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Relo Metrics CEO Jay Prasad shares 2025 WNBA season insights on sponsorship media value
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August 01, 2025
Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.
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Is LeBron James teasing retirement or taco Tuesday?Is LeBron James teasing retirement or taco Tuesday?

All hoops, all the time.

The WNBA Finals are in full swing, which means The GIST of It co-hosts Ellen Hyslop and Steph Rotz were ready to break down what to expect in Game 3, now that the Las Vegas Aces hold a two-game lead over the Phoenix Mercury…but then LeBron James tweeted. Is the King retiring? Or is he trolling with another clever marketing campaign? Hear the gals’ thoughts on all the above today.

A big thank you to our friends at DoorDash for sponsoring today’s pod. DoorDash is launching a brand new platform called BRING IT IN that’s dedicated to championing women’s sports. The goal is to showcase more women’s games to fans just like you, while providing local restaurants with access to opportunities usually reserved for big sponsors. To celebrate, DoorDash wants to give you up to 30% off during the WNBA Finals. Just head to the link in the shownotes, download the DoorDash app, and start thinking about your next game-day meal.

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