Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy
Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy
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The Golden State Valkyries may as well be in Valhalla (or Ballhalla, as they call it). Shortly after the team shared its season two promotional campaign, CNBC deemed the Valks a billion-dollar franchise — the first in women’s sports history. That’s no accident. Valkyries president Jess Smith and her team have been busy building a juggernaut brand — and in a region full of fervent fans and powerful sponsors, that becomes a billion-dollar pursuit. Last month, we spoke with Smith about the strategies she’s implemented to reach this pinnacle, as well as what’s going to keep the club climbing in year two.
May 15, 2026
The Dallas Wings are shooting their shotThe Dallas Wings are shooting their shot
The Dallas Wings are shooting their shot
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This year, the Dallas Wings got lucky again. They landed back-to-back No. 1 overall picks, first choosing Paige Bueckers in 2025, then Bueckers’ former teammate Azzi Fudd just a month ago. (The pair are an item on and off the court, but don’t ask the club about it.) In April, we chatted with Wings CEO Greg Bibb about how the team has flourished under his tenure and the hype around the Dallas market, for W fans and brands alike. Everything’s bigger in Texas, after all.
May 09, 2026
Chase and WNBPA leaders discuss the value of their recent partnership Chase and WNBPA leaders discuss the value of their recent partnership
Chase and WNBPA leaders discuss the value of their recent partnership
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April 21, 2026
The WNBPA's new deal with JPMorganChase goes deeper than its previous partnerships.
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 Normalizing motherhood in sport  Normalizing motherhood in sport 

We’re celebrating for all the right reasons today. Blayre Turnbull of the Toronto Sceptres is pregnant, marking the first PWHL player going through pregnancy in the league’s three-year history. It felt like as good a time as any to explore what the PWHL’s maternity policy is and how it stacks up to the rest of the pro women’s sports landscape.

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