🙌 Win them over🙌 Win them over
WNBA sponsors lean into winning marketing trends at this year’s WNBA Live event
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July 14, 2025
This year will mark the fourth edition of WNBA Live at WNBA All-Star Weekend, where 25 event sponsors will offer IRL activations for fans. The efficacy of experiential advertising pairs well with the impressive purchase consideration from women’s sports fans, who boast higher awareness and devotion to sponsors in women’s sports.
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Anna Leigh Waters is the world’s best pickleballer — and she’s spilling teaAnna Leigh Waters is the world’s best pickleballer — and she’s spilling tea

Pickle while you work.

ICYMI, pickleball is the fastest growing sport in the U.S., with superstar athletes like Tom Brady and LeBron James investing in pro leagues to capitalize on the trend sweeping the nation. But the real star of the court? Anna Leigh Waters, the world’s best pickleballer, who currently holds the Professional Pickleball Association’s No. 1 ranking in women’s singles, doubles, and mixed doubles. She’s kind of a big dill deal.

On today’s episode of The GIST of It, co-host Ellen Hyslop sits down with Waters to discuss the sport’s monumental rise, plus what it was really like playing alongside American tennis legend Andre Agassi. Don’t miss a minute.

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