The Athletic and Google unveiled a multiplatform project yesterday to expand its newsroom and double its coverage of professional women’s sports.

Moolah Kicks booked the Connecticut Sun’s Courtney Williams yesterday to promote its goods, demonstrating the footwear company’s growing presence in the women’s basketball space.

UCLA freshman hooper Kiki Rice scored Jordan Brand’s first-ever name, image and likeness (NIL) deal on Monday, firmly establishing her as an athlete to watch.

On Wednesday, investment app Stackwell enlisted at least six teams to encourage Black millennials and Gen Zers to grow their wealth. Count it.

After a truckload of public pressure, the Phoenix Mercury and Suns franchises are officially on the market. Majority owner Robert Sarver said Wednesday that he’s started the selling process, tipping off the search for a new owner — and a guessing game about how high the price will be.

It was a WNBA season for the record books, showcasing the strengths of the league’s current structure.

The outcry following the NBA’s one-year suspension of Phoenix Suns and Mercury owner Robert Sarver for racist and sexist comments is growing.

Financial services company Citi partnered with Notre Dame yesterday, providing a major assist to the Fighting Irish women’s basketball (WBB) team.

The WNBA Finals started off with a win for the Las Vegas Aces and the league as a whole. The W’s posted several off-court triumphs this week, cementing the 2022 season as one of the best yet.

The WNBA will make a pit stop in Canada next year. Commissioner Cathy Engelbert announced yesterday that the league will play a preseason game in the country in 2023, teasing a wide-ranging growth strategy for the W. Break out the zhampagne.

Back in the States, the WNBA is shooting its shot by taking a multi-pronged approach to land a nine-figure broadcast agreement.

FanDuel is increasing its wager on the WNBA. The company upgraded its sponsorship yesterday to become the W’s official sportsbook and daily fantasy partner.