You get an upset, you get an upset, everybody gets an upset! It was that kind of weekend in men’s basketball, where the underdogs took control on Saturday. With March Madness rapidly approaching, resume-boosting wins are all the more important.

The weekend’s slate of women’s college basketball games had a little bit of everything, from upsets, to star performances, to a Texas-sized serving of revenge.

Yesterday, sports data platform Relo Metrics released a report on 2024 sponsorship across six major American sports leagues, including the WNBA. The leagues generated over $11B in sponsor media value (SMV) amid a 15% jump YoY in sports sponsorship, meaning this space is more profitable than ever — especially in rising leagues like the WNBA.

The postseason is only a month away, adding a little extra spice to intraconference showdowns. These latest top-25 matchups have everything from major seeding implications, to history-making outcomes, to jaw-dropping stats.

And just like that, perhaps the most shocking trade deadline in NBA history has come and gone — but not before hearts were broken and whiplash set in. One of the final chips to fall? Disgruntled Miami Heat superstar Jimmy Butler, who’s on his way to the Golden State Warriors after Wednesday’s blockbuster trade. That’s right, the saga is officially over.

This week’s slate of women’s basketball games features several top-25 contests with major postseason implications. With March just one month away, the stakes are officially raised.

Birth control company Opill leveled up its WNBA partnership yesterday by increasing its collegiate campus presence. The two brands teamed up with the Black Women’s Health Imperative for IRL activations designed to inform Black women about their reproductive health and improve health equity while reaching another crucial demographic: college students.

The sports media landscape has long been dominated by white men, but that’s changing with an increasing number of women clipping on mics and crushing it on air — and that’s exactly where these four hoop-tastic Black women thrive.

Don’t get too comfortable, college basketball fans. Your favorite team could be on the move in today’s AP Poll after a Saturday chock-full of upsets and epic comebacks.

Jaws dropped across the NBA late Saturday night as news of a stunning blockbuster trade — one that’s sending five-time All-NBA first-teamer Luka Dončić to the LA Lakers and ten-time All-Star Anthony Davis to the Dallas Mavericks — broke while most hoops fans were snug in their beds. That’s right, it’s 1000% real.

The hardwood drama doesn’t end with the NBA — WNBA shakeups continue to shock during the league’s ongoing free agency shenanigans. Let’s dive into the latest W-altering headlines from over the weekend.

Hall of Fame head coach John Calipari will return to Kentucky’s Rupp Arena for the first time since he left the Wildcats to take the head coaching job at Arkansas last April.