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🎓 Like a pro🎓 Like a pro
NCAA athletes win several key legal battles in ongoing fight for labor rights
College athletes keep winning major battles in the fight to be recognized as employees, a distinction that would allow them to earn income and experience labor protections. From Dartmouth to USC, the NCAA’s amateurism model is giving way to a new, labor-protected college landscape.
February 07, 2024
📓 Segregation and integration📓 Segregation and integration
Celebrating Black History Month
As the first weekend of Black History Month (BHM) comes to an end, today we’re celebrating Black sportspeople who’ve broken barriers in sports — from the court to the field to those calling the shots.
February 04, 2024
🏎️ Blow us all away🏎️ Blow us all away
Lewis Hamilton rocks F1 with impending move to Ferrari
The 2024 Formula 1 season doesn’t officially start until the end of February, but F1 silly season has already begun. Seven-time world champion and long-time Mercedes driver Lewis Hamilton is, ahem, switching gears and joining Ferrari in 2025 — a move as unexpected as when Zayn left One Direction.
February 02, 2024
🏛️ A more perfect union🏛️ A more perfect union
The NCAA lost its Ninth Circuit appeal last week
The NCAA took another L in its war against NIL last Thursday by losing its Ninth Circuit appeal to avoid paying out $4B in class action damages to eligible athletes, while the National Labor Relations Board resumes hearing a case today that could reclassify USC athletes as “professionals.”
January 22, 2024
📺 Diamond in the sky📺 Diamond in the sky
Amazon invests in Diamond Sports Group
In addition to restructuring its $8.6B debt, DSG secured a key investment and distribution deal from Amazon, which has been eager to expand its sports footprint.
January 19, 2024
🐟 Ride the wave🐟 Ride the wave
Deep Blue Sports and Entertainment team up with WNBA legend Sue Bird
Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.
January 10, 2024
💰 Bundling up 💰 Bundling up
The NCAA and ESPN announce an eight-year extension of their media rights package
Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.
January 05, 2024
◀️ Glow-ups and f***-ups◀️ Glow-ups and f***-ups
Who rose and who fell in NCAA fall sports this season
Now that it’s officially winter and fall sports (except football) are in the rearview mirror, we compared preseason rankings to final polls to see which teams exceeded expectations…and which were overhyped.
December 22, 2023
📈 Outliers: A story of success📈 Outliers: A story of success
The financial forecast predicts continued growth for women's sports in 2024
The financial forecast for 2024 is looking a little stormy as experts foresee a moderate economic slowdown on the horizon.
December 18, 2023
💼 Deep Blue agen-sea💼 Deep Blue agen-sea
Advertising veteran Laura Correnti announced the creation of the Deep Blue agency for women's sports
The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.
December 13, 2023
💰 Running up that NIL💰 Running up that NIL
Caitlin Clark lands a major multiyear deal with Gatorade
Clark is climbing the NIL leaderboard after landing a major multiyear deal with Gatorade yesterday, adding to her illustrious brand portfolio.
December 13, 2023
Women athletes and fans dominated sports conversations in NovemberWomen athletes and fans dominated sports conversations in November
Women athletes and fans dominated sports conversations in November
One of the biggest takeaways from 2023? That women are a (fiscal) force.
December 11, 2023
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