USA Triathlon launches a nonprofit NIL collective focused on funding female triathletes
USA Triathlon launches a nonprofit NIL collective focused on funding female triathletes
The national governing body for triathlon, USA Triathlon, launched Watch Us Thrive last week, a nonprofit NIL collective focused on scoring funds for the country’s female triathletes and boosting the sport’s popularity.
November 07, 2022
TikTok is leaning into sports content, with women's sports at the center
TikTok is leaning into sports content, with women's sports at the center
Sports may be trendier on TikTok than a Negroni sbagliato. In a Thursday interview, the company’s global head of sports Harish Sarma revealed that TikTok is leaning into sports content — and that women’s sports are central to its strategy.
November 07, 2022
The Women's International Pickleball Association (WIPA) launched on Wednesday
The Women's International Pickleball Association (WIPA) launched on Wednesday
WIPA launched on Wednesday to take advantage of the hype surrounding both pickleball and women’s sports.
November 04, 2022
The Big 12 NCAA Conference will sign a six-year. $2.28 billion extension with ESPN and Fox
The Big 12 NCAA Conference will sign a six-year. $2.28 billion extension with ESPN and Fox
The Big 12 Conference is about to score a big payday. According to recent reports, the college sports organization will sign a six-year, $2.28 billion (!!!) extension with broadcasters ESPN and Fox that runs until the 2030-31 season.
October 31, 2022
National Research Group's study showcases the growing appetite for women's sports
National Research Group's study showcases the growing appetite for women's sports
After surveying 2.5K Americans this month, the National Research Group (NRG) published a study showcasing the growing appetite for women’s sports and identifying areas for improvement.
October 28, 2022
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation
Student-athlete groups have been pushing the envelope on player compensation, with both an antitrust violation complaint and a pay lawsuit against the NCAA making waves recently.
October 26, 2022
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The Big 12 Conference teamed up with creative agency Translation to modernize its branding
The college sports organization teamed up with creative agency Translation on Monday to modernize its branding and embed itself in “youth culture.”
October 19, 2022
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Saudi Arabia’s national petroleum and natural gas company is now a major player in cricket
Aramco became a global partner of the International Cricket Council (ICC) on Friday, significantly increasing the visibility of a company frequently involved in sportswashing efforts.
October 17, 2022
Crypto.com’s “marketing meltdown” has resulted in payments owed to NWSL’s Angel City FC
Crypto.com’s “marketing meltdown” has resulted in payments owed to NWSL’s Angel City FC
Sports organizations are still feeling the chill of crypto winter. According to a report, Crypto.com’s “marketing meltdown” in recent months has resulted in the digital currency exchange backing out of high-profile deals and owing payments to partners, including the NWSL’s Angel City FC.
October 07, 2022