After investing millions in women’s soccer and restructuring the WNBL, Australia is turning its attention to women’s cricket. Governing body Cricket Australia (CA) unveiled a 10-year plan yesterday formulated with input from top players on how to grow the game, which includes a goal to boost revenue by $65.3M to reach $79.1M by 2034.

On Wednesday, President Joe Biden signed a controversial bill that mandates TikTok parent ByteDance either sell its ownership stake in the social media platform or face a ban in the U.S. If TikTok is banned, the move could devastate the economy built around the platform and have unique implications for women’s sports.

Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.

Hugfest, incoming — the 2024 NFL Draft begins from Detroit, Michigan, tomorrow at 8 p.m. ET, with a particularly stacked draft class waiting to hear their names called. The pick is (almost) in.

The U.S. Department of Education released updates to Title IX regulations that allow student-athletes accused of sexual misconduct to avoid suspension until university investigations conclude.

Canadian Women & Sport released its latest data on Canadian fans today: “It’s Time: Unlocking the Power of Pro Women’s Sports Fans.” While the initial “It’s Time” report in 2023 mapped out the Canadian landscape for women’s sports development, this edition presents insight into the unique attributes of women’s sports fans in Canada.

That’s right, tomorrow is Earth Day, marked annually on April 22nd to demonstrate support for environmental protection.

The NCAA’s Division I Council made major moves to reduce restrictions on name, image, and likeness (NIL) deals and the transfer portal this week, changes the org’s implementing to try and keep up with the ever-changing college sports world.

The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.

The GIST: Win and advance or lose and go home — the stakes couldn’t be higher ahead of tonight’s Play-In Tournament finale, with two No. 8 seeds up for grabs before the first playoff round tips off tomorrow. No time to waste.

On Wednesday, international track and field governing body World Athletics announced it will award $50K to each event winner at the Paris 2024 Olympic Games, becoming the first international governing body to do so. This will uplift athletics medalists who, until now, have been classified as amateurs and had to forfeit compensation opportunities.