Her record-setting World Cup win on Tuesday showcased her unique appeal as the face of alpine skiing, while spotlighting the uneven business slope the niche sport competes on.

Ahead of its inaugural season, the league sold its first domestic broadcast package on Monday to Paramount Global’s Viacom18 for $116 million (!!!) over five years, inking the third-largest TV deal for a women’s sports league.

In a Tuesday report, the Division I (DI) transformation committee recommended restructuring the NCAA’s revenue distribution program that primarily rewards schools for their performance in just one competition — men’s March Madness.

The Pac-12 Conference is exploring the idea of selling its data rights to sportsbooks to open up a new revenue stream as more states greenlight wagers, commissioner George Kliavkoff said in an interview last week.

The Disney subsidiary was the sixth most-watched network during primetime hours in the U.S. last year and was one of the few to enjoy double-digit growth YoY.

On Tuesday, the Olympic gold medalist ended her endorsement deal with the telehealth provider, a decision that comes seven months after Cerebral’s medical practices became subject to federal investigation.

The broadcast company — famed for organizing America’s national spelling bee competition — launched Scripps Sports on Thursday to compete regional and national sports packages.

The NCAA is on the hunt for a media consultant to play an instrumental role in negotiating broadcast terms for around 30 NCAA national tournaments that will soon head to market, per a Tuesday report.

Qatar is hoping to (controversially) bid for the 2036 Summer Olympics in the capital city of Doha.

No company is too small to strike a name, image and likeness (NIL) deal, local car dealerships included.

According to a report published yesterday, the streaming giant has been quietly plotting its expansion into live events.

The national governing body for triathlon, USA Triathlon, launched Watch Us Thrive last week, a nonprofit NIL collective focused on scoring funds for the country’s female triathletes and boosting the sport’s popularity.