Today, Raj Sports is announcing exclusively through The GIST that it’s bringing back Epicenter Week, a five-day summer celebration in Portland promoting its NWSL and WNBA franchises. But Epicenter Week is much more than that — and it’s bigger and better this year thanks to prominent sponsor and nearby neighbor Nike.

On Monday, ticket resale marketplace StubHub announced a multiyear partnership with the Chicago Sky, marking the first deal of its kind in the WNBA. This isn’t just a win for fans looking for alternative ticket platforms — we’ve seen sports clubs’ ticketing partnerships offer valuable benefits for all parties.

Everyone wants to be in the women’s sports bar business these days, so The Sports Bra is making it easy for anyone to own a piece of the action. Yesterday, the Portland-based enterprise built on its expanding franchise business by rolling out a new investment opportunity: A crowdfunding campaign called “Own a Piece of The Bra.”

Edmonton, Alberta, is a unique place. At roughly 1.2M residents, it’s dwarfed by larger Canadian cities like Toronto and Metro Vancouver — and though it doesn’t have its own professional women’s sports team, it’s become a hot spot for major women’s sporting events. That’s largely thanks to its tourism board, Explore Edmonton, which sees the economic and social value in these events. We spoke with sport and culture events director Cindy Medynski about why this strategy serves Edmonton and what other cities can learn. Small but mighty.

As the LA Sparks seek a fourth WNBA championship, they’re building a roster around big-name veterans like Kelsey Plum and Nneka Ogwumike. But one young superstar is also at the heart of the team and the WNBA at large: third-year forward Cameron Brink. Last week, we caught up with her to learn about how she’s built her illustrious brand portfolio with “intentional” partnerships — and how she turned a difficult injury setback into an opportunity to build her entrepreneurial skills.

The Robert Wood Johnson Foundation released a national study involving Gen Z teens yesterday, highlighting that sports and athletes heavily influence how teens perceive societal issues.

In sports, fashion, media, and beyond, we’re seeing a multigenerational interest in nostalgia, one that women’s sports hasn’t always had the resources to meet. But that’s changing fast thanks to companies like The Realest, the authenticated memorabilia platform that raised $12M in funding earlier this year. In February, we spoke with founder and CEO Scott Keeney about how the new verified memorabilia brand has been able to break into the market, address authentication issues, and serve the women’s sports community like no one has before.

With March Madness finally here, we spoke with Terése Whitehead and Kim DeCarolis, who lead NIL and commercial strategy at Michigan and Georgia, respectively. Both are embedded on campus through their work with Altius Sports Partners, which launched in 2020 and has quickly become a leading strategic advisor for college athletic departments.

This week, the Bank of America Institute — the bank’s internal think tank that analyzes consumer behaviors and trends from customer data — shared insights into how customers are engaging around women’s sports. The data supports trends we’ve seen, with these new numbers further strengthening the business case for women’s sports. Let’s dive in.