Women’s sports memorabilia is the next big thing, and The Realest is readyWomen’s sports memorabilia is the next big thing, and The Realest is ready
Women’s sports memorabilia is the next big thing, and The Realest is ready
In sports, fashion, media, and beyond, we’re seeing a multigenerational interest in nostalgia, one that women’s sports hasn’t always had the resources to meet. But that’s changing fast thanks to companies like The Realest, the authenticated memorabilia platform that raised $12M in funding earlier this year. In February, we spoke with founder and CEO Scott Keeney about how the new verified memorabilia brand has been able to break into the market, address authentication issues, and serve the women’s sports community like no one has before.
April 11, 2026
What men’s sports can learn from Heated RivalryWhat men’s sports can learn from Heated Rivalry
What men’s sports can learn from Heated Rivalry
March 07, 2026
ICYMI, the queer love story framed through a hockey rivalry has become a massive phenomenon averaging 10.6M U.S. viewers per episode, with millions of Canadian viewers returning to rewatch Shane Hollander and Ilya Rozanov’s love story. It’s HBO’s most-watched acquired series ever, and the book that inspired it is currently Canada’s top-selling novel.
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 AUSL’s Golden Tickets are going viral and changing lives AUSL’s Golden Tickets are going viral and changing lives

Ready to smile?

Then look no further than today’s episode of The GIST of It. Today, co-hosts Ellen Hyslop and Steph Rotz are sharing the story of Athletes Unlimited softball’s viral Golden Tickets, handed out to college players around the country to let them know their dreams of becoming a pro softball player are about to come true. It’ll melt your heart in the best way.

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Why Rebel Girls resonates with Gen Alpha sports fansWhy Rebel Girls resonates with Gen Alpha sports fans
Why Rebel Girls resonates with Gen Alpha sports fans
In December 2024, girls empowerment brand Rebel Girls entered the sports chat for the first time, making a splash through partnerships with two emerging women’s sports leagues: LOVB and AUSL. Rebel Girls saw its audience of Gen Alpha girls organically respond to its sports-centric content, so the brand leaned in. Over a year later, Rebel Girls is going even deeper into the sports world. Rebel Girls announced four new sports-inspired series this week, while also naming 14-year-old Pepper Persley as its first-ever brand ambassador and Emma May-Bradley as chief content and marketing officer.
February 28, 2026