With Caitlin Clark at the helm, the Indiana Fever is seeing marketing opportunities like never before, so the team wants to capitalize to build a legacy brand. Fever president of basketball operations Kelly Krauskopf has said she envisions the team as an “enduring brand like Apple.”

Two youngsters are pulling ahead in the race for the sport’s highest individual honor.

Who's chilling during the last week of the regular season?

And the award for Best Drama goes to...

Last night featured all sorts of bizarre score lines as teams careen towards the postseason

The small bracket makes the hunt for the natty extra-spicy from the beginning

Yesterday, OneTeam Partners — an agency that represents several pro athlete unions — announced a transformative partnership with 3v3 women’s basketball league Unrivaled and the WNBPA. Through the agreement, Unrivaled now owns group licensing rights for WNBPA athletes, meaning that the league (and its players) can finally capitalize on NIL–driven products and branding.

Hartbeat — the new multichannel entertainment company founded by comedian Kevin Hart — is diving deep into the basketball world with a WNBA–driven partnership. Yesterday, Hartbeat announced its partnership with Pacers Sports & Entertainment (PS&E) to serve as its official “cultural curator” to merge sport, entertainment, and culture in Indiana and beyond.

It’s officially the end of an era — for the Phoenix Mercury, the WNBA, and sports as a whole — after the iconic Diana Taurasi announced her retirement yesterday. Fully satiated, the hoops giant’s storied career is truly one for the history books.

The latest AP Polls reflect the parity on both the women’s and men’s sides.

An elite midweek slate awaits.

On the line? Regular-season titles and seeding for next week’s conference tourneys.