The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.

One of the biggest takeaways from 2023? That women are a (fiscal) force.

Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.

To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.

After a year of landmark wins, companies can learn from Ally’s approach to understand how true allies show up for the women’s game.

Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.

Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.

Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.

The fitness company’s first-ever live sports deal will allow League Pass subscribers to watch games (along with NBA and WNBA–themed classes!) right from their bikes.

Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.