After last night’s second-round finale, the men’s Sweet 16 is officially set for Thursday’s tip-off — and despite a tumultuous first round (and the sport’s recent, sharp rise in parity), this year’s crop contains mostly familiar faces.

While official data points from women's March Madness have yet to drop, there’s a general consensus building that the women’s tournament is more compelling than the men’s. A recent Seton Hall Sports Poll (the first and only university-based poll on the sports industry) reflects the rising popularity of women’s college basketball.

Join us as we examine the recent and rapid growth on the women’s side.

With the women’s First Four games in the rearview mirror, their first round of full mayhem tips off this morning. In a weekend of wall-to-wall basketball, here are four not-to-miss matchups.

More than 86.2% of brackets were already busted just two games into the men’s first round yesterday. Must be March.

As of this week, women’s March Madness ads are effectively sold out. It’s estimated that Disney — the network that owns the women’s tournament — could generate more than $25M in ad sales revenue this year, up from the estimated $19.4M ESPN and ABC made during last year’s tourney.

It’s the most wonderful time of the year — the Division I (DI) women’s basketball national tournament (aka March Madness) tips off with today’s First Four matchups.

March Madness is underway after last night’s opening men’s First Four action, with two more games and the tip-off of the women’s First Four fun on deck tonight.

The full hoops hurricane begins with 16 first-round games crammed into a mere 12 hours tomorrow. Here are the ones not to miss...

The 68 DI men’s teams were revealed on Sunday, and the single-elimination (!!!) tournament officially begins tonight.

Last night’s dramatic bracket reveal featured first-time dancers and perennial powerhouses aplenty, setting the stage for this week’s March Madness tip-off.

Men’s conference tournament finals tend to be lost in the Selection Sunday sauce, but this year’s grand finales — and the 21 top seeds who were left hoping for an at-large natty bid — were too wild to ignore.