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FuboTV secures preliminary injunction to block Venu Sports launchFuboTV secures preliminary injunction to block Venu Sports launch
FuboTV secures preliminary injunction to block Venu Sports launch
It’s official — Venu Sports won’t begin streaming anytime soon after a federal judge granted a preliminary injunction to squash the megalithic app (which was set to launch on August 23rd) on Friday.
August 19, 2024
Poland’s Kasia Niewiadoma wins the Tour de France Femmes by a four-second marginPoland’s Kasia Niewiadoma wins the Tour de France Femmes by a four-second margin
Poland’s Kasia Niewiadoma wins the Tour de France Femmes by a four-second margin
The third annual Tour de France Femmes crossed the finish line yesterday, with Poland’s Kasia Niewiadoma (pronounced Nye-vya-doma) edging out defending champ Demi Vollering of the Netherlands by just four seconds to win the yellow jersey. Here’s a breakdown of the week-long race by the numbers, s’il vous plaît.
August 19, 2024
NBCUniversal and CBC report historic Olympic viewership in U.S. and CanadaNBCUniversal and CBC report historic Olympic viewership in U.S. and Canada
NBCUniversal and CBC report historic Olympic viewership in U.S. and Canada
U.S. Olympic media partner NBCUniversal and Canadian broadcaster CBC released their final numbers from the 2024 Paris Olympics, proving the post-pandemic slump is over. The sky-high numbers also position them to cash in when they broadcast the Summer Games’ return to North America during LA28.
August 14, 2024
NCAA athletes at the 2024 Paris Olympics, by the numbersNCAA athletes at the 2024 Paris Olympics, by the numbers
NCAA athletes at the 2024 Paris Olympics, by the numbers
NCAA athletes brought home the hardware
August 14, 2024
NBCUniversal continues Olympic viewership hot streakNBCUniversal continues Olympic viewership hot streak
NBCUniversal continues Olympic viewership hot streak
One thing that seems to get better with time? NBCUniversal’s viewership numbers during the 2024 Paris Olympics. On Friday, NBCU shared metrics through the previous 14 days of programming, with the latest data proving that Team USA primetime victories are always a ratings winner.
August 12, 2024
Warner Bros. Discovery endures several hits to business amid NBA falloutWarner Bros. Discovery endures several hits to business amid NBA fallout
Warner Bros. Discovery endures several hits to business amid NBA fallout
It’s been a tough few weeks for Warner Bros. Discovery (WBD), the global multimedia brand that has endured everything from being shut out of the NBA’s media rights renewal to losing billions in its linear TV business. In recent days, WBD’s stock has plummeted and was down 40% YTD prior to yesterday’s opening bell.
August 09, 2024
Sports industry experts weigh in on the game’s latest trendsSports industry experts weigh in on the game’s latest trends
Sports industry experts weigh in on the game’s latest trends
Accounting firm PricewaterhouseCoopers (PwC) released its annual Global Sports Survey last Friday. The report surveyed 411 sports leaders from across 46 countries to distill a global perspective on the industry today, while also sharing short-term predictions.
August 07, 2024
2024 Paris Olympics continue to draw record viewership across global platforms2024 Paris Olympics continue to draw record viewership across global platforms
2024 Paris Olympics continue to draw record viewership across global platforms
The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.
August 05, 2024
SponsorPulse offers context on demographics primed for Olympic messagingSponsorPulse offers context on demographics primed for Olympic messaging
SponsorPulse offers context on demographics primed for Olympic messaging
The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.
August 02, 2024
Flavor Flav demonstrates celebrity impact on women’s sports sponsorshipFlavor Flav demonstrates celebrity impact on women’s sports sponsorship
Flavor Flav demonstrates celebrity impact on women’s sports sponsorship
Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.
August 02, 2024
NBC records historic Olympic ratings triumph after slumpNBC records historic Olympic ratings triumph after slump
NBC records historic Olympic ratings triumph after slump
NBC’s Olympic viewership is way up after a post-COVID slump deterred its Tokyo 2020 and Beijing 2022 audiences — and so are the network’s spirits (and ratings). As Paris 2024 rolls on, the exclusive U.S. Olympic broadcast partner is learning to leverage its revamped linear and digital distribution.
July 31, 2024
SponsorUnited report provides insight into Olympic sponsorshipSponsorUnited report provides insight into Olympic sponsorship
SponsorUnited report provides insight into Olympic sponsorship
With Paris 2024 in full force, sponsor insight platform SponsorUnited published a study last week on how brands are activating around Paris 2024 and what marketers can learn for the next Games.
July 29, 2024
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