Sports Business | The GIST

Grand Slam Track announces bankruptcy as Athlos, others illustrate what emerging sports leagues need for success

After months of financial difficulties, track & field league Grand Slam Track (GST) — spearheaded by Olympic legend Michael Johnson — officially filed for bankruptcy last week. As popular Olympic sports try to extend their reach beyond the global competition, GST presents a cautionary tale as it endured common issues faced by upstart sports leagues.

December 16, 2025

Partners of pro athletes offer organic, engaging marketing opportunities for brands and untapped potential in women’s sports

WAGs are where it's at

December 12, 2025

Netflix and Paramount Skydance make billion-dollar moves to acquire Warner Bros. Discovery, shaking up sports landscape

On Friday, Netflix announced it will acquire the streaming and studio divisions of Warner Bros. Discovery (WBD), now separated under the Warner Brothers (WB) brand, in a $82.7B deal. But in dramatic fashion, Paramount Skydance threatened to finish what it started as it launched a $108.4B hostile bid for the entire company to compete with what was considered a done deal.

December 09, 2025

New app plans to exclusively cater to women’s sports as sector sees growth

Last week, Rival — set to be the first sportsbook built exclusively for women’s sports — shared its plans to be active in three U.S. betting markets by 2026. The platform will include bets across the NWSL, WNBA, NCAA women’s basketball, WSL, WTA, and more, differing from the existing platforms that center men’s sports.

November 25, 2025

New Parity data illustrates the power of Gen Z spending in women’s sports

Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

November 14, 2025

WNBA legend Candace Parker becomes first woman co-chair of Pro Athlete Community

Today, The GIST is exclusively sharing that Pro Athlete Community (PAC) — an organization that supports retired athletes in their post-playing careers — has named WNBA legend Candace Parker as a co-chair on its board of advisors. This is a pivotal move for the org as it recruits more women into its community of over 1.6K retired pro athletes, many of whom are men.

November 10, 2025

NIL deal platform Opendorse shares key insights on today’s women college athletes

Last week, collegiate NIL platform Opendorse shared data-backed insights on why brands should partner with women athletes. The platform points out only 8%-12% of House vs. NCAA settlement payments are allocated to women athletes across more than a dozen programs, totaling roughly $2M of a $20.5M maximum budget.

November 10, 2025

India’s Women’s Cricket World Cup win sets the stage for growth in South Asian diaspora

Sports Business

India’s Women’s Cricket World Cup win sets the stage for growth in South Asian diaspora

November 05, 2025

On Sunday, India won the ICC Women’s Cricket World Cup for the first time ever, doing it on their home turf in front of more than 40K fans. It’s a transformative moment for women’s cricket in the country, which, despite its storied legacy on the men’s side, is just building up its women’s fandom thanks to recent domestic investment and increased exposure.

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The GIST of It Podcast

Ep #517

How two torn ACLs are shaking up the NFL

December 16, 2025

Listen on Apple Music Listen on Spotify

’Twas a dark NFL Sunday.

Two major injuries rattled the league in Week 15. First, superstar Kansas City Chiefs quarterback Patrick Mahomes tore his ACL in the final two minutes of his team’s loss to the LA Chargers. But that wasn’t all: hours later, Green Bay Packers defensive tackle Micah Parsons went down with a non-contact knee injury that was later confirmed to be an ACL tear. Today’s episode of The GIST of It takes a look at how these devastating injuries will impact the NFL.