Basketball

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

December 11, 2025

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

🏀

“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

December 06, 2025

Latest WNBA CBA negotiation details could impact spring marketing plans

🏀

December 04, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

🏀

This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

November 20, 2025

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

🏀

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

November 05, 2025

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

🏀

Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

November 03, 2025

WNBA faces turning point as CBA negotiations sour

🏀

It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.

October 06, 2025

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

Sports Business

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

🏀

October 01, 2025

Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

Read Full Story

The GIST of It Podcast

Ep #522

Getting emotional watching figure skating

January 13, 2026

Listen on Apple Music Listen on Spotify

Getting emotional watching figure skating

Axels, and lutzes, and salchows, oh my.

Still picking your jaw up off the floor after last weekend’s national figure skating championships? Same. That’s why today’s episode of The GIST of It is a twizzling, axel-filled ode to the newly-named figure skating Olympians representing the USA and Canada at the Milano Cortina Games next month. Tune in to hear co-hosts Ellen Hyslop and Steph Rotz wax poetic about one of the Olympics’ most popular sports.