On Friday, the NBA’s Suns and WNBA’s Mercury struck deals with Gray Television and Kiswe to bring live games to 2.8M Arizona households through TV and an upcoming DTC product, becoming the first teams to formally ditch bankrupt RSN Diamond Sports Group (DSG).

Phoenix Mercury star Brittney Griner spoke to the media for the first time since she was wrongfully detained in Russia yesterday and renewed the spotlight on the league’s salary structure.

At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.

The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.

Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.

On Wednesday, the brand inked a multimillion dollar deal to become the NCAA’s official sporting goods retailer and is tipping off its partnership with a major presence during March Madness.

On Friday, the college sports governing body publicized fines for the University of Miami’s women’s basketball program after head coach Katie Meier unlawfully facilitated an NIL deal for stars Hanna and Haley Cavinder.

Late last week, ESPN announced an hour-long preview that will precede this year’s championship game, which will air on network TV for the first time ever.

On Tuesday, hair and beauty brand Hally inked name, image and likeness (NIL) deals with more than 100 players from the Texas-based university to help launch a new batch of Shade Stix, a temporary hair dye in Baylor’s signature green and yellow.

Yesterday, the women’s sports organization announced that most of its 2023 hoops slate will air on WNBA League Pass, creating a unique partnership in the women’s basketball space.