatively unproven fellow hooper, the Indiana Fever’s Caitlin Clark.
This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.
