The national governing body for triathlon, USA Triathlon, launched Watch Us Thrive last week, a nonprofit NIL collective focused on scoring funds for the country’s female triathletes and boosting the sport’s popularity.

Sports may be trendier on TikTok than a Negroni sbagliato. In a Thursday interview, the company’s global head of sports Harish Sarma revealed that TikTok is leaning into sports content — and that women’s sports are central to its strategy.

WIPA launched on Wednesday to take advantage of the hype surrounding both pickleball and women’s sports.

The Big 12 Conference is about to score a big payday. According to recent reports, the college sports organization will sign a six-year, $2.28 billion (!!!) extension with broadcasters ESPN and Fox that runs until the 2030-31 season.

To celebrate spooky season, we’ve gathered a few of the most ghoulishly grim ghost stories the sports world has to offer. So prep yourself some potion and settle into the shadows, because these tricky treats are brewing up a whole cauldron of creepy.

After surveying 2.5K Americans this month, the National Research Group (NRG) published a study showcasing the growing appetite for women’s sports and identifying areas for improvement.

Trading cards are having a moment. Whether it was spurred by folks digging through their basements during the heart of the COVID-19 pandemic, a nostalgic longing for a bygone era, or some combination of the two, the collectibles craze is reaching a fever pitch.

Student-athlete groups have been pushing the envelope on player compensation, with both an antitrust violation complaint and a pay lawsuit against the NCAA making waves recently.

After the barrage of upsets last weekend and early this week, yesterday’s soccer polls sent several squads spinning, with some nabbing a rankings’ golazo and others sailing over the crossbar.

The college sports organization teamed up with creative agency Translation on Monday to modernize its branding and embed itself in “youth culture.”

Aramco became a global partner of the International Cricket Council (ICC) on Friday, significantly increasing the visibility of a company frequently involved in sportswashing efforts.