Basketball

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

November 05, 2025

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

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Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

November 03, 2025

WNBA faces turning point as CBA negotiations sour

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It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.

October 06, 2025

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

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Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

October 01, 2025

USA Volleyball leaps at opportunity to host women’s world championship in 2027

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This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.

September 26, 2025

A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity

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This weekend, Las Vegas Aces star A’ja Wilson made WNBA history by winning the league’s MVP award for a record fourth time, shortly after earning her third WNBA Defensive Player of the Year (DPOY) and warranting the first-ever share of the award.

September 22, 2025

Unrivaled announces $340M valuation, plans for upcoming season

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On Monday, Unrivaled shared that after last December’s successful Series A investment round, the league’s recent Series B round brought its valuation to $340M, or almost 10x its initial May 2024 valuation. With investors and sponsors circling the next big thing in women’s basketball, let’s dive into why the league works and what makes it truly unrivaled.

September 10, 2025

Sports Business

Nailcare brand Orly’s VP Tal Pink shares insights on the brand’s LA Sparks partnership

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August 22, 2025

This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

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The GIST of It Podcast

Ep #505

Crying in the clubhouse: Misery and magic go hand in hand. A World Series Recap.

November 04, 2025

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Misery and magic go hand in hand.

And never has that been more true than on Saturday, when Canada’s Toronto Blue Jays lost Game 7 of the World Series to the dynastic LA Dodgers. On today’s episode of The GIST of It, resident Canadians and co-hosts Ellen Hyslop and Steph Rotz share what it was like to experience a deep Jays playoff run, explaining how MLB’s lone international team captured the heart and soul of a nation. Pass the tissues.