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Being entrepreneurial with Kirby Porter

Being entrepreneurial with Kirby Porter

Being entrepreneurial with Kirby Porter

Kirby Porter isn’t just any C-suite exec: She was named Unrivaled’s CBO at just 27 years old, after a career that spanned working for corporate and venture capital firms, launching her own podcast, and founding a startup called New Game Labs. At Unrivaled, she’s responsible for crafting how the league shows up in the world — and making sure more of the world gets to see it.

October 08, 2026

Adidas announces multiyear partnership with Unrivaled

Adidas announces multiyear partnership with Unrivaled

Adidas announces multiyear partnership with Unrivaled

Adidas signed a new multiyear partnership with Unrivaled yesterday, becoming the league’s official uniform and performance apparel partner starting in the 2027 season, a switch from its initial deal in 2024 with Under Armour.

September 24, 2026

Upshot league continues making moves after completion of inaugural season

Upshot league continues making moves after completion of inaugural season

Upshot league continues making moves after completion of inaugural season

In case you needed a reminder, the Upshot League debuted in May in hopes of fulfilling a much-needed development gap for the WNBA. While the 5v5 league isn’t associated with the W like the G League is with the NBA, it allows more women to stay game-ready and offers professional scouts an easy way to track talent when roster spots open up from inevitable injuries.

September 22, 2026

Looking at three decades of the cultural impact of WNBA fashion

Looking at three decades of the cultural impact of WNBA fashion

Looking at three decades of the cultural impact of WNBA fashion

The WNBA is the most-followed women’s sports league in the world, and its 30th anniversary has been a celebration of the players and the everyday people contributing to that achievement. From a branding perspective, the W has always been one-of-one, and the look and feel of this league is just as remarkable and impactful today as it was in the 90s.

September 19, 2026

New data underscores a record-breaking regular season for the WNBA

New data underscores a record-breaking regular season for the WNBA

New data underscores a record-breaking regular season for the WNBA

Over 1.2M people watched Team USA win its fifth consecutive FIBA Women’s Basketball World Cup despite competing with the US Open men’s final and the NFL’s first Sunday of the season. Needless to say, fans are ready for more hoops.

September 17, 2026

WNBA commissioner Cathy Engelbert to retire at end of the year

WNBA commissioner Cathy Engelbert to retire at end of the year

WNBA commissioner Cathy Engelbert to retire at end of the year

ICYMI, WNBA commissioner Cathy Engelbert announced her retirement on Friday after seven years in the position. Her last day on the job is December 31, 2026, with this epic 16 weeks’ notice launching a highly competitive job search that already has the rumor wheel spinning.

September 10, 2026

Minnesota Lynx seek new streaming partner after Victory+ folds

Minnesota Lynx seek new streaming partner after Victory+ folds

Minnesota Lynx seek new streaming partner after Victory+ folds

Things have gone from bad to worse for Victory+ after its parent company announced the dissolution of the Dallas-based streaming service yesterday. Surprisingly, the WNBA’s Minnesota Lynx and Atlanta Dream kept their contracts until the end despite previous partners like the NWSL terminating its agreement earlier this summer.

September 03, 2026

Inaugural season of the Upshot League fills much-needed development gap

Inaugural season of the Upshot League fills much-needed development gap

The Call Up

Inaugural season of the Upshot League fills much-needed development gap

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September 01, 2026

While the NBA, MLB, and NHL have distinct talent developmental systems, the WNBA has…a major gap. To help change this, the Upshot League launched this May in hopes of creating more stateside opportunities for elite players.

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The GIST of It Podcast

Rob Gronkowski talks gameday spreads and growth mindset

October 08, 2026

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Rob Gronkowski talks gameday spreads and growth mindset

Rob Gronkowski talks gameday spreads and growth mindset

Today’s episode is all about the gridiron. First, The GIST’s managing editor Lauren Tuiskula sits down with the one and only Rob Gronkowski to chat about the four-time Super Bowl champ’s broadcasting debut, growth mindset, and go-to gameday eats. Then, Tuiskula and co-host Ellen Hyslop forecast the Week 5 football climate. No flags on this play.

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Refurbished basketball courts breathe new life into community spaces

Refurbished basketball courts breathe new life into community spaces

Refurbished basketball courts breathe new life into community spaces

With 27 Olympic gold medals between the men’s and women’s teams, USA Basketball knows a thing or two about cultivating talent. So what do they list as the number one value for their youth development program? Fun.

August 29, 2026

Unrivaled reaches $650M valuation following successful Series C fundraise

Unrivaled reaches $650M valuation following successful Series C fundraise

Unrivaled reaches $650M valuation following successful Series C fundraise

It’s Unrivaled’s world, and we’re just living in it. The upstart 3v3 women’s basketball league launched by superstars Napheesa Collier and Breanna Stewart is thriving, announcing yesterday that it nearly doubled its valuation in just one year.

August 27, 2026

Minnesota Lynx facing ownership changes with playoffs looming

Minnesota Lynx facing ownership changes with playoffs looming

Minnesota Lynx facing ownership changes with playoffs looming

August 25, 2026

The Golden State Valkyries can’t stop winning — on and off the court

The Golden State Valkyries can’t stop winning — on and off the court

The Golden State Valkyries can’t stop winning — on and off the court

As you may have heard, the WNBA All-Star Game (ASG) is headed to the Bay in 2027 — a monumental dub for a team that will only have played since 2025. It’s the latest in a long string of achievements for the Golden State Valkyries, who can’t seem to stop winning on and off the court.

August 20, 2026

WNBA leadership set to meet on rising tensions surrounding trans athletes

WNBA leadership set to meet on rising tensions surrounding trans athletes

WNBA leadership set to meet on rising tensions surrounding trans athletes

In the 30 years since the WNBA was founded, exactly zero transgender women have played in the league. And yet, the conversation surrounding trans athletes is reaching dangerous levels as the attempts to turn this tiny, vulnerable group of people into a supposed threat to women’s sports increase each day.

August 11, 2026

Cleveland’s forthcoming WNBA franchise announces name and branding

Cleveland’s forthcoming WNBA franchise announces name and branding

Cleveland’s forthcoming WNBA franchise announces name and branding

A little over a year ago, Cleveland was announced as the WNBA’s 16th franchise after Rock Entertainment Group (REG) paid a historic $250 million expansion fee. Now, the city finally knows who they’ll be cheering for: the Sirens. The club debuted its name and branding on Tuesday at Rocket Arena, the 19.4K-seater stadium where it will begin play in 2028.

August 06, 2026

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