Ahead of its inaugural season, the league sold its first domestic broadcast package on Monday to Paramount Global’s Viacom18 for $116 million (!!!) over five years, inking the third-largest TV deal for a women’s sports league.

In a Tuesday report, the Division I (DI) transformation committee recommended restructuring the NCAA’s revenue distribution program that primarily rewards schools for their performance in just one competition — men’s March Madness.

The Pac-12 Conference is exploring the idea of selling its data rights to sportsbooks to open up a new revenue stream as more states greenlight wagers, commissioner George Kliavkoff said in an interview last week.

The Disney subsidiary was the sixth most-watched network during primetime hours in the U.S. last year and was one of the few to enjoy double-digit growth YoY.

On Tuesday, the Olympic gold medalist ended her endorsement deal with the telehealth provider, a decision that comes seven months after Cerebral’s medical practices became subject to federal investigation.

The broadcast company — famed for organizing America’s national spelling bee competition — launched Scripps Sports on Thursday to compete regional and national sports packages.

The NCAA is on the hunt for a media consultant to play an instrumental role in negotiating broadcast terms for around 30 NCAA national tournaments that will soon head to market, per a Tuesday report.

Qatar is hoping to (controversially) bid for the 2036 Summer Olympics in the capital city of Doha.

No company is too small to strike a name, image and likeness (NIL) deal, local car dealerships included.

According to a report published yesterday, the streaming giant has been quietly plotting its expansion into live events.

The national governing body for triathlon, USA Triathlon, launched Watch Us Thrive last week, a nonprofit NIL collective focused on scoring funds for the country’s female triathletes and boosting the sport’s popularity.

Sports may be trendier on TikTok than a Negroni sbagliato. In a Thursday interview, the company’s global head of sports Harish Sarma revealed that TikTok is leaning into sports content — and that women’s sports are central to its strategy.