It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.

he multiyear endorsement deal is the company’s first major name, image, and likeness (NIL) signing and its first overall ahead of its 2024 basketball relaunch.

Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.

As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?

The WNBA confirmed yesterday that it’s adding an expansion team aligned with the NBA’s Golden State Warriors in 2025, currently known as WNBA Golden State.

The NBA’s Golden State Warriors owner Joe Lacob is finalizing a deal to bring a WNBA expansion team to San Francisco’s Chase Center, pending an official announcement in October.

Yesterday, New York Liberty general manager (GM) Jonathan Kolb received the 2023 WNBA Basketball Executive of the Year award, and for good reason: he helped create an Avengers-level superteam that has majorly contributed to the team’s on-court and off-court success.

The WNBA's Phoenix Mercury and their NBA brother squad, the Suns, announced Friday that they’ll both move forward with their previously reported TV deal with Gray Sports.

Here’s a sports biz look at this year’s midseason showcase by the numbers.

NY Liberty star Breanna Stewart and the Minnesota Lynx’s Napheesa Collier announced the launch of a new women’s league called Unrivaled yesterday, creating another domestic alternative for WNBA players during the offseason.

Yesterday, the league inked a multiyear deal with Discount Tire and one of its top-selling brands, Continental Tire, that will take advantage of the WNBA’s growing broadcast and digital value and marks the tire companies’ first partnership with a U.S. women’s sports league.

On Friday, the WNBA superteam inked a deal with Shady Grove Fertility (SGF), becoming the latest women’s sports team to help amplify fertility information and resources.