NBC has been enjoying the perks of the Caitlin Clark Effect, but when it came to airing her historic NCAA moment, the network didn’t put the game on linear television — a decision that not only cost them a larger audience, but also likely impeded the momentum of Clark’s popularity.

In an effort to peer into the internal workings of the league, Shattered Glass: A WNBPA Story premiered on free streaming service Tubi yesterday. The documentary focuses on three athletes at the top of their game: NY Liberty stars Breanna Stewart and Jonquel Jones, and WNBPA president and current free agent Nneka Ogwumike.

Yesterday, AU released its 2024 roster, which features 29 current and former WNBA athletes, and announced that games will be available for free on the WNBA App for the first time ever.

The February event will be the first dedicated exclusively to basketball content, and while most entries are men’s basketball features, the WNBA–focused reality show is riding a months-long hype train.

On yesterday’s episode of The GIST of It, Wilson explained how the activation puts the two pro basketball leagues on equal footing. Savoring every bite.

After seeing its best viewership in 21 years — and the NBA’s instant audience boost for its inaugural In-Season Tournament — the WNBA is ready to revamp its own in-season tourney.

NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) published a personal essay on Wednesday about her experience releasing the Sabrina 1s, her first Nike shoe and only the 12th signature shoe in WNBA history.

While ESPN has been a leader for live WNBA coverage, only 4% of its famed 30 for 30 documentary series focuses on women athletes.

Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.

After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.

Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.

Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.