On Wednesday, the company told ad buyers that it plans to expand its Olympics-centered partnership with NBCUniversal (NBCU) to include four months of content building up to next summer’s Paris Games.

Yesterday, Ally Financial marked the first anniversary of its 50/50 Pledge to spend equally on men’s and women’s sports media by 2027 with a positive status report and a new brand ambassador program.

In a Monday interview, chairman Jimmy Pitaro said it’s “a ‘when,’ not an ‘if’” the broadcaster moves its entire slate to streaming service ESPN+, which would change the entire sports broadcasting landscape as we know it.

On Friday, Athletes Unlimited (AU) and Topps released a trading card set featuring all four AU sports — basketball, lacrosse, softball, and volleyball — in a move that signals the continuing demand for women’s sports products.

With the NBA and NHL Playoffs in full force, there’s one thing uniting all fans no matter their team: complaining about referees.

This week has brought some blockbuster transfers around the sports world, and we’re here with all the tea...

According to a recent report, brands ramped up their name, image, and likeness (NIL) dealmaking in year two, with NIL spend increasing 300% (!!!) from March 2022 to March 2023 as student-athletes continue to make their case as the industry’s most impactful influencers.

A study published Monday revealed that the nation’s professional women’s sports market is currently estimated to be worth $110M to $148M, providing the first step towards understanding the untapped Canadian landscape.

Last week, wearable tracking provider Kinexon announced its new partnership with Amazon Web Services (AWS) to develop products and technology to better serve female athletes.

Today, we’re breaking down the relationship between climate change and sports, as well as what the sporting world is doing to combat this impending global crisis.

Marketing solutions firm Kore released its State of the Industry report yesterday, which revealed that social media generated more than $12B in total adjusted ad value for sponsors around the world last year.

Ten years after tragedy struck at the 2013 Boston Marathon, 30,000 participants will take on the world’s oldest annual marathon as they begin their 26.2-mile journeys this morning.