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Simmons paves the way with Women’s Sports Business MSM ProgramSimmons paves the way with Women’s Sports Business MSM Program
Sports Business
Simmons paves the way with Women’s Sports Business MSM Program
Women’s sports will conquer new territory in 2026: the classroom. Simmons University in Boston makes history this fall with the first cohort of its Women’s Sports Business Program. Matriculated students will earn a Master of Science in Management (MSM) with a Business and Leadership in Women’s Sports Concentration, the first of its kind. The development is unsurprising for the historically female institution. At the time of its founding in 1974, the Simmons School of Management (SOM) offered the world's first MBA program designed specifically for women, and over 50 years later, Simmons is making way for even more progress.
August 01, 2026
Misha Sher’s next chapter is helping women athletes achieve true stardomMisha Sher’s next chapter is helping women athletes achieve true stardom
Misha Sher’s next chapter is helping women athletes achieve true stardom
You’ve heard of mega-agencies serving hundreds of athletes, boutique ones catering to a select few, and emerging ones focusing on women athletes only. Last month, industry veteran Misha Sher launched his own agency, One of Not Many (ONM), after seeing gaps in the way women athletes build their careers after hanging up the cleats. Sher chatted with us last month about why he launched ONM and how he plans to make his roster of four athletes — which includes former USWNT and NWSL standout Ali Riley and Arsenal forward Alessia Russo — stars in their next chapter, too.
July 18, 2026
Hype around NY Knicks Finals run energizes national fanbase, brands as NYC women’s teams position themselves similarlyHype around NY Knicks Finals run energizes national fanbase, brands as NYC women’s teams position themselves similarly
Sports Business
Hype around NY Knicks Finals run energizes national fanbase, brands as NYC women’s teams position themselves similarly
June 04, 2026
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The week FIFA lost the plot The week FIFA lost the plot

There’s been some major drama going down at FIFA headquarters. Last week, FIFA president Gianni Infantino announced a plan to sell stakes in future World Cups to private equity firms — an announcement that was met with immediate backlash. On today’s episode of The GIST of It, co-hosts Steph Rotz and Alessandra Puccio explain why Infantino’s failed plan caused such a stir and detail the potential fallout from his latest bungle.

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How Edmonton is becoming a Canadian women’s sports havenHow Edmonton is becoming a Canadian women’s sports haven
How Edmonton is becoming a Canadian women’s sports haven
Edmonton, Alberta, is a unique place. At roughly 1.2M residents, it’s dwarfed by larger Canadian cities like Toronto and Metro Vancouver — and though it doesn’t have its own professional women’s sports team, it’s become a hot spot for major women’s sporting events. That’s largely thanks to its tourism board, Explore Edmonton, which sees the economic and social value in these events. We spoke with sport and culture events director Cindy Medynski about why this strategy serves Edmonton and what other cities can learn. Small but mighty.
April 25, 2026
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