How women's pro leagues are adapting to the new NIL reality
How women's pro leagues are adapting to the new NIL reality
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The NCAA’s name, image, and likeness (NIL) era has catapulted women’s sports to unprecedented heights but also poses a new set of challenges (and opportunities!) for pro sports leagues.
April 29, 2023
Six of eight squads have locked in their spots in the NBA Conference Semifinals
Six of eight squads have locked in their spots in the NBA Conference Semifinals
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With all due apologies to Ms. Jackson, the Eastern Conference (EC) No. 2 Boston Celtics prevailed over the No. 7 Atlanta Hawks last night, which means six of eight squads have locked in their spots in the Conference Semifinals.
April 28, 2023
Brittney Griner speaks to the media for the first time
Brittney Griner speaks to the media for the first time
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Phoenix Mercury star Brittney Griner spoke to the media for the first time since she was wrongfully detained in Russia yesterday and renewed the spotlight on the league’s salary structure.
April 28, 2023
Two more teams booked their spot in Round 2 of the NBA Playoffs
Two more teams booked their spot in Round 2 of the NBA Playoffs
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After last night’s triple-header of crucial Game 5s, two teams have booked their spot in Round 2 of the NBA Playoffs.
April 26, 2023
Where things stand one week into the NBA playoffs
Where things stand one week into the NBA playoffs
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The other series? Much messier — here’s who’s on the verge of clinching (hi, WC No. 4 Phoenix Suns) and who still has a long way to go.
April 24, 2023
Game 3s are bringing the drama in the NBA playoffs
Game 3s are bringing the drama in the NBA playoffs
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Game 3s are certainly a party in the NBA Playoffs as the series shift venues for two tilts, giving the lower seeds a chance to capitalize on home-court advantage.
April 21, 2023
WNBA inks multiyear deal with Scripps to televise Friday night games
WNBA inks multiyear deal with Scripps to televise Friday night games
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Yesterday, the league inked a multiyear agreement with Scripps to televise games nationally and regionally on Friday nights.
April 21, 2023
The Toronto Raptors' season comes to a disappointing end
The Toronto Raptors' season comes to a disappointing end
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Let’s take stock of what’s next for the Dinos, then, the show must go on — there’s more NBA playoff hoops to discuss.
April 14, 2023
The world is still buzzing about women's basketball
The world is still buzzing about women's basketball
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With super-high demand for next season’s tickets, a ton of momentum heading into media rights negotiations, and even SNL taking notice, the sport’s party is still raging.
April 12, 2023
WNBA to capitalize on March Madness hype with new marketing strategy
WNBA to capitalize on March Madness hype with new marketing strategy
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At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.
April 12, 2023
The NBA play-in tournament is off to a dramatic start
The NBA play-in tournament is off to a dramatic start
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The dramatic NBA play-in tournament more than delivered with last night’s tip-off, giving way to tonight’s win-or-go-home showdowns. Nothing like high stakes hoops.
April 12, 2023