South Dakota’s attorney general files a new antitrust lawsuit against the NCAA.

Following Monday’s story on how the “sport-curious” contingent among Gen Z consumers operates, sponsorship analysis platform SponsorPulse shared some of its own insightful data about how the Zoomer generation engages with sports and pop culture.

The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.

Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.

And happy (early) Hispanic Heritage Month! Celebrated from September 15th to October 15th in the U.S., the month is all about recognizing the achievements of the Hispanic and Latine community.

Judge Claudia Wilken held a preliminary hearing yesterday to consider the many settlement objections made over the past few months.

From the USWNT achieving equal pay to the NWSL and WNBA’s collective bargaining wins, today’s Scroll is all about the progress that’s been made and the fight that remains.

Today, Paris begins its hosting duties once again, this time for the 2024 Paralympic Games. While both the Olympics and Paralympics showcase athletes on the world’s greatest stage, only the Olympics have historically benefitted from comprehensive investment — something media partners like NBC, sponsors like Toyota, and Paralympians are hoping to change.

From the history of the Games to the athletes to watch and the sports to cheer for, today’s newsletter is your complete primer for your return trip to Paris.

We’re swimming through your Summer School Qs about another major force joining NIL and conference realignment in shaping college sports: the NCAA’s transfer portal.

Last season saw a nationwide, record-breaking, ceiling-smashing party for college women’s volleyball and, this year, the sport is poised to soar even higher. Aces, loading.

Who makes college sports' rankings? And why do they matter?