The GIST and PWHL continue efforts towards expanding the reach of women's sports and female fandom across the United States and Canada

It's the next step in the reshaping of college sports.

The Collective — the women’s sports research branch of talent agency giant Wasserman — published new insights yesterday on women sports fans globally. Its most recent findings indicate women are a growing demographic in sports fandoms, one that activates more keenly around brands — something The GIST knows very well. *winks*

The Pac-12 announced another key win in its fight for survival yesterday.

Last Thursday, women’s track meet Athlos NYC took off at Icahn Stadium in Manhattan, and seemed to be everything founder Alexis Ohanian billed it to be. As we wait for official viewership and attendance numbers, immediate IRL impressions suggest Athlos could be the next major event on the Big Apple’s sports calendar between the US Open and the NYC Marathon.

In an exclusive conversation with The GIST yesterday, pro track competition Grand Slam Track’s (GST) director of athletes and racing Kyle Merber shared that the new league recently signed three Olympic medalists. As the Diamond League raises its prize money and Alexis Ohanian’s Athlos happens tomorrow, GST’s additions prove the sport is ripe for development — it just needs a little repackaging.

The numbers are finally in for NBCUniversal’s coverage of the 2024 Paralympics, and the athletes weren’t the only ones shattering records. After offering 1.5K hours of coverage this year, the network reached a record 15.4M total viewers, proving there’s an immense audience opportunity for the Games.

With school back in session, today we’re celebrating Historically Black Colleges and Universities (HBCUs) across the U.S., detailing the history and culture of these institutions and their impact on the sports world.

South Dakota’s attorney general files a new antitrust lawsuit against the NCAA.

Following Monday’s story on how the “sport-curious” contingent among Gen Z consumers operates, sponsorship analysis platform SponsorPulse shared some of its own insightful data about how the Zoomer generation engages with sports and pop culture.

The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.