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The good, the bad, and the ugly of the WNBA this weekThe good, the bad, and the ugly of the WNBA this week
The good, the bad, and the ugly of the WNBA this week
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It’s been zero days since the WNBA’s last incident, so let’s talk the good, the bad, and the ugly. Onward.
July 31, 2026
The WNBA trade deadlines looms as rivals take the hardwoodThe WNBA trade deadlines looms as rivals take the hardwood
The WNBA trade deadlines looms as rivals take the hardwood
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A tunnel ’fit that speaks for itself, eyebrow-raising rumors ahead of Sunday’s 3 p.m. ET trade deadline, one of the best rivalries in basketball on deck — no one does it quite like the WNBA.
July 29, 2026
2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact
2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact
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Any way you slice it, the 2026 WNBA All-Star Weekend (ASW) in Chicago was a true success, from impressive attendance at the game itself to the many brand activations and presidential pep talks. The event celebrated the power of women’s sports and showcased the profitability of the W. Reaching new heights.
July 28, 2026
Two storylines to watch in the second half of the 2026 WNBA seasonTwo storylines to watch in the second half of the 2026 WNBA season
Two storylines to watch in the second half of the 2026 WNBA season
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The Group Chat popped off about all things WNBA All-Star Weekend, from the historic three-point contest to the most chaotic livestream in sports to the collection of ’fits that belong in the Louvre. Now, it’s back to reality as the second half of the season tips off tomorrow.
July 27, 2026
Delta’s WNBA deal is winning over Gen Z women travelersDelta’s WNBA deal is winning over Gen Z women travelers
Delta’s WNBA deal is winning over Gen Z women travelers
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For 2026 WNBA All-Star Weekend (ASW), Delta rolled out a new activation that hits on a few key marketing notes to draw in their target demographic of young women. It involves exclusive membership, loyalty points, and free stuff — all things consumers love. We spoke with Emmakate Young, Delta’s managing director of sponsorships and partnership management, about the airline’s latest campaign and the wins it’s seen since its WNBA partnership has taken flight.
July 25, 2026
Breaking down every event at WNBA All-Star WeekendBreaking down every event at WNBA All-Star Weekend
Breaking down every event at WNBA All-Star Weekend
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Whatever your priorities ahead of WNBA All-Star Weekend, one thing’s for sure: The league’s best are about to put on a show. Here’s the lowdown on all the hoops happenings.
July 24, 2026
Wearable medtech company Forme signs expansive WNBPA partnership as it prioritizes brand alignment and usage among athletes Wearable medtech company Forme signs expansive WNBPA partnership as it prioritizes brand alignment and usage among athletes
Wearable medtech company Forme signs expansive WNBPA partnership as it prioritizes brand alignment and usage among athletes
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Last week, the WNBPA announced a partnership with Forme, a unique sports apparel company with patented wearable tech that improves posture (just ask Taylor Swift). We spoke with WNBPA president Nneka Ogwumike, WNBPA executive director Terri Carmichael Jackson, and Forme founder Dr. Stephen Liu about the deal and the opportunities for medtech start-ups in sports.
July 21, 2026
Way-too-early picks for the WNBA’s end-of-season awardsWay-too-early picks for the WNBA’s end-of-season awards
IN PARTNERSHIP WITH
Way-too-early picks for the WNBA’s end-of-season awards
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WNBA All-Star Weekend is just two sleeps away — but first comes tonight’s six-game slate, where a certain superstar could make her season debut. As we near the season’s unofficial halfway point, here are our way-too-early picks for the league’s end-of-season awards. Nothing but net.
July 21, 2026
Rounding up the WNBA’s most intriguing headlinesRounding up the WNBA’s most intriguing headlines
Rounding up the WNBA’s most intriguing headlines
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July 16, 2026
NBA champion Kyle Lowry retires as a Toronto RaptorNBA champion Kyle Lowry retires as a Toronto Raptor
NBA champion Kyle Lowry retires as a Toronto Raptor
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Five years ago, Kyle Lowry told us he’d retire as a Toronto Raptor — and the 40-year-old kept his promise yesterday, inking a one-day deal with the Raps and choosing to hang up his sneakers in Canada after an illustrious 20-year NBA career.
July 08, 2026
Breaking down the 2026 Commissioner’s Cup matchupBreaking down the 2026 Commissioner’s Cup matchup
Breaking down the 2026 Commissioner’s Cup matchup
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The sixth annual Commissioner’s Cup final tips off tomorrow at 7 p.m. ET featuring a pair of perennial juggernauts: the NY Liberty and Las Vegas Aces, who topped the standings after conference group play to punch their tickets.
June 29, 2026
Must-know headlines from a weekend of top-tier WNBA hoopsMust-know headlines from a weekend of top-tier WNBA hoops
IN PARTNERSHIP WITH
Must-know headlines from a weekend of top-tier WNBA hoops
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The Summer Solstice didn’t just usher in longer days — it also brought some of the best performances women’s basketball has to offer.
June 22, 2026
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