Last week, wearable tracking provider Kinexon announced its new partnership with Amazon Web Services (AWS) to develop products and technology to better serve female athletes.

Marketing solutions firm Kore released its State of the Industry report yesterday, which revealed that social media generated more than $12B in total adjusted ad value for sponsors around the world last year.

On Friday, the media company struck a content partnership with gamification company Gaming Society that’s centered on increasing the visibility of women’s sports and the wagers you can place on them.

On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.

A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.

On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.

LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.

According to a Friday report, new president Charlie Baker spent his first few weeks on the job meeting with nine members of U.S. Congress from both parties about upcoming NIL legislation.

This week, the sportswear brand unveiled its new and improved “Protect This House” spot, starring a trio of basketball stars in an effort to step up its Gen Z game.

Advertisers are mad for March Madness. Yesterday, ESPN announced that it sold out its NCAA women’s basketball tournament advertising inventory — including branding opportunities outside of the competition's 67 games — for the second consecutive year.

The renewed commitment runs through the 2024–25 academic year and will focus on building parity between women’s and men’s sports.

On Tuesday, a Nashville Metro council member proposed allocating $60M in public funds to facilities for pro women’s sports teams to entice prospective owners to the Tennessee city.