Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.

An uptick in school-specific streaming services is translating into big wins for athletic departments and increased visibility for women’s sports teams, per a recent report.

Over the course of the last year, we asked industry leaders about the next big things in women’s sports, and most of them landed on improving the media landscape.

A Tuesday report shed light on the tug-of-war between university athletic departments and individual teams and athletes for contributions from NIL collectives, raising questions about equity in sports funding.

Her record-setting World Cup win on Tuesday showcased her unique appeal as the face of alpine skiing, while spotlighting the uneven business slope the niche sport competes on.

Ahead of its inaugural season, the league sold its first domestic broadcast package on Monday to Paramount Global’s Viacom18 for $116 million (!!!) over five years, inking the third-largest TV deal for a women’s sports league.

In a Tuesday report, the Division I (DI) transformation committee recommended restructuring the NCAA’s revenue distribution program that primarily rewards schools for their performance in just one competition — men’s March Madness.

The Pac-12 Conference is exploring the idea of selling its data rights to sportsbooks to open up a new revenue stream as more states greenlight wagers, commissioner George Kliavkoff said in an interview last week.

The Disney subsidiary was the sixth most-watched network during primetime hours in the U.S. last year and was one of the few to enjoy double-digit growth YoY.

On Tuesday, the Olympic gold medalist ended her endorsement deal with the telehealth provider, a decision that comes seven months after Cerebral’s medical practices became subject to federal investigation.

The broadcast company — famed for organizing America’s national spelling bee competition — launched Scripps Sports on Thursday to compete regional and national sports packages.

The NCAA is on the hunt for a media consultant to play an instrumental role in negotiating broadcast terms for around 30 NCAA national tournaments that will soon head to market, per a Tuesday report.