MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
May 23, 2026
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
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 Good Good Golf and Callaway did a bad, bad thing Good Good Golf and Callaway did a bad, bad thing

ICYMI, Good Good Golf and Callaway are in hot, hot water after releasing a video ad that depicted a woman being shoved to the ground. The backlash was swift and fierce, but questions remain, like how did this gross concept even receive approval in the first place? Tune in to hear The GIST of It co-hosts Ellen Hyslop and Steph Rotz’s unfiltered thoughts on this *gestures wildly* absolute disaster.

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