Yesterday, New York Liberty general manager (GM) Jonathan Kolb received the 2023 WNBA Basketball Executive of the Year award, and for good reason: he helped create an Avengers-level superteam that has majorly contributed to the team’s on-court and off-court success.

The WNBA's Phoenix Mercury and their NBA brother squad, the Suns, announced Friday that they’ll both move forward with their previously reported TV deal with Gray Sports.

Here’s a sports biz look at this year’s midseason showcase by the numbers.

NY Liberty star Breanna Stewart and the Minnesota Lynx’s Napheesa Collier announced the launch of a new women’s league called Unrivaled yesterday, creating another domestic alternative for WNBA players during the offseason.

Yesterday, the league inked a multiyear deal with Discount Tire and one of its top-selling brands, Continental Tire, that will take advantage of the WNBA’s growing broadcast and digital value and marks the tire companies’ first partnership with a U.S. women’s sports league.

On Friday, the WNBA superteam inked a deal with Shady Grove Fertility (SGF), becoming the latest women’s sports team to help amplify fertility information and resources.

Yesterday, the Chicago Sky revealed that it sold 10% of the franchise to eight investors, pocketing $8.5M in the process.

On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

Before the WNBA season tipped off last Friday, both the Las Vegas Aces and NY Liberty reported increased 2023 ticket sales thanks to the buzz surrounding both teams’ new roster additions.

Fresh off a successful trip to Toronto and ahead of tonight’s season tip-off, the league and its players scored three solution-oriented deals with CarMax, Priority Pass, and Gaming Society this week.

The 2023 No. 1 WNBA draft pick scored a multiyear deal with Adidas yesterday, replacing previous sponsor Under Armour (UA) days before her professional career begins with the Indiana Fever.

College basketball standout Aneesah Morrow announced her transfer from DePaul to national champs LSU on Friday through a name, image, and likeness (NIL) deal with Caktus AI, strengthening the connection between the transfer portal and college sports’ NIL era.